How do dental websites compare to other healthcare sites?

Dental sites score 62/100 on average. That beats medical practices and senior care facilities. But dental trails behind personal injury law firms, which lead at 69/100. The biggest gap for dental is AI engine readiness.

What is AEO and why does it matter for dentists?

AEO refers to AI Engine Optimization. It measures how well your content can be found and cited by AI tools like ChatGPT and Google AI Overview. When patients ask AI for dentist recommendations, it pulls from sites with clear answers. Most dental sites score low here because they focus on visuals, not text content.

What is the fastest way to improve a dental website's score?

Start by adding FAQ schema markup with 10-15 common patient questions. Write clear, direct answers. This one change can boost your AEO score by 15-20 points. Next, create separate pages for each major service with detailed procedure information.

Do dental websites need AI optimization if they already rank well on Google?

Yes. Google's AI Overview now appears above traditional search results for many dental queries. Even sites that rank #1 organically may lose traffic to the AI Overview. AI optimization and traditional SEO need different content strategies. You need both.

What percentage of dental websites have structured data?

Only 19% of dental sites lack structured data entirely. But many more have incomplete schema. Full Dentist and LocalBusiness schema helps both Google and AI engines identify your practice, services, and location.

How much does it cost to improve a dental website's AI readiness?

Most improvements need content, not code. Adding FAQ pages, service descriptions, and schema markup can be done by your web team or a content agency. The ROI is strong — each new patient from AI search is worth hundreds to thousands in lifetime value.

What content should a dental website have for AI search?

At minimum: individual service pages, a procedure FAQ section, insurance details by plan name, a new patient guide, and location-specific content. Each page should answer one clear question a patient might ask AI.

How often should dental websites update their content for AI?

Review content quarterly. Update insurance plan lists annually. Add new FAQ questions as you notice patients asking them. AI engines prefer fresh, accurate content. Outdated pricing or insurance info hurts credibility.

Most Dental Websites Are Invisible to AI Search. Here's What the Data Shows.

