They Searched for a Cleaner. Your Website Was Nowhere in Sight.

Home Services · 298 sites audited · March 22, 2026

63

AISO Score

43

AEO

93

SEO

74

Readability

52

Engagement

The State of Cleaning / Janitorial Websites

A property manager needs a cleaning crew for a 20-unit apartment turnover. They ask Google AI Overview, "best commercial cleaning company for apartment turnovers." The AI recommends three companies. All three have FAQ sections, structured data, and clear service descriptions. Your cleaning company handles turnovers every week. But your website just says "we clean."

We scanned 298 cleaning and janitorial websites across the United States. The average AISO score is 63 out of 100. That places cleaning among the top-performing home service verticals. SEO averages 93. AEO is 43. Readability comes in at 74. Engagement lands at 52.

6% of cleaning sites score below 50. 18% have no schema markup. Cleaning is competitive. The difference between getting a contract and losing one often comes down to which company shows up first in search. Your website decides that.

Why This Matters for Cleaning / Janitorial

Cleaning services compete on trust. Homeowners let cleaners into their homes. Property managers sign recurring contracts. Both groups research online before making a decision. Your website is your first impression.

Trust signals is defined as elements on a website that build credibility with visitors and search engines. These include reviews, certifications, insurance information, and clear contact details. Cleaning sites that display trust signals prominently convert more visitors into customers.

The cleaning industry splits between residential and commercial. Each has different search patterns. Residential customers search "house cleaning near me" and "how much does a deep clean cost." Commercial clients search "janitorial services for offices" and "cleaning company with insurance." Your site needs content for both.

Recurring revenue potential refers to the ability to turn one customer into an ongoing income stream. A single residential cleaning client can be worth $200 to $500 per month. A commercial contract can be worth thousands. Better web presence means more of these long-term clients.

Cleaning is a trust business. Your website is your first impression, and most cleaning sites fail to make a good one.

Key Findings

6%

Score Below 50

18%

No Schema Markup

11%

No Open Graph Tags

43/100

Avg AI Engine Score

Key Takeaways

Common Mistakes in Cleaning / Janitorial Websites

  1. No separation between residential and commercial. A homeowner and a property manager have completely different needs. Mixing them on one page dilutes your message and search rankings.
  2. Missing pricing information. "Call for a quote" is not helpful. Homeowners want ballpark ranges. Sites that show price ranges for common services get more calls, not fewer.
  3. No checklist or scope of work details. Homeowners want to know what is included in a deep clean vs. a standard clean. Spell it out. AI systems also prefer detailed, structured content.
  4. Generic stock photos. Photos of people in generic uniforms holding spray bottles do not build trust. Real photos of your team and work do.
  5. No reviews on service pages. Testimonials buried on a separate page do not help. Place relevant reviews directly on the service pages where visitors are deciding.

How to Improve Your Cleaning / Janitorial Website

  1. Create separate residential and commercial sections. Each section needs its own service pages, FAQ, and pricing information. This doubles your search surface area.
  2. Build a pricing guide page. Show ranges for standard cleaning, deep cleaning, move-in/out cleaning, and recurring service. Include factors that affect price like square footage and number of rooms.
  3. Add a detailed "What's Included" page for each service. List every task in your standard clean, deep clean, and specialty services. This content answers the exact questions customers ask.
  4. Display trust signals prominently. Insurance coverage, bonding information, background checks, and certifications should appear in the header or near the top of every page. Add these to your schema markup.
  5. Write FAQ sections for each audience. Residential: "How often should I have my house cleaned?" Commercial: "Do you provide supplies or do we?" These drive both search traffic and AI citations.

Dimension Breakdown

AI Engine (AEO) (30%)
43
SEO (20%)
93
Readability (25%)
74
Engagement (25%)
52

Score Distribution

AISO Score Ranges

0-9
0
10-19
0
20-29
0
30-39
3
40-49
15
50-59
69
60-69
149
70-79
59
80-89
3
90-99
0

Grade Distribution

A
3 (1%)
B
59 (20%)
C
149 (50%)
D
69 (23%)
F
18 (6%)

Frequently Asked Questions

What is an AISO score for a cleaning website?

