What is an AISO score?

An AISO score is defined as a 0-100 measurement of how visible your website is to AI search systems. It evaluates SEO, answer engine optimization, engagement, and readability. Banking averages 65/100, the highest in finance.

AEO refers to Answer Engine Optimization — making your content easy for AI tools like ChatGPT and Google AI Overview to find and cite. For banks and credit unions, this means accessible rates, defined terms, and structured product information.

Why do banks score higher than other finance verticals?

Banks and credit unions tend to have more educational content, clearer product descriptions, and better site structure than other finance verticals. However, the wide gap between top and bottom performers shows many still have work to do.

How do credit unions compare to national banks in AI visibility?

Credit unions can outperform national banks in local AI queries by creating community-specific content. National banks win on broad queries, but a credit union writing about home buying in their city gets the local recommendation.

Why can't AI read my rate PDFs?

AI systems parse HTML web pages, not downloaded files. If your rates only exist in PDF documents, AI can't access, compare, or cite them. Publishing rates as HTML text on your site makes them visible to AI.

What banking questions do people ask AI most?

Top queries include: best savings account rates, credit union vs. bank differences, how to qualify for a mortgage, checking account comparisons, and CD rate comparisons.

Should banks create financial literacy content?

Yes. Educational content builds authority that AI trusts. When AI needs to explain compound interest or mortgage qualification, it cites the institution with the clearest educational resources.

What single change would improve my bank's AI visibility most?

Move all rate information from PDFs to HTML web pages. This single change makes your most valuable content visible to AI systems that compare rates across institutions.

