Commercial Brokers Close Big Deals. Their Websites Think Small.

Real Estate · 358 sites audited · March 22, 2026

54

AISO Score

38

AEO

88

SEO

56

Readability

45

Engagement

The State of Commercial Websites

A corporate relocation manager asks an AI tool: "Best commercial real estate brokers for office space in Atlanta's Buckhead district." Your brokerage has leased half the available space. But your website lists "commercial real estate services" with no market focus. Across 358 commercial real estate sites, the average AISO score is 54/100. SEO averages 88. AEO hits 38.

Engagement scores 45 and readability reaches 56. A total of 28% fall below 50. CRE brokers handle complex transactions. Their websites rarely reflect that sophistication.

Schema markup is absent from 27% of commercial real estate sites. Without structured data about property types and market focus, AI cannot match your brokerage to relevant deal queries.

Why This Matters for Commercial

Commercial real estate is defined as property used for business purposes, including offices, retail spaces, industrial buildings, and multifamily housing. Tenants and investors research markets using AI tools. Brokerages with strong market content get on the shortlist.

AI evaluates CRE brokerages on market focus, property type expertise, and transaction history. Firms that document submarkets and deal experience on their websites get recommended to searching tenants and investors.

Submarket content refers to detailed web pages about specific commercial districts including vacancy rates, rental ranges, tenant mix, and development pipeline. This content positions brokerages as market authorities.

CRE brokerages that publish submarket data and transaction history will dominate AI-driven tenant and investor searches.

Key Findings

28%

Score Below 50

27%

No Schema Markup

17%

No Open Graph Tags

38/100

Avg AI Engine Score

Key Takeaways

Common Mistakes in Commercial Websites

  1. All property types on one page — Office, retail, industrial, and multifamily leasing need separate content.
  2. No submarket pages — Each district or submarket you serve needs a page with current market data.
  3. Gated market reports — Key market data should be on public web pages. AI cannot download PDFs.
  4. Missing transaction evidence — Notable deals and transaction volume demonstrate capability.
  5. No tenant resource content — Lease negotiation guides, space planning tips, and market timing advice attract search traffic.

How to Improve Your Commercial Website

  1. Create property type service pages. Office, retail, industrial, multifamily, and investment each need dedicated pages.
  2. Build submarket content pages. Each market area needs vacancy rates, rental ranges, and development updates.
  3. Add Organization and RealEstateAgent schema. Include property types, market areas, and transaction scope.
  4. Publish market data publicly. Quarterly market reports should be HTML web pages, not gated PDFs.
  5. Write FAQ sections for tenants and investors. Answer questions about lease types, market timing, and the transaction process.

Dimension Breakdown

AI Engine (AEO) (30%)
38
SEO (20%)
88
Readability (25%)
56
Engagement (25%)
45

Score Distribution

AISO Score Ranges

0-9
0
10-19
0
20-29
1
30-39
23
40-49
77
50-59
154
60-69
96
70-79
7
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
7 (2%)
C
96 (27%)
D
154 (43%)
F
101 (28%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website performance across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content so AI tools can recommend your CRE brokerage to tenants and investors.

Why do commercial brokerages need website optimization?

Tenants and investors use AI to research markets and find brokers. Firms with submarket data and property type expertise get recommended.

What schema should CRE brokerages use?

Use Organization schema with property types and market areas. Add Article schema for market reports and FAQPage schema for client questions.

How do AI tools evaluate CRE firms?

AI reads property type expertise, submarket knowledge, transaction history, and market report content. Generic service pages get overlooked.

Should brokerages publish market data publicly?

Yes. Public market data attracts tenants, investors, and media attention. Gated PDFs are invisible to search engines and AI.

What accessibility issues affect CRE websites?

PDF-only market reports, property listing images without alt text, and interactive maps without keyboard navigation.

How often should CRE websites be updated?

Publish market updates quarterly. Add significant transactions as they close. Keep available property listings current.