An AISO score is defined as a composite rating from 0 to 100 that measures how well a website performs across SEO, readability, engagement, AEO, and accessibility. Cleaning websites average 63, among the highest in home services.

What is AEO and why should cleaning companies care?

AEO refers to AI Engine Optimization. It measures how well your content works with AI answer engines like ChatGPT and Google AI Overview. When someone asks AI about cleaning costs or services, AEO determines if your site gets recommended.

How do cleaning websites compare to other home services?

Cleaning sites score among the highest in home services at 63. The overall home services average is around 60. Cleaning benefits from clear service descriptions and strong local search intent.

Should cleaning companies show prices on their website?

Yes. Price ranges build trust and qualify leads. Visitors who see ranges and call are more likely to book. Hiding prices does not increase calls. It increases bounces.

What content should a cleaning website have?

Separate residential and commercial sections, dedicated pages for each service type, a pricing guide, a trust and credentials page, FAQ sections, and city-specific landing pages. Each page needs unique metadata and schema.

How important are reviews for cleaning websites?

Critical. Cleaning is a trust-based service. Display reviews on service pages, not just a testimonials page. Use Review schema markup so search engines can show star ratings in results.

What schema markup should cleaning websites use?

Add LocalBusiness schema with your service area, insurance details, and hours. Add Service schema for each offering. Use FAQPage schema for FAQ sections. Add Review schema for customer reviews.

Do cleaning websites need to be accessible?

Yes. WCAG accessibility ensures your site works for all visitors, including those with disabilities. It also reduces legal risk. Many cleaning sites fail basic requirements like proper contrast ratios and alt text on images.