Banking: "Best Credit Union Near Me" — Why AI Picks Them Instead of You

All 423 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	asc*****.org	81	A	75	98	92	64
2	tt**.com	81	A	60	100	95	76
3	dex***.com	80	A	71	99	86	69
4	hz**.org	80	A	60	91	96	78
5	sky****.com	80	A	71	100	91	64
6	af**.org	79	B	71	99	92	59
7	mit***.org	79	B	71	95	90	64
8	harv******.org	79	B	75	99	93	52
9	v**.com	79	B	71	99	83	69
10	orego*******.com	79	B	71	100	94	56
11	alleg*******.org	79	B	75	92	94	59
12	saf****.org	79	B	63	100	96	64
13	mc**.com	79	B	65	100	94	64
14	river*******.org	78	B	66	94	96	60
15	oma*****.org	78	B	63	97	92	66
16	ccc***.org	78	B	83	91	87	52
17	it**.org	78	B	61	100	88	69
18	coppe********.org	77	B	65	87	91	69
19	sc**.com	77	B	71	94	92	57
20	secu******.org	77	B	60	98	94	63
21	loccr*********.com	77	B	63	94	87	69
22	sunb******.org	77	B	63	100	89	62
23	peop*****.com	77	B	63	100	89	62
24	lead*****.com	77	B	65	94	91	64
25	on***.org	77	B	71	99	88	57
26	redw*****.org	76	B	79	92	86	51
27	hle***.com	76	B	58	97	90	67
28	ha**.org	76	B	63	100	92	55
29	fhea******.org	76	B	60	97	88	67
30	cor****.org	76	B	71	97	83	57
31	maz***.org	76	B	61	100	90	62
32	free******.org	76	B	63	97	91	59
33	um**.org	76	B	71	100	82	56
34	mult******.com	76	B	66	91	94	59
35	new***.org	76	B	71	91	88	58
36	nj***.org	76	B	63	97	83	69
37	ff**.org	76	B	63	97	94	57
38	sent*******.org	76	B	71	98	83	58
39	c**.org	75	B	61	92	95	59
40	arizon**********.org	75	B	48	100	86	77
41	cuw***.org	75	B	61	100	89	59
42	achi*****.com	75	B	71	93	83	57
43	indep*********.org	75	B	64	99	81	61
44	dut***.org	75	B	52	99	95	63
45	commun**********.com	75	B	61	100	87	61
46	sec***.org	75	B	61	95	89	62
47	onen*****.org	75	B	61	100	88	57
48	trul*******.org	75	B	70	99	87	50
49	sc***.com	75	B	58	99	91	62
50	tv***.com	75	B	65	100	88	55
51	texa******.org	75	B	65	100	93	49
52	land******.com	75	B	63	97	90	57
53	mac***.org	74	B	71	100	85	46
54	ms**.net	74	B	71	85	87	57
55	gp**.org	74	B	61	92	93	57
56	beo*****.org	74	B	50	94	94	66
57	trade*******.org	74	B	69	95	89	48
58	gre*****.org	74	B	71	93	88	49
59	tl***.org	74	B	53	100	91	62
60	kf**.org	74	B	53	90	92	68
61	san***.org	74	B	61	92	89	62
62	towna*********.org	74	B	61	87	91	63
63	cme***.org	74	B	60	91	84	67
64	path******.com	74	B	63	95	72	74
65	oklaho*********.creditunion	74	B	61	97	92	55
66	unit*****.com	74	B	56	95	91	63
67	tvacr*********.com	74	B	63	84	90	62
68	cyp*****.com	74	B	71	93	79	57
69	azce*******.org	73	B	71	100	70	58
70	one****.com	73	B	60	97	88	53
71	c**.com	73	B	54	95	87	63
72	west******.com	73	B	71	100	80	48
73	partne***********.org	73	B	73	100	78	47
74	fl**.org	73	B	65	98	87	48
75	peake*******.com	73	B	65	95	86	51
76	d**.org	73	B	66	100	70	62
77	topl*****.com	73	B	61	89	92	57
78	met*****.org	73	B	65	92	81	61
79	fa***.com	73	B	63	100	81	57
80	myf***.com	73	B	63	95	89	52
81	bri*****.org	73	B	61	95	91	51
82	le**.org	73	B	53	93	96	57
83	va**.org	73	B	48	90	93	69
84	ws***.org	73	B	65	99	70	64
85	desert*********.com	72	B	63	95	88	49
86	geor*******.org	72	B	60	99	91	47
87	lge***.org	72	B	53	90	95	58
88	credi*******.org	72	B	65	85	85	55
89	ic**.com	72	B	53	97	94	53
