They Searched for a Cleaner. Your Website Was Nowhere in Sight.

Why This Matters for Cleaning / Janitorial

Key Takeaways

• •
  Cleaning sites score among the best in home services. An average of 63 puts cleaning near the top of the pack.
• •
  Trust is the deciding factor. Reviews, insurance details, and background check information should be visible on every page.
• •
  18% still lack schema markup. Structured data helps search engines understand your services, areas, and pricing.
• •
  Residential and commercial need separate content. Different audiences search for different things. One-size-fits-all service pages lose both.
• •
  AEO is an untapped advantage. At 43, most cleaning sites are not set up for AI answers despite having great content opportunities.
• •
  Pricing transparency wins customers. Cleaning searchers compare prices before calling. Sites that show ranges and factors get more inquiries.

How to Improve Your Cleaning / Janitorial Website

1. Create separate residential and commercial sections. Each section needs its own service pages, FAQ, and pricing information. This doubles your search surface area.
2. Build a pricing guide page. Show ranges for standard cleaning, deep cleaning, move-in/out cleaning, and recurring service. Include factors that affect price like square footage and number of rooms.
3. Add a detailed "What's Included" page for each service. List every task in your standard clean, deep clean, and specialty services. This content answers the exact questions customers ask.
4. Display trust signals prominently. Insurance coverage, bonding information, background checks, and certifications should appear in the header or near the top of every page. Add these to your schema markup.
5. Write FAQ sections for each audience. Residential: "How often should I have my house cleaned?" Commercial: "Do you provide supplies or do we?" These drive both search traffic and AI citations.

Score Distribution

All 298 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.