All 298 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#DomainAISOGradeAEOSEORead.Eng.
1nychou**********.net83A741009272
2themis*********.com81A71999069
3jw2*****.com80A781008659
4squeak*********.org77B71949157
5stanl*********.com77B60998969
6maid*******.com77B661008564
7clean*******.com76B581009263
8deepb********.com76B711008752
9balti*******.com76B631008961
10clean*******.com76B75929151
11whiteli***********.com75B641008857
12merr******.com75B55988470
13blissc***********.net75B671007959
14neproc**********.com75B611008264
15thema*******.com75B60999257
16clean********.com74B60957571
17clean*********.com74B58908469
18clean*********.com74B58908669
19supe*******.net74B53958374
20pristine*************.com74B61998559
21maidclea*************.com74B73996959
22sparkcle**************.com74B661009045
23cleanings**************.com73B531008862
24hartmannc***************.com73B67957759
25swee*****.com73B53999158
26bech******.com73B60997664
27queenb**********.net73B55998164
28mai****.com73B521009257
29themaids*************.com73B56988959
30greenc*********.com73B50849569
31tid*****.com72B53998859
32beeli*********.com72B631007657
33twin*****.com72B48949364
34pcsof*******.com71B401009064
35maid******.com71B421009164
36gb-s*******.org71B581008649
37kimber***********.com71B501008557
38sandia**********.com71B501009550
39green*******.com71B601008152
40busycl**********.com71B52997962
41incredibl****************.com71B681007846
42757*****.com71B481008462
43sudden**********.net71B581008946
44mopsta*********.com70B481008755
45beehiv*********.com70B68956064
46ijustw**********.com70B56947957
47blueski*************.com70B40929563
48myaclea***********.com70B501008751
49yorlenysc**************.com70B48998755
50cleanin***********.com70B52809162
51kcde*******.com70B53959247
52toptobotto****************.com70B48939353
53kodacle*************.com70B40989062
54missis***********.com70B461007769
55regal********.com70B48958857
56graceh***********.com70B401008864
57wowcle*********.com70B58958252
58radian***********.com70B48998757
59syner*******.com70B56858759
60home*****.com70B48999547
61theclea************.com70B40989459
62gree*******.com70B52908857
63thero*********.com69C52979045
64maidtos************.com69C48859557
65instant*************.com69C46979649
66ma***.com69C51988254
67hawaiin***********.com69C48998257
68goldenrul****************.com69C521008352
69indyd*********.com69C40979257
70twobe*********.com69C38959164
71peacoc***********.net69C40958962
72kokor*********.net69C50958157
73prowe*********.wixsite.com69C52957363
74dahercle*************.com69C53957956
75busybe**********.com69C52978947
76texascle*************.org69C48928758
77stwc*******.com69C40979259
78scrub*********.com69C49898857
79cott*******.com68C40979453
80peopl*********.com68C40989055
81evergr***********.com68C43988160
82execut*********.com68C48977164
83mainecle**************.com68C45958954
84greenma***********.com68C48978946
85sunshi***********.com68C501008149
86sparkl**********.com68C52908257
87lavende*************.com68C421007964
88maida*********.com68C481007857
89cov*****.com67C611005162
90royalm**********.com67C52708959
91goci******.com67C46947859
92iowacity-c****************.com67C53947852
93priorit*************.com67C58988140
94simply**********.com67C36958662
95themaid************.com67C381008854
96comple**********.net67C56978737
97scanzcl*************.com67C48998251
98clea*******.com67C421007759
99deserv*********.com67C50958348
100seren*******.org66C42918950
101tjaffor*************.com66C58978037
102olgascle*************.com66C38948657
103labella*************.com66C40939052
104maidt********.com66C42947762
105allseas*************.com66C301008069
106avan*******.com66C301009059
107caryc********.com66C40958951
108mamaducks***************.com66C301009155
109honeybeec**************.com66C40977959
110clean*********.com66C30939360
111housec***********.com66C40908658
112claireshom****************.com66C40999047
113alinac***********.com66C301008364
114jpcleani*************.com66C501007844
115cleani*********.com66C38978852
116spe*****.com66C38898759
117a24hourc**************.com65C401008250
118lemonlov*************.com65C38928556
119jan****.com65C631005550
120idahocle*************.com65C46947950
121mbwclea***********.com65C401007555
122scr*****.com65C40858659
123greenc*********.com65C40998447
124scrub*******.com65C42957954
125lisasclea***************.com65C301008459
126emai*****.com65C681003364
127imperi**********.com65C30948364
128dreamma************.com65C40938058
129sunseto*************.com65C40987658
130aberde**********.com65C401007258
131uniquec***********.com65C301008064
132mastal**********.com65C30989057
133clutterh**************.com65C60996542
134maugc*******.com65C40958946
135atea******.net65C30998857
136cervant************.com65C47828947
137pristin************.com64C35959246
138citrusc************.com64C42927656
139homecl*********.com64C421006559
140absolu*********.org64C40789054
141twogals***********.com64C47938144
142thecl********.com64C401008047
143sparkl**********.com64C401007353
144atebc*******.com64C631004359
145raleighc**************.com64C40729359
146anasc*******.com64C30979647
147complet************.com64C47897850
148aboveandbey*******************.net64C30979647
149levelu***********.com64C52729343
150rhodeislan****************.com64C42947457
151palmettoco****************.com64C42928052
152cle*****.com64C40708962
153litt*******.com64C58957535
154jani*****.com64C52687959
155alaskacl*************.com63C40897658