90	fn**.org	72	B	53	99	88	57
91	azu****.com	72	B	48	100	85	64
92	tow*****.org	72	B	56	95	89	56
93	myma*****.org	72	B	61	99	77	58
94	bla****.com	72	B	56	100	91	49
95	stloui**********.com	72	B	56	92	88	58
96	rm**.net	72	B	52	95	82	69
97	nu***.org	72	B	71	85	79	56
98	goc***.com	72	B	73	85	81	52
99	use****.org	72	B	53	95	91	57
100	nassau*********.org	72	B	53	90	92	62
101	ny***.org	72	B	69	95	79	52
102	ncs***.org	72	B	56	100	82	60
103	trupa*******.org	72	B	63	99	94	40
104	com*****.org	72	B	53	99	89	57
105	pacen*******.com	72	B	48	97	95	58
106	utah*****.com	72	B	48	100	95	57
107	colu******.org	72	B	63	100	84	50
108	avad*****.com	71	B	53	98	92	49
109	myf***.com	71	B	71	100	87	30
110	u**.org	71	B	53	100	80	59
111	achieve***********.com	71	B	53	99	90	51
112	commun**********.org	71	B	56	93	89	52
113	part*******.org	71	B	63	82	88	53
114	gu**.org	71	B	63	100	87	40
115	cent*****.org	71	B	63	85	89	53
116	gl**.org	71	B	61	97	91	43
117	financ*********.com	71	B	52	95	96	48
118	affin*******.org	71	B	58	90	91	53
119	mida*******.coop	71	B	63	83	91	52
120	so**.com	71	B	60	92	76	64
121	esse*******.org	71	B	48	94	91	62
122	cpo****.org	71	B	58	100	79	55
123	desti*********.org	71	B	53	95	88	58
124	met****.org	71	B	50	100	93	52
125	commun***********.com	71	B	58	100	80	54
126	alta*****.org	71	B	40	97	93	64
127	ke***.org	71	B	53	100	85	55
128	onpo*****.com	71	B	65	100	76	48
129	rive*******.org	71	B	61	98	79	53
130	eas*****.com	71	B	56	95	90	52
131	fair*******.com	71	B	48	97	93	56
132	hear*******.org	71	B	61	99	85	46
133	sd***.org	71	B	48	95	87	63
134	your*****.com	70	B	48	83	90	64
135	glo*****.org	70	B	42	100	89	59
136	spir******.com	70	B	52	100	88	48
137	truen*******.org	70	B	58	82	93	51
138	vant*******.org	70	B	56	94	84	52
139	eag****.org	70	B	52	97	89	52
140	member***********.com	70	B	56	95	88	50
141	sun****.org	70	B	48	100	96	46
142	cuof*******.com	70	B	63	92	93	37
143	hea****.org	70	B	60	94	91	42
144	pelic*********.com	70	B	48	92	89	61
145	maine*********.com	70	B	30	98	93	74
146	ucu*****.com	70	B	52	78	93	63
147	atla*******.com	70	B	61	83	89	50
148	tria******.org	70	B	53	91	95	47
149	ser****.com	70	B	66	65	92	58
150	ocfe*****.com	70	B	63	87	81	53
151	weo***.org	70	B	63	100	94	30
152	rog****.org	70	B	53	87	92	54
153	cmecr*********.org	70	B	63	78	95	47
154	consu*******.coop	70	B	58	95	75	59
155	cu**.org	70	B	53	98	83	53
156	co***.org	70	B	53	90	86	58
157	ns***.org	69	C	42	97	94	55
158	mysu*****.com	69	C	65	100	77	40
159	fin****.org	69	C	54	85	86	57
160	ccuf******.org	69	C	40	97	91	60
161	cuo***.org	69	C	48	95	96	47
162	member**********.org	69	C	63	98	85	37
163	coll*****.org	69	C	43	85	96	59
164	maine*******.org	69	C	52	98	95	40
165	ma**.gov	69	C	38	97	89	64
166	sc***.com	69	C	51	89	91	53
167	r**.org	69	C	60	85	85	49
168	mf**.net	69	C	53	92	98	41
169	toge******.org	69	C	53	89	86	57
170	moce*****.org	69	C	42	98	94	53
171	cu**.com	69	C	61	78	90	52
172	light*******.org	69	C	58	100	81	47
173	kirt******.org	69	C	42	89	92	64
174	71***.com	69	C	51	95	87	53
175	redc******.org	69	C	60	100	76	48
176	orego********.com	69	C	53	100	84	48