All 410 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	denta********.com	82	A	86	94	78	71
2	allinth*************.com	78	B	65	100	90	62
3	dentala***********.com	77	B	58	100	93	64
4	charlesto****************.net	77	B	53	95	90	79
5	fulle*******.com	76	B	68	100	78	66
6	shrewsb************.com	76	B	71	94	89	53
7	mycapi*********.com	76	B	66	99	90	57
8	santafe*************.com	76	B	71	94	89	53
9	vtla*****.org	76	B	56	97	84	74
10	dentist***********.com	75	B	71	94	88	53
11	westlawr*************.com	75	B	71	94	86	53
12	dentis**********.com	75	B	71	94	87	53
13	midwestfa**************.com	75	B	52	97	91	67
14	dentist************.com	74	B	71	94	84	53
15	smile*******.net	74	B	61	97	83	62
16	wojtow*********.com	74	B	65	100	77	62
17	floridaf**************.com	73	B	52	99	90	61
18	renoden*************.com	73	B	48	98	93	64
19	taylors***********.care	73	B	65	99	84	50
20	robert***********.com	72	B	55	94	85	62
21	homerd***********.com	72	B	52	91	90	62
22	nvden*********.com	72	B	58	100	73	64
23	bcb***.com	72	B	48	98	89	62
24	ddsg*******.com	72	B	58	97	90	52
25	jefferso**************.com	72	B	48	94	91	64
26	brimfield***************.com	71	B	45	100	87	64
27	bcb***.com	71	B	48	98	86	62
28	dentald*************.com	71	B	50	95	83	64
29	dentaldes**************.com	71	B	50	95	84	62
30	onedent***********.com	71	B	52	95	87	57
31	caroli**********.com	71	B	48	99	92	57
32	premierg*************.com	71	B	40	100	91	64
33	ricomf*********.com	71	B	53	100	83	57
34	saltl*********.net	71	B	48	97	86	64
35	midn*******.dental	70	B	52	99	81	59
36	shalimarf**************.com	70	B	50	100	92	47
37	wilming************.com	70	B	52	90	78	66
38	premie*********.com	70	B	38	95	90	69
39	alls*******.com	70	B	45	99	89	57
40	freest*********.com	70	B	52	99	88	50
41	wrightd***********.com	70	B	30	100	96	69
42	dakotaf***********.com	70	B	40	100	96	57
43	crossroad****************.com	70	B	56	97	84	53
44	hopewellf**************.com	70	B	46	95	91	57
45	palisad************.com	70	B	42	100	92	57
46	champlain**************.com	70	B	58	94	77	59
47	romin*********.com	70	B	40	98	95	59
48	anchor*********.com	69	C	42	99	80	68
49	woodsid************.com	69	C	45	97	83	62
50	domfami***********.com	69	C	30	99	92	69
51	colorado*************.com	69	C	42	95	89	59
52	aspe*******.com	69	C	50	100	87	47
53	middleto**************.com	69	C	64	99	63	57
54	hawaiif***********.com	69	C	42	99	82	63
55	ustic*******.com	69	C	48	96	90	53
56	clinefa*************.com	69	C	48	95	85	59
57	kringl**********.com	69	C	46	97	86	59
58	canyonfa*************.com	69	C	42	99	84	62
59	dentistr**************.com	69	C	40	99	88	60
60	socd******.com	69	C	53	97	82	52
61	cdi****.org	69	C	40	99	90	58
62	masterp*************.com	69	C	50	100	85	50
63	centerv***********.com	69	C	55	99	77	52
64	aaasig***********.com	69	C	50	93	85	56
65	aspenr**********.com	69	C	40	95	85	67
66	pr-usad************.com	69	C	53	89	79	64
67	river********.com	68	C	40	99	93	50
68	dent*******.com	68	C	40	95	95	52
69	clintonf*************.com	68	C	40	98	93	52
70	dentalg***********.com	68	C	60	89	82	45
71	healt*********.com	68	C	40	97	89	57
72	northwoodf*****************.com	68	C	40	100	87	56
73	deerfiel**************.com	68	C	30	100	91	65
74	sunda*********.com	68	C	40	99	80	64
75	cltfami***********.com	68	C	43	85	92	59
76	rivers***********.com	68	C	46	95	79	61
77	dakot*********.com	68	C	48	97	81	57
78	premie***********.com	68	C	48	100	76	57
79	emergencyde******************.com	68	C	45	97	78	64
80	midtown***********.com	68	C	42	95	80	64
81	bridgem*************.com	68	C	58	80	76	62
82	dhps*****.com	68	C	38	93	91	62
83	rose******.com	68	C	42	95	84	62
84	heal******.utah.edu	68	C	50	99	74	59