156ojsc*******.com63C40977650
157bright**********.com63C38948545
158best*******.com63C52997238
159mcjan*******.com63C40927753
160becht*******.com63C301008352
161greenc*********.com63C38898748
162neatcle************.com63C38957752
163cleaningse****************.com63C30909054
164impeccab*************.com63C251007964
165procl*******.com63C40957750
166halocle*************.com63C30958753
167orland**********.com63C56757749
168brec*******.com63C30997957
169busybeec**************.org63C40978642
170reliab**********.net63C40978837
171texa*******.com63C356510058
172beenea***********.com63C561006736
173maid******.com63C381008045
174nov***.us63C71974249
175tm-c*******.com63C48878242
176uniquecle**************.com62C30958352
177crmc*******.com62C48905859
178blues*******.net62C401008040
179levelse***********.com62C38958938
180jani******.com62C38997647
181boucha**********.com62C48997537
182mnse******.net62C46787853
183amazing***********.com62C30938652
184consid*********.net62C40978536
185flande**********.com62C301006964
186mcca******.com62C40838647
187elitetouch****************.com62C45977144
188beyond**********.com62C45998528
189dakotaview****************.com62C20978659
190vtclean***********.com62C52905260
191lujoex**********.com62C40788058
192spotlessprofe***********************.com61C30859345
193buya*****.com61C48728247
194cleana*********.com61C28958352
195maid*******.com61C40958137
196leave*********.com61C30939045
197impeccab**************.com61C32927953
198tidy******.com61C35849441
199capital************.com61C30998840
200erikacl*************.com61C30908353
201swept*******.com61C38807559
202panh*******.com61C40977347
203theclea*************.com60C40976746
204elite*******.com60C25917957
205service***********.com60C48946147
206i**.cleaning60C37928832
207spclea***********.com60C35758452
208cinderel*************.com60C75953935
209missis**********.net60C30958937
210scrubbl************.com60C37897749
211abfprofes**************.com60C48897043
212strat*******.com59D40944964
213healt********.com59D38936153
214superiorc****************.com59D42985950
215whiteglo*************.com59D45977825
216wagnersc**************.com59D40848537
217action**********.com59D30788553
218imperia************.com59D25908349
219onthemovec******************.com59D40926450
220fpsclea************.com59D40926551
221maryjocl*************.com59D35709048
222tammyscle****************.com59D38996350
223cleanin************.com59D25998540
224jancoj*********.net58D301006353
225shin*****.com58D48906142
226starpr*********.com58D301007540
227hollys***********.com58D43847045
228country*************.com58D35936948
229twomai**********.com58D38837942
230mounta*********.com58D20978645
231nyb****.com58D201008445
232brock********.com58D30878342
2334star********.com58D52994646
234tnc****.com58D30927448
235demclean**************.com58D30908340
236mist*******.com58D401005747
237housecle*************.com57D42995247
238lesliescl**************.com57D28888440
239maid*****.info57D30829335
240envir********.com57D381006240
241cassie***********.com57D38808535
242sudsint***********.com57D37944762
243orclean***********.com57D42994950
244offi*******.com57D301006152
245beehive*************.com57D30908041
246vangua**********.com56D30994564
247calco********.com56D43608045
248mrmikescl***************.com56D46728230
249unclesa*************.com55D40985540
250hori*******.com55D40904454
251housecle*************.net55D35807537
252moll*****.com55D48993349
253perfec*********.com55D40946630
254majik********.com55D52992849
255cle****.com55D18708755
256all****.cleaning55D35937035
257ortega***********.com55D30906548
258clean*********.com54D38993853
259amclea***********.org54D38906535
260greatnor*************.com54D32847537
261sunsh*******.com54D30926837
262myclea***********.com54D40873762
263amkclea************.com54D30847833
264ster*******.com54D52952157
265expert**********.com53D18907743
266loca*****.abm.com53D30995939
267scrub********.com53D30925747
268cleanh*********.com53D20758345
269busybeesc**************.net53D30628541
270scclean************.com53D431002853
271sunny*********.com53D35845843
272completecl*****************.com53D45855238
273jan*****.com52D30974452
274kentuckyc***************.com52D30776940
275pritcha************.com51D50951059
276commerc*************.com51D52901059
277eaglecl*************.com50D38973540
278peaks*********.com50D25866337
279dolls********.com50D48971747
280minnesota****************.com50D28726347
281smartch************.com49F30983149
282seo****.com48F56751054
283california****************.com48F30814647
284americ**********.com46F40951447
285harva*******.com46F40991047
286abovesta*************.com45F28923142
287cleanin***********.com45F20973149
288acs-*****.com44F40981237
289gratef*********.com44F25942446
290pinkscl*************.com44F30863140
291saltand*************.com44F40853625
292ser****.com43F30901055
293shinebrig***************.com42F20991053
294corpora*************.com42F20981057
295season**********.co41F20951053
296frontp*********.com36F20681057
297c**.bgchamber.com35F23681840
298fivestarcl*****************.com34F30721232

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

298 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Cleaning / Janitorial Website Score?

The average cleaning / janitorial website scores 63/100. Get a free audit to see where you stand and how to improve your AI search readiness.

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They Searched for a Cleaner. Your Website Was Nowhere in Sight. | AISO Studio