177	ard*****.org	69	C	56	83	86	57
178	dakot********.com	69	C	48	98	95	44
179	te***.com	69	C	53	94	85	52
180	ut***.org	69	C	59	72	82	64
181	gra****.org	69	C	53	94	76	62
182	utah*******.org	69	C	48	92	75	69
183	ac***.org	69	C	38	100	85	64
184	80***.com	69	C	48	99	85	56
185	greenm*********.com	69	C	53	83	88	58
186	ge**.com	69	C	42	99	98	47
187	cur***.org	69	C	50	98	87	51
188	utahh*********.org	69	C	48	83	98	52
189	you****.org	69	C	53	92	89	49
190	wv***.org	69	C	56	92	83	54
191	uw**.org	69	C	63	91	89	40
192	westc*******.org	69	C	56	90	87	49
193	b**.org	69	C	56	93	72	62
194	bel***.org	68	C	53	100	83	46
195	aloha*******.com	68	C	50	98	77	57
196	pear*******.com	68	C	40	93	89	59
197	num*****.org	68	C	30	95	95	63
198	gtk***.com	68	C	53	90	90	46
199	kansasci*************.com	68	C	40	92	95	55
200	myc****.org	68	C	40	93	90	59
201	dn**.com	68	C	53	99	87	41
202	myo***.org	68	C	61	92	77	49
203	uc**.com	68	C	63	87	81	46
204	hfc***.com	68	C	42	100	83	57
205	metroc***********.com	68	C	42	95	87	58
206	e**.com	68	C	50	100	85	45
207	wvi***.com	68	C	58	85	88	48
208	alab******.org	67	C	63	70	78	57
209	mutua********.org	67	C	40	100	81	58
210	trus******.net	67	C	53	95	84	46
211	csecr*********.com	67	C	56	77	87	53
212	cuh*****.com	67	C	52	81	89	50
213	uoficr*********.org	67	C	60	100	85	30
214	im**.com	67	C	53	99	82	43
215	iu**.org	67	C	61	93	58	64
216	wayne*********.org	67	C	48	80	90	58
217	ks***.org	67	C	56	85	88	45
218	tran*******.com	67	C	48	95	84	52
219	w**.com	67	C	53	98	80	45
220	michig**********.org	67	C	48	99	87	45
221	bc**.org	67	C	48	100	85	45
222	brigh*******.com	67	C	42	99	77	62
223	nh***.org	67	C	48	100	100	32
224	sec***.org	67	C	42	99	93	45
225	isla*****.org	67	C	48	99	86	47
226	ok**.org	67	C	56	75	91	49
227	pnw***.org	67	C	56	100	82	40
228	navi******.org	67	C	51	89	80	57
229	leba******.org	67	C	53	97	81	47
230	cpm***.com	67	C	53	83	88	50
231	midca********.com	67	C	42	97	87	53
232	north*******.org	67	C	53	100	83	43
233	vermo*********.org	67	C	30	95	97	58
234	seat*****.com	67	C	48	92	85	53
235	dccre********.coop	67	C	63	77	85	45
236	lf**.org	67	C	53	94	78	50
237	carib********.com	67	C	53	100	63	62
238	my***.com	66	C	30	100	94	53
239	success***********.com	66	C	63	72	85	45
240	del****.org	66	C	30	100	91	57
241	for****.com	66	C	42	86	79	64
242	ln***.com	66	C	63	78	79	45
243	parkc********.com	66	C	58	83	79	50
244	nk***.org	66	C	30	99	87	62
245	first********.org	66	C	40	85	86	62
246	first*********.com	66	C	30	95	93	57
247	intr******.org	66	C	40	97	94	45
248	wes*****.org	66	C	48	99	94	35
249	first********.org	66	C	48	82	95	47
250	myfinan*************.org	66	C	40	97	85	53
251	cann*****.org	66	C	38	83	83	69
252	carol********.org	66	C	60	78	94	37
253	moun******.org	66	C	48	87	96	42
254	tru*****.org	66	C	40	98	94	43
255	asp***.creditunion	66	C	30	85	96	62
256	patr******.org	66	C	48	93	86	47
257	palmet**********.org	66	C	60	81	83	43
258	ftran*******.com	66	C	40	100	86	50
259	blues*******.org	66	C	56	78	79	57
260	us***.org	66	C	40	100	79	58
261	da***.org	66	C	35	90	96	52
262	c**.org	65	C	40	94	90	45
263	pow****.org	65	C	40	99	90	43
264	wes*****.org	65	C	40	100	86	47