All 358 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#DomainAISOGradeAEOSEORead.Eng.
1color********.com78B70989158
2naic******.com77B66978469
3kenwoo***********.com71B501007768
4christie*************.com71B58958652
5sk**.com70B481008062
6pinpo*******.com70B521008059
7koel*******.com70B65998143
8alliesco**************.com69C521007558
9lati******.com69C401008462
10rkgco********.com69C59928845
11ris****.com69C48909551
12rapidci************.com69C42978364
13spec*******.com68C65906459
14atla******.com68C71806558
15capit********.com68C40978659
16andersonc**************.com68C388510057
17puerto***********.com68C489710035
18beyondco*************.com68C301009065
19crebe*******.com67C52928547
20st***.realestate67C52948447
21gohi*******.com67C53778855
22shockle***********.com67C52958744
23krollc*********.com67C401008952
24rako******.com66C38858564
25bou***.com66C52996558
26fobaile***********.com66C48959040
27cumming***********.com66C37987568
28cegs*****.com66C48978643
29for*****.com66C50957947
30stebbinsco******************.com66C43948554
31boi****.com66C601004864
32rockr*********.net66C481007253
33men*****.com65C30928168
34tru****.com65C601007237
35na***.com65C58857647
36landmar***********.net65C38957958
37ntrco********.com65C40997853
38louisiana****************.com65C52957052
39glick*********.com65C52997643
40norths**********.com65C48958047
41aquila**********.com65C38997658
42woo****.co65C37958654
43cushma**********.com64C481005169
44progres*************.com64C40838853
45skogma***********.com64C50977147
46naim******.com64C521005657
47kelleh***********.com64C40878555
48cre*****.com64C48957944
49minneso************.com64C40958249
50capston***********.us64C52807853
51platzr**********.com64C301008358
52swop*****.com64C47888942
53kirb******.com64C45947949
54blackdi***********.net64C53837552
55sout*****.com63C42977745
56thrivecom***************.com63C40909042
57cps***.com63C30858264
58st***.us63C40868453
59brad*****.com63C58985647
60cre***.com63C43957747
61blo*****.com63C53857645
62copak*********.com63C401007945
63michc********.com63C40898351
64gers*******.com63C52856558
65gul****.com63C42957254
66lloyd*********.com63C48829335
67broker***********.com63C33959342
68florida***********.net62C42808054
69cbcwo*******.com62C40908444
70comp******.com62C48947443
71naimi*********.com62C48995753
72dick*****.com62C56887435
73mb***.com62C38818455
74mw***.com62C28997759
75ingra*******.com61C28997853
76ccr*****.com61C42658657
77cre*****.com61C40996552
78firstm***********.com61C58906536
79elifi*******.com61C30976864
80bea****.com61C43997637
81crs***.com61C48848337
82exce*****.com61C42996847
83ic**.net61C50937435
84duem******.com61C301009732
85pen****.com61C40897451
86acam*****.net61C30899147
87bi**.com61C52826351
88city*******.com60C66924343
89kelleycom***************.com60C42906552
90ful*****.com60C40935858
91hugh******.com60C48816851
92deserte*************.com60C53946141
93thegib**********.com60C531004157
94balfou***********.com60C38728157
95kramer**********.com60C40878140
96montan*********.net60C46896943
97tris******.com60C40957341
98cita******.com60C48976640
99nai***.com60C46658350
100cresco**********.com60C40976946
101vanbu*******.com60C521005937
102texasr*********.com60C35738257
103seattlecomm*******************.com60C30908248
104commerc************.com59D40788245
105lond*****.com59D35758251
106thebr********.com59D40985059
107clear*******.com59D301007150
108stra*****.com59D30978935
109skyr******.com59D40995059
110rrr*****.com59D30927749
111gldco********.com59D48875852
112saurag**********.com59D301008140
113martin**********.com59D35908238
114roi***.com59D35589355
115hp***.com59D401007335
116tx-***.com59D28996857
117jldav********.com59D30928045
118onesout***********.com59D40728547
119bus*****.casperwyoming.org59D25808558
120cre-******.com58D30856661
121spirec*********.com58D30859630
122cober*********.com58D401006440
123rpm*****.com58D36977240
124oli*****.com58D40976047