85	whitepi************.com	68	C	38	100	82	64
86	deand*********.com	68	C	38	98	87	59
87	cheyennefa****************.com	68	C	38	98	88	58
88	valleyfami****************.com	67	C	40	95	85	60
89	ci***.com	67	C	38	99	79	64
90	hodgesfa*************.com	67	C	38	98	90	55
91	douglas*************.com	67	C	40	92	89	58
92	discoverf***************.com	67	C	40	94	84	62
93	grac*******.com	67	C	40	94	87	57
94	jessamine***************.org	67	C	52	97	76	50
95	trued*******.com	67	C	55	99	66	57
96	mississipp****************.com	67	C	40	94	85	58
97	4state***********.com	67	C	48	99	79	52
98	absol*********.com	67	C	30	100	92	58
99	newprovi**************.com	67	C	52	99	84	43
100	carabe*********.com	67	C	30	97	91	62
101	beaverto*************.org	67	C	30	99	94	59
102	dental*********.com	67	C	40	94	86	57
103	whitm********.com	67	C	38	100	88	55
104	dentist***********.com	67	C	30	99	91	62
105	tennes**********.com	67	C	40	98	86	55
106	smiles**********.com	67	C	40	100	82	59
107	fondyf***********.com	67	C	40	93	100	45
108	drbarr**********.com	67	C	42	90	87	57
109	mintd*******.com	66	C	38	100	87	53
110	denta********.com	66	C	33	90	88	64
111	careadva*************.com	66	C	40	93	83	58
112	friedle************.com	66	C	40	95	76	64
113	alamoan***********.com	66	C	30	100	83	63
114	hartfam************.com	66	C	40	97	93	47
115	durbi*********.com	66	C	38	95	81	61
116	dentalhea**************.com	66	C	40	99	83	52
117	youngfa*************.com	66	C	56	65	80	64
118	washm*******.com	66	C	48	100	80	46
119	dillonf*************.com	66	C	40	100	73	62
120	mtroo********.com	66	C	40	92	92	52
121	northernne****************.com	66	C	40	100	78	56
122	salafam************.com	66	C	38	98	85	53
123	dentist*************.com	66	C	30	99	87	61
124	terr*******.nyc	66	C	42	92	91	49
125	ok***.com	66	C	30	90	93	62
126	okdenta************.com	66	C	40	85	89	59
127	den*****.org	66	C	40	97	85	53
128	ericg********.com	66	C	40	97	76	62
129	youramer**************.com	66	C	28	95	90	64
130	anders***********.com	66	C	38	95	90	52
131	tennessee****************.com	66	C	42	97	83	52
132	easts*********.net	66	C	48	100	82	43
133	stoneridg****************.com	66	C	40	97	69	69
134	dentist*************.com	66	C	38	85	88	64
135	theden***********.com	66	C	40	90	87	58
136	wyomi********.com	66	C	30	99	82	68
137	riverri************.net	66	C	43	90	84	55
138	acfami***********.com	66	C	30	100	93	54
139	wdcde*******.com	66	C	38	99	86	53
140	whitm*********.org	66	C	38	99	74	64
141	az**.com	65	C	42	99	77	55
142	southe**********.com	65	C	40	94	80	57
143	dentalasso****************.com	65	C	30	97	93	53
144	delawa*********.com	65	C	40	85	93	50
145	iowaci*********.com	65	C	40	98	81	51
146	beaumontf**************.com	65	C	38	84	90	59
147	marylandf**************.com	65	C	30	100	92	51
148	myd*****.org	65	C	40	99	85	47
149	dearb*********.com	65	C	30	100	85	58
150	dbnd*****.com	65	C	40	97	78	56
151	twinci**********.com	65	C	30	100	71	72
152	ascentd***********.com	65	C	40	84	83	63
153	midmissou**************.com	65	C	40	90	87	52
154	radian*********.com	65	C	40	85	83	62
155	sweetsm***********.com	65	C	45	90	82	52
156	nhfami*********.com	65	C	30	99	88	58
157	nmsmi********.com	65	C	38	100	81	52
158	sonrisa***********.com	65	C	43	90	80	55
159	sheye*********.com	65	C	30	100	90	53
160	wahpetonf**************.com	65	C	40	97	81	53
161	dentis**********.com	65	C	38	100	81	52
162	tnfam*********.com	65	C	45	80	93	48
163	dentist*************.com	65	C	52	96	83	38
164	milwauk***********.com	65	C	45	99	74	53
165	sweetw**********.net	65	C	40	80	90	57
166	imp*****.ciudadeladental.com	65	C	58	82	78	47
167	alabamade**************.com	64	C	40	95	79	52