265	c1stcr*********.com	65	C	53	83	80	51
266	tc***.com	65	C	48	97	80	45
267	westm*********.com	65	C	50	70	92	52
268	bill*******.org	65	C	40	90	96	43
269	ns***.org	65	C	61	68	71	62
270	membe*********.org	65	C	40	83	92	52
271	rail*****.com	65	C	38	97	91	45
272	cuo****.org	65	C	42	78	93	55
273	firs******.org	65	C	48	87	75	56
274	sunfe*******.org	65	C	53	99	82	35
275	brew*****.com	65	C	48	100	83	40
276	tron*******.com	65	C	30	99	90	55
277	blu****.com	65	C	30	89	87	67
278	nwark********.com	64	C	30	100	72	67
279	cuat*****.org	64	C	40	97	81	50
280	frontie************.com	64	C	48	99	74	47
281	look*****.com	64	C	37	78	93	57
282	tec***.org	64	C	25	89	96	57
283	allt******.org	64	C	40	95	85	45
284	hop***.org	64	C	42	85	92	47
285	1s***.com	64	C	50	85	78	51
286	oza*****.com	64	C	65	97	36	64
287	c**.mo.gov	64	C	35	90	95	47
288	cent******.org	64	C	30	95	81	64
289	wny***.com	64	C	54	83	83	40
290	civ*****.org	64	C	60	77	73	50
291	northe***********.com	64	C	52	78	85	47
292	cuo*****.org	64	C	46	99	90	32
293	tink*****.org	64	C	40	100	79	47
294	northe**********.org	64	C	48	78	79	55
295	us***.org	64	C	35	94	86	52
296	ob**.com	64	C	30	95	84	58
297	capi*****.com	64	C	48	95	73	48
298	alab*****.com	63	C	40	91	74	57
299	all****.com	63	C	25	82	94	63
300	as***.coop	63	C	35	90	93	43
301	provi*******.com	63	C	40	97	84	43
302	kool*****.org	63	C	30	95	86	52
303	gi**.org	63	C	51	60	85	56
304	abo*****.com	63	C	28	95	83	58
305	mecua*******.com	63	C	28	95	91	52
306	gulfcoas*************.com	63	C	42	85	82	50
307	selfr*********.org	63	C	40	85	88	47
308	mido*****.com	63	C	38	97	80	47
309	uc***.org	63	C	40	80	80	60
310	spec*****.com	63	C	53	95	51	62
311	pep*****.org	63	C	40	77	87	57
312	ff**.org	62	C	38	95	81	47
313	bea*****.org	62	C	42	94	76	46
314	mc**.net	62	C	38	100	84	40
315	alli*******.com	62	C	40	95	79	45
316	memb******.com	62	C	30	100	80	52
317	state*******.org	62	C	63	97	55	40
318	grea******.org	62	C	30	83	92	52
319	jersey**********.com	62	C	30	72	93	62
320	nors******.com	62	C	47	75	79	52
321	am***.org	62	C	53	99	58	46
322	member*********.com	62	C	53	77	81	40
323	gaher********.org	61	C	30	98	74	56
324	loca*****.hawaiiusafcu.com	61	C	40	95	76	45
325	finan********.org	61	C	30	90	79	57
326	ever******.com	61	C	40	85	79	48
327	credi*******.iowa.gov	61	C	30	90	94	43
328	mym***.org	61	C	30	94	86	45
329	mag*****.org	61	C	28	97	94	40
330	tria*******.com	61	C	30	78	89	55
331	mont*****.com	61	C	38	92	82	43
332	swm****.org	61	C	42	80	83	48
333	nn***.com	61	C	42	80	77	53
334	cj***.org	61	C	40	78	87	45
335	wc**.org	61	C	30	83	90	50
336	d**.oregon.gov	61	C	30	80	96	48
337	firs*******.org	61	C	42	94	68	50
338	et***.org	61	C	48	75	69	59
339	vall******.org	61	C	28	95	86	50
340	stage********.com	61	C	30	70	90	63
341	mv***.coop	60	C	25	87	82	58
342	pin****.com	60	C	35	98	85	35
343	hif***.com	60	C	33	87	76	54
344	gn**.org	60	C	48	81	84	35
345	united*********.org	60	C	46	88	60	53
346	cuve*****.coop	60	C	58	60	76	47
347	star******.com	60	C	42	70	93	40
348	calc******.org	59	D	40	100	61	47
349	cli****.org	59	D	30	94	82	41
350	bigis*******.com	59	D	30	85	85	47