125realprope**************.com58D27958242
126lee-a*********.com58D38807252
127svn***.com58D40757548
128naim******.com58D581004042
129manorr*********.com58D30957447
130peterso***********.net58D40859222
131sqftc*********.com58D58855838
132insig*********.com58D31858840
133nwcomme*************.com58D40947235
134sc***.net58D52945937
135mat****.com58D38897047
136brattleb**************.com58D56902864
137naibu********.com58D58973351
138puertoricoc*******************.com58D50835749
139mooreco***********.com57D48993853
140chasec*********.com57D30995557
141trico********.com57D30985064
142medorico**************.com57D30997338
143premierco**************.com57D47757637
144epstei***********.com57D28958040
145mgcom*******.com57D38857637
146thom******.com57D48827629
147c3***.com57D481004547
148catal*******.com57D35757947
149pyrami**********.com57D30927147
150brokers***********.com57D20977947
151cr***.com57D40936837
152resident*************.com57D40995940
153fore*******.com57D42846347
154legend**********.com57D30996942
155cromwellc**************.com57D63874537
156vermon***********.com57D52923953
157cor*****.com57D32758645
158madison************.com57D20948047
159arizonae**************.com56D30807746
160sagep*******.com56D60903642
161kwar*****.com56D48991969
162angelc*********.com56D61921563
163suburba***********.com56D401005640
164cb***.com56D48944150
165loca*****.com56D35877935
166rev*****.com56D38936737
167greatermo****************.com56D55933847
168naifm*******.com56D38886145
169jess*******.com56D48726643
170crpro*******.com56D25907348
171legacy**********.com56D401006628
172siouxfa*************.com56D47736742
173bo***.com56D25956653
174ende*******.com56D38886642
175bar*****.com56D381004058
176marcus*********.com55D43884947
177kid***.com55D30927733
178arizonacom*****************.net55D30976642
179capano**********.com55D53853258
180flor******.com55D30927537
181cbcm******.com55D32946047
182crgn*******.net55D30987730
183log*****.com55D35926637
184pier*****.com55D47945037
185ben*****.com55D30996937
186green********.com55D30977530
187hall-*******.com55D42559333
188premier*************.com55D30986047
189l**.com55D40857430
190grupof**********.com55D42905442
191chambersco******************.com54D28806753
192hpe****.com54D421005035
193keithwal**************.com54D40874057
194bigislandco******************.com54D33955349
195mal*****.com54D40847326
196mainec*********.com54D36905447
197mscomme***********.com54D30955153
198sun*****.com54D40994545
199na***.com54D38856735
200bake******.com54D38846340
201land******.com54D40983752
202ape****.com54D38855747
203palmett***********.com54D20937047
204donahue************.com54D401004148
205rosen*********.com54D32608447
206egs***.com53D28995842
207parker***********.com53D30688142
208comm******.saundersrealestate.com53D60833935
209tokco********.com53D42933058
210sj**.com53D48854144
211dillon**********.com53D38915537
212lindsayre****************.com53D42806930
213cast*****.com53D48953347
214cra***.com53D35806245
215norri*********.com53D481002253
216nais*****.com53D30994352
217winds*********.com53D37905143
218ncom*******.com53D30937130
219corne********.com53D26925452
220gordon***********.com53D54991057
221kwjac********.com53D30873769
222schi*******.com52D35706445
223standar***********.com52D401003545
224sv***.com52D30786148
225rea*****.com52D301003457
226stirl*******.com52D52923140
227keyst*******.com52D421003442
228desc******.com52D25708142
229cr***.com52D38942958
230cre***.com52D30944947
231rip****.com52D38993448
232thec*******.com52D281005737
233webe*******.com52D46902259
234commonwe**************.com52D25904559
235jhb****.com51D40656438
236ak***.com51D38685847
237bull******.com51D53871455
238hawa*****.com51D30895047
239iowacomm**************.com51D52803742
240ramp******.com51D35656249
241commercial****************.net51D48953140
242nh**.com51D30856140
243cre*****.com51D251005045
244commerc***********.com51D48726030
245omega********.com51D20907237