168	peakhea************.com	64	C	40	97	89	43
169	highpo***********.com	64	C	48	98	75	44
170	delta********.com	64	C	42	95	79	52
171	atlanta************.com	64	C	38	100	79	51
172	bufordf***********.com	64	C	40	100	70	58
173	millenniu****************.com	64	C	30	99	88	52
174	cascade***********.com	64	C	30	99	84	58
175	koku*******.com	64	C	30	99	77	64
176	berkshi************.com	64	C	30	93	83	64
177	dentalcen**************.com	64	C	35	85	85	59
178	lea****.dental	64	C	50	100	67	49
179	heritag*************.com	64	C	30	98	77	65
180	brilli***********.com	64	C	40	97	79	51
181	ma**.gov	64	C	38	88	77	62
182	mygre*******.com	64	C	38	94	88	47
183	mississip**************.com	64	C	40	100	79	48
184	minneot*************.com	64	C	48	99	85	36
185	laurelf***********.com	64	C	20	100	91	59
186	williams*************.com	64	C	28	94	89	57
187	yorkfa***********.com	64	C	30	83	94	61
188	trianglef**************.com	64	C	40	94	92	40
189	danam*********.com	64	C	30	96	92	51
190	provi********.org	64	C	40	85	78	61
191	neighbor**************.com	64	C	40	95	86	47
192	tnvalle*************.com	64	C	30	100	82	58
193	elevat*********.com	64	C	42	85	86	50
194	foothill**************.com	64	C	30	100	82	57
195	lynchb**********.com	64	C	42	83	88	50
196	dentalcar**************.com	64	C	40	99	82	47
197	dentald***********.com	63	C	30	97	93	47
198	azde*****.com	63	C	38	85	80	57
199	rockymou*************.com	63	C	40	99	85	41
200	dedent***********.com	63	C	35	98	75	58
201	advanced*************.com	63	C	30	100	76	59
202	lynnhavend****************.com	63	C	55	98	69	40
203	hawaiid************.com	63	C	42	86	85	46
204	cantonfa*************.com	63	C	40	90	85	48
205	lifetim************.com	63	C	25	88	89	62
206	tangle**********.com	63	C	40	100	79	43
207	brentwood***************.net	63	C	30	99	84	53
208	theden**********.com	63	C	30	99	89	47
209	smile********.com	63	C	38	97	84	45
210	dentalas**************.com	63	C	40	94	84	43
211	m**.clevelandclinic.org	63	C	40	100	81	42
212	ohi*****.com	63	C	42	90	82	49
213	dent*******.net	63	C	30	100	74	62
214	brow*******.org	63	C	48	100	51	62
215	getabe*********.com	63	C	40	95	84	43
216	greenh***********.net	63	C	52	100	68	42
217	ad***.com	63	C	28	80	94	59
218	lovet*******.com	63	C	38	100	90	37
219	slcd*****.com	63	C	38	99	82	45
220	utahde**********.com	63	C	40	95	69	57
221	famil*********.com	63	C	40	85	66	69
222	greenmou**************.com	63	C	30	85	93	53
223	charlestow****************.com	63	C	40	97	67	58
224	wvs*****.com	63	C	53	98	58	50
225	mcbeefa*************.com	63	C	30	85	88	58
226	southernd***************.com	62	C	30	85	79	64
227	southan*************.com	62	C	48	100	64	45
228	lrfamil***********.com	62	C	38	93	81	47
229	sandl********.com	62	C	30	99	86	45
230	denve*******.org	62	C	25	97	91	50
231	woodf*********.com	62	C	38	100	81	43
232	smileso***********.com	62	C	30	99	81	53
233	decfam*********.com	62	C	33	84	79	62
234	hawaiip************.com	62	C	40	94	65	59
235	alohas***********.com	62	C	40	99	77	42
236	todaysden**************.com	62	C	30	100	86	47
237	delta********.com	62	C	30	90	84	57
238	cliftyf***********.net	62	C	28	99	80	57
239	hasen*********.com	62	C	40	80	84	52
240	gardner***********.net	62	C	38	94	82	45
241	hookset*************.com	62	C	40	100	78	42
242	coppe*********.com	62	C	40	99	76	45
243	houseof***********.com	62	C	30	100	73	57
244	newyorkge**************.com	62	C	20	100	87	55
245	manhattan**************.com	62	C	40	95	82	42
246	fargoden*************.com	62	C	30	95	79	56
247	delta********.com	62	C	30	90	81	57
248	texasd***********.com	62	C	30	100	61	69
249	utahva**********.com	62	C	35	99	82	45
250	spruce**********.com	62	C	40	100	90	30