351	vicinit************.com	59	D	30	84	87	47
352	cc***.org	59	D	25	80	89	52
353	mc**.coop	59	D	35	65	94	48
354	ricre********.org	59	D	40	72	86	45
355	bl**.org	59	D	38	91	73	45
356	ufc***.org	59	D	40	85	78	43
357	emb*****.com	58	D	30	85	82	47
358	ab***.org	58	D	46	68	96	27
359	conne*******.org	58	D	40	80	80	40
360	cham******.com	58	D	25	85	90	42
361	usecr*********.org	58	D	30	82	88	42
362	ocean*******.org	58	D	48	83	83	23
363	dako******.org	58	D	30	85	87	40
364	tn***.org	58	D	35	68	91	45
365	sou****.com	58	D	48	100	49	45
366	ran*****.newsweek.com	58	D	56	85	40	57
367	tex*****.org	58	D	43	84	84	30
368	membe*********.org	57	D	53	75	48	56
369	flag*****.org	57	D	30	85	71	52
370	n**.gov	57	D	30	83	79	47
371	weste*******.com	57	D	38	100	49	52
372	cuo***.org	56	D	32	83	91	30
373	hawaii*********.com	56	D	30	80	75	47
374	membe*******.com	56	D	35	82	76	42
375	financ***********.colorado.gov	55	D	28	78	85	40
376	usccr*********.org	55	D	42	89	46	53
377	meri*****.net	55	D	42	99	26	64
378	centr*********.com	55	D	63	85	38	40
379	la***.maryland.gov	55	D	35	71	83	40
380	communi*************.com	55	D	40	83	61	45
381	gosu*****.org	55	D	43	55	87	36
382	nus****.org	55	D	38	99	38	57
383	ato*****.com	55	D	33	90	66	41
384	louisi**********.org	54	D	25	68	71	59
385	gpl****.com	54	D	25	73	81	45
386	hori******.org	54	D	28	87	65	47
387	pac***.org	54	D	35	75	60	55
388	choosece*************.com	53	D	35	85	70	30
389	south*********.com	53	D	38	92	47	47
390	mn***.org	53	D	18	85	78	45
391	univers************.org	53	D	30	83	66	43
392	d**.wa.gov	53	D	40	85	39	57
393	wall*****.com	52	D	38	97	23	60
394	serv*****.org	52	D	25	90	64	42
395	d**.vermont.gov	52	D	28	78	78	32
396	cova*******.org	52	D	30	42	93	46
397	bus*****.casperwyoming.org	52	D	28	78	70	40
398	arte*****.org	51	D	25	72	77	38
399	credit**********.com	50	D	35	78	55	42
400	nd**.nebraska.gov	50	D	35	75	57	40
401	cau****.com	48	F	43	86	10	60
402	florid**********.com	48	F	48	95	10	50
403	c**.nc.gov	48	F	25	90	40	48
404	prf****.com	48	F	42	83	17	60
405	unite*********.org	47	F	20	47	76	51
406	neighb**********.org	47	F	20	65	83	28
407	ban****.nh.gov	47	F	43	15	79	47
408	d**.ny.gov	46	F	25	85	48	38
409	cfc***.virtualcu.net	46	F	46	65	30	45
410	wv***.org	45	F	25	55	79	27
411	di**.dc.gov	43	F	15	78	52	38
412	wv***.com	42	F	15	88	43	37
413	ban****.mt.gov	41	F	38	55	23	52
414	ban****.sc.gov	41	F	28	75	12	57
415	df**.ca.gov	39	F	20	80	10	57
416	mainec***********.org	39	F	25	67	20	52
417	sci***.net	39	F	20	95	10	47
418	por***.ct.gov	35	F	28	67	10	43
419	kd**.ks.gov	35	F	30	80	10	30
420	o**.la.gov	34	F	15	85	10	40
421	kentucky*************.org	31	F	15	67	10	43
422	can***.org	28	F	0	15	96	5
423	d**.wv.gov	27	F	15	74	10	22

Banking: "Best Credit Union Near Me" — Why AI Picks Them Instead of You

The State of Banking / Credit Union Websites

Why This Matters for Banking / Credit Union

Key Findings

Key Takeaways

Common Mistakes in Banking / Credit Union Websites

How to Improve Your Banking / Credit Union Website

Dimension Breakdown

Score Distribution

AISO Score Ranges

Grade Distribution

Frequently Asked Questions