246naico********.com51D35735845
247ccmg*******.com51D37856030
248pea***.net50D201003957
249mwg****.com50D26846337
250iowac*********.com50D35806627
251knappp*********.com50D30705848
252brex******.com50D401003931
253spee*****.com50D30935830
254cb***.com50D28995037
255ler*****.com50D30905537
256cre***.com50D30806536
257crestr*********.com50D37993047
258haag*****.com49F32606050
259lane******.com49F40952547
260hog*****.com49F30973845
261ucrpr********.com49F20845451
262bennet*********.com49F30756830
263foxfi********.com49F30686245
264mille*******.com49F25835347
265billpo*********.com48F35755137
266shie*****.com48F30776531
267tre***.com48F40763647
268calib*********.com48F35774742
269core*****.com48F28983445
270teamre**********.com48F48971047
271daniel*********.com48F25726340
272flesk********.net48F48992430
273kscom*******.com47F30684257
274flynn*******.com47F15737240
275mackenz************.com47F40932047
276lm***.com47F301003437
277atl*****.com47F35726325
278rbm*****.com47F25656047
279ltpco********.com47F28903548
280melvinm************.com47F25994237
281tut*****.com47F23825638
282boe***.com47F30844442
283wyo-r*********.com47F23727725
284mcgin*********.com46F25537142
285sco*****.com46F40991047
286stubble***********.com46F30981058
287nainor*********.com46F35903238
288harborcom***************.com46F40953525
289trans*******.com46F20973647
290virgin**********.com46F51771053
291mose*******.com45F30973036
292expco********.com45F38972137
293naiem*******.com45F40843035
294fulls********.northroprealty.com45F20835237
295ac***.com45F40801157
296al***.com45F30922546
297sterlin************.com45F61831030
298nebra*********.com45F35793835
299jre-r*********.com44F2587715
300commercia**************.com44F25685338
301american*************.com44F30921751
302gulfs********.com44F28782258
303dunha*******.com44F20923345
304foundr***********.com44F40991830
305mcco*******.com44F33653947
306cfp*****.com43F25973430
307s**.com43F30992038
308coc***.com43F30832645
309fergu*******.com43F35902830
310kwcom*******.com43F35494943
311price*******.com43F401001035
312plcco********.com43F40832630
313don****.com43F35752345
314irvin********.com42F25803637
315fc***.com42F30941245
316randrcom*************.com42F20774537
317patte*********.com42F25871058
318jameso***********.com42F30833630
319fishma***********.com42F35733930
320ka**.co42F47524722
321dakota**********.com42F18804140
322wv-co********.com42F35723138
323hyattc*********.com41F30911936
324partn*******.com41F20922444
325poin*****.com41F25941146
326jpp*****.net41F25752052
327ccp****.com41F30872037
328fwp****.com41F40811040
329avis*******.us40F25951737
330entrec*********.com40F38772230
331landm*******.com40F20991047
332jackm********.com40F33801147
333commerci**************.com40F201001047
334bestcorpo**************.com40F15803938
335terra*******.com39F25971037
336haymak*********.com39F20921445
337simp******.com39F28901042
338liberty************.com39F281001031
339arth*******.com38F20981040
340barbe*******.com38F20791053
341montanacom*****************.com38F15841057
342ks***.com38F40901022
343nexu*****.com38F20951042
344vtcom*******.com38F42701037
345verm*****.com38F35771040
346wtnre********.com37F18831048
347caps*****.com36F25851037
348haye*******.com36F18852630
349gene******.com35F25505018
350unico********.com35F15871042
351ros*****.com35F20871038
352pulver*********.com35F25801035
353equit*******.net34F20751042
354recom*********.com34F20901130
355pro*****.jll.com34F25771033
356capefea***********.com33F20771037
357mainstr***********.com30F15751030
358basin*******.com27F375385

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

358 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Commercial Website Score?

The average commercial website scores 54/100. Get a free audit to see where you stand and how to improve your AI search readiness.

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Commercial Brokers Close Big Deals. Their Websites Think Small. | AISO Studio