251	commonwe**************.com	62	C	30	100	85	47
252	wiscon*********.com	62	C	40	100	67	51
253	dcfamil*************.com	62	C	40	95	88	37
254	dental*********.com	61	C	48	94	64	48
255	ozarkmo*************.com	61	C	35	82	91	45
256	davisde************.com	61	C	28	97	78	56
257	ncfde*******.com	61	C	40	100	65	52
258	thedental***************.com	61	C	40	92	80	43
259	dentalas**************.com	61	C	40	83	88	40
260	kaizend***********.com	61	C	40	94	81	40
261	idahos***********.com	61	C	25	99	82	53
262	grov*******.com	61	C	20	99	90	51
263	melro********.com	61	C	35	85	82	52
264	thedenti*************.com	61	C	25	86	87	59
265	stateaven**************.com	61	C	40	92	88	35
266	brunswickde********************.com	61	C	30	95	81	52
267	mdfamil***********.com	61	C	42	75	84	51
268	highlandt**************.com	61	C	30	100	82	47
269	fultond*************.com	61	C	38	92	83	40
270	dentist*************.com	61	C	40	99	79	39
271	smi*****.com	61	C	30	99	81	49
272	belvid*********.com	61	C	35	90	83	45
273	clovisd***********.com	61	C	30	97	89	42
274	newyorkf**************.com	61	C	35	85	80	55
275	dental*********.com	61	C	30	100	82	45
276	o**.org	61	C	40	89	78	47
277	perkins***********.com	61	C	25	97	86	50
278	familys*************.com	61	C	40	99	85	31
279	dentalpra**************.com	61	C	35	89	78	51
280	ds**.texas.gov	61	C	48	72	77	50
281	essexf***********.com	61	C	38	87	83	47
282	smithfam**************.com	61	C	38	95	93	31
283	smilel**********.com	61	C	40	80	89	44
284	granitesp**************.com	61	C	40	85	91	38
285	alaskaden**************.com	60	C	48	100	74	30
286	dentalde*************.com	60	C	30	100	74	48
287	progressi**************.com	60	C	30	97	80	48
288	frankli************.com	60	C	30	99	86	37
289	illinoisden******************.com	60	C	20	99	76	59
290	madisonce****************.com	60	C	35	85	80	49
291	laden*********.com	60	C	40	95	90	25
292	lakearbord*****************.com	60	C	20	99	86	51
293	mnd*****.org	60	C	47	80	79	40
294	eastlan*************.com	60	C	38	94	77	42
295	udade*******.com	60	C	30	100	67	57
296	westernca***************.com	60	C	42	92	75	42
297	oakla********.com	60	C	25	92	85	53
298	myde******.com	60	C	30	95	81	47
299	dentist*************.com	60	C	32	100	76	47
300	advanced**************.com	59	D	35	89	65	56
301	little*********.com	59	D	25	95	81	50
302	ct***.org	59	D	35	77	79	55
303	palmri*********.net	59	D	25	99	86	42
304	stchar**********.com	59	D	30	94	83	40
305	mainstree****************.com	59	D	40	90	79	36
306	carrollde**************.com	59	D	35	90	84	37
307	rosehi**********.com	59	D	45	100	41	62
308	lakeshore***************.com	59	D	35	95	66	50
309	holyo********.us	59	D	18	97	93	45
310	clintonf**************.com	59	D	38	93	74	42
311	laurel**********.com	59	D	40	94	81	32
312	metr*******.org	59	D	30	85	80	50
313	ok**.org	59	D	52	85	66	40
314	madiso**********.com	59	D	35	78	86	45
315	prairie************.com	59	D	35	87	79	47
316	smil*******.com	59	D	28	94	86	43
317	dcd*****.org	59	D	50	76	77	38
318	stanto***********.com	59	D	40	78	81	45
319	alabama************.com	58	D	30	92	72	49
320	c**.org	58	D	38	95	49	60
321	thedent*************.com	58	D	40	88	78	37
322	scott*********.com	58	D	20	95	90	40
323	myind********.com	58	D	30	90	78	47
324	bloom*******.com	58	D	30	98	78	40
325	beaconhil****************.com	58	D	40	88	76	37
326	fdcm******.com	58	D	33	95	68	47
327	delta********.com	58	D	25	78	88	51
328	hershey***********.com	58	D	40	82	81	37
329	southcaro****************.com	58	D	40	88	76	37
330	palmett*************.com	58	D	40	90	73	37
331	theknox************.com	58	D	30	70	76	62
332	garris**********.com	58	D	20	97	93	37
333	richmo***********.com	58	D	40	92	67	45
334	washington****************.com	58	D	40	88	76	37
335	wilsonm************.com	58	D	25	89	79	52
336	charles***********.com	58	D	20	98	80	51
337	helenad***********.com	57	D	40	95	65	37
338	urgentd*************.com	57	D	33	90	77	40
339	portsmout****************.com	57	D	18	97	86	42
340	walnut*********.com	57	D	30	75	79	54
341	vade*****.com	57	D	38	97	44	59
342	madison************.com	57	D	30	95	64	51
343	caspe*********.com	57	D	20	97	90	38
344	zeldaco*************.com	56	D	40	99	66	30
345	ucon*******.org	56	D	38	97	51	50
346	iowade*********.com	56	D	32	85	69	47
347	jeffers*************.com	56	D	25	85	76	48
348	iowad********.com	56	D	30	70	95	35
349	commun***********.org	56	D	40	62	79	47
350	lincoln***********.com	56	D	35	93	68	40
351	mic*****.gov	56	D	35	60	78	54
352	glacier************.com	56	D	38	93	57	45
353	mylondo*************.com	56	D	30	100	57	51
354	newyork************.com	56	D	25	84	65	62
355	okds*******.com	56	D	40	90	68	37
356	unionde************.com	56	D	28	95	73	40
357	engl******.com	56	D	33	100	70	35
358	dental**********.com	56	D	20	99	67	53
359	drespi**********.com	56	D	20	88	85	45
360	arkansa*************.com	55	D	30	95	77	31
361	co***.com	55	D	40	88	66	37
362	honolu**********.com	55	D	38	87	40	64
363	nortonf***********.com	55	D	25	85	80	42
364	mountains****************.com	55	D	38	95	53	47
365	newyork************.com	55	D	35	84	77	35
366	mechanicsb******************.com	55	D	40	88	66	37
367	vamode***********.com	55	D	20	100	64	52
368	myto*****.com	55	D	30	74	76	47
369	alaskaadv**************.com	54	D	25	84	56	62
370	central***********.com	54	D	28	87	53	58
371	willow**********.com	53	D	30	50	90	45
372	lincol*********.com	53	D	23	87	68	47
373	ouh*****.com	53	D	35	85	55	47
374	pleasantv***************.com	53	D	35	79	69	38
375	greenfield****************.com	52	D	25	77	80	35
376	rockvill*************.net	52	D	35	87	59	37
377	ma***.gov	52	D	43	15	97	47
378	prairiem*************.com	52	D	53	85	12	64
379	kearney************.com	52	D	35	72	73	37
380	easte********.com	52	D	40	95	40	45
381	carolina**************.com	52	D	30	84	62	42
382	richla**********.com	51	D	15	87	68	47
383	oregon***********.com	51	D	30	95	55	35
384	advance************.com	51	D	28	84	59	45
385	delta********.com	50	D	28	73	61	47
386	pacific***********.com	50	D	38	99	36	40
387	delt*******.com	49	F	40	100	10	59
388	adder*********.com	49	F	15	87	64	45
389	delta********.com	48	F	25	70	54	52
390	dola*******.net	46	F	30	100	24	43
391	hea***.ri.gov	46	F	15	68	54	59
392	wvude********.org	46	F	30	83	33	47
393	alpine***********.com	46	F	25	70	60	37
394	d**.sd.gov	45	F	40	90	10	50
395	greenb*********.com	44	F	40	95	10	41
396	mos****.com	44	F	38	100	20	31
397	dent******.com	43	F	20	35	100	21
398	medica**********.com	43	F	30	95	15	46
399	prov*****.healthshareoregon.org	40	F	28	81	17	45
400	united*********.com	39	F	20	15	100	21
401	dent*******.com	39	F	40	85	10	30
402	gentl*******.com	39	F	25	85	10	46
403	brush********.com	39	F	30	94	10	34
404	wnyd*****.com	38	F	20	99	10	40
405	delta********.com	37	F	20	78	10	53
406	gentl*******.interdent.com	36	F	25	90	10	30
407	ap**.vdh.virginia.gov	36	F	25	68	36	25
408	forwa********.com	34	F	35	55	27	23
409	indyde**********.com	32	F	20	85	10	24
410	ky**.org	32	F	15	70	10	42

Most Dental Websites Are Invisible to AI Search. Here's What the Data Shows.

The State of Dental Websites

Why This Matters for Dental

Key Findings

Key Takeaways

Common Mistakes in Dental Websites

How to Improve Your Dental Website

Dimension Breakdown

Score Distribution

AISO Score Ranges

Grade Distribution

Frequently Asked Questions