The Lights Are On. But Can Anyone Find Your Website?

Home Services · 333 sites audited · March 22, 2026

57

AISO Score

39

AEO

90

SEO

58

Readability

50

Engagement

The State of Electrical Websites

A homeowner notices their circuit breaker keeps tripping. They type into Google, "electrician near me that handles panel upgrades." Three companies show up. Yours is not one of them. Not because you cannot do the work. Because your website does not tell search engines that you can.

We scanned 333 electrical contractor websites across the United States. The average AISO score is 57 out of 100. SEO averages 90. AEO sits at 39. Engagement comes in at 50. Readability averages 58. Electrical sites have solid technical basics but weak content strategy.

21% score below 50. 24% lack schema markup. Electrical work is technical by nature, but your website does not need to read like a wiring manual. Clear, structured content wins searches. Most electrical sites do not have it.

Why This Matters for Electrical

Electrical services range from $150 outlet repairs to $10,000+ panel upgrades. The jobs are high-value, and homeowners choose carefully. They research. They compare. The electrical company with the clearest, most helpful website wins trust first.

Technical SEO is defined as the behind-the-scenes code and structure of a website that helps search engines crawl, index, and rank it. This includes meta tags, schema markup, page speed, and URL structure. Electrical sites tend to have decent bones but miss critical details.

EV charger installations are growing fast. Homeowners search "how much does a home EV charger cost" and "do I need a panel upgrade for an EV charger" in growing numbers. Electrical companies that create content around these emerging topics capture early traffic.

Search intent refers to what a person actually wants when they type a query. "Electrician near me" means they want to hire now. "How to reset a circuit breaker" means they want information. Your site needs content for both types.

Electrical companies with clear, structured websites win the high-value panel upgrade and EV charger jobs.

Key Findings

21%

Score Below 50

24%

No Schema Markup

18%

No Open Graph Tags

39/100

Avg AI Engine Score

Key Takeaways

Common Mistakes in Electrical Websites

  1. All services on one page. Residential wiring, panel upgrades, EV chargers, and commercial work crammed onto a single page. Each service needs its own page to rank.
  2. No content about EV charger installations. This is the fastest-growing search category in electrical services. Companies without this content are missing early-mover advantage.
  3. Too much technical jargon. Homeowners do not understand "200-amp service upgrade" or "GFCI outlet installation." Explain what these mean in plain language.
  4. No emergency electrical content. "Burning smell from outlet" and "sparking breaker panel" are high-urgency searches. Most electrical sites do not have dedicated pages for these.
  5. Missing licensing and certification information. Homeowners want to know you are licensed. Display it prominently. Search engines and AI systems also use this as a trust signal.

How to Improve Your Electrical Website

  1. Create an EV charger installation page. Cover costs, panel requirements, charger types, and installation timeline. This page will rank for a fast-growing search category.
  2. Build separate pages for residential and commercial. A homeowner and a business owner have different needs. Separate pages let you target each audience with specific content and keywords.
  3. Add a "When to call an electrician" guide. Cover flickering lights, tripping breakers, burning smells, and warm outlets. This educational content ranks for high-intent safety searches.
  4. Display licenses and certifications on every page. Add them to your footer and schema markup. Trust signals matter for both humans and search algorithms.
  5. Write cost guide pages for top services. "Panel upgrade cost," "whole house rewiring cost," and "EV charger installation cost" are high-volume searches. Include ranges and factors.

Dimension Breakdown

AI Engine (AEO) (30%)
39
SEO (20%)
90
Readability (25%)
58
Engagement (25%)
50

Score Distribution

AISO Score Ranges

0-9
0
10-19
1
20-29
1
30-39
16
40-49
51
50-59
116
60-69
123
70-79
22
80-89
3
90-99
0

Grade Distribution

A
3 (1%)
B
22 (7%)
C
123 (37%)
D
116 (35%)
F
69 (21%)

Frequently Asked Questions

What is an AISO score for an electrical website?

An AISO score is defined as a composite rating from 0 to 100 that measures how well a website performs across SEO, readability, engagement, AEO, and accessibility. The average electrical website scores 57.

What is AEO and why should electricians care?

AEO refers to AI Engine Optimization. It measures how well your content works with AI systems like ChatGPT and Google AI Overview. When someone asks AI about panel upgrades or EV chargers, AEO determines if your site gets mentioned.

What are the most searched electrical services?

Panel upgrades, outlet installation, EV charger setup, ceiling fan installation, and whole house rewiring are among the most searched. Emergency searches like "burning smell from outlet" also drive high traffic.

How do electrical websites compare to other home services?

Electrical sites score near the home services average of 60. They tend to have solid SEO basics but weak readability and AEO. Improvements in content structure would push scores above most competitors.

What schema markup should electrical websites use?

Add LocalBusiness schema with your license number, service area, and hours. Add Service schema for each offering. Use FAQPage schema for FAQ sections. These help search engines show rich results.

Should electrical companies create content about safety?

Absolutely. Electrical safety searches are high volume and high trust. Content about surge protection, GFCI outlets, and signs of electrical problems positions you as an authority and drives organic traffic.

How important is EV charger content for electricians?

Very important. Home EV charger searches are growing year over year. Creating content now establishes your site before competition increases. Cover costs, types, installation process, and panel requirements.

What is the fastest way to improve an electrical website?

Add schema markup, create separate pages for each service, and write an FAQ section with at least ten questions. These changes take a day and can move your score significantly.

All 333 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#DomainAISOGradeAEOSEORead.Eng.
1janco********.com80A781008464
2bluecoll**************.com80A661009169
3eastla**********.com80A67988973
4bestpi*********.com78B78987071
5midwestele****************.com78B81959050
6firstcl*************.com76B661008757
7caree*********.lsus.edu75B65977569
8mountain**************.com74B70978056
9anyand***********.com74B56899264
10conduct***********.com73B59998459
11midw*******.edu72B83994764
12elect*********.com72B52997869
13brightl*************.com72B53998857
14ener*******.com72B64977164
15instae***********.com72B63996964
16trus*****.com71B63897860
17econe*********.net71B61996962
18precisio*************.com71B481008462
19best*****.com71B55949052
20inte******.edu70B75994169
21eiele*******.com70B58947660
22electr***********.com70B60996661
23airs*******.com70B47908071
24colonia************.com70B53888559
25flo****.com70B50978064
26itsele***********.com69C55997359
27fryeel*********.com69C481007166
28justca**********.com69C73906552
29airt*****.com69C601007349
30daven********.com69C561005871
31net****.com69C56977259
32goudi*********.com69C58926668
33aph***.com68C301009064
34rewi*******.com68C531007852
35desmoines***************.net68C55957259
36starnes***********.com68C50987657
37hille*******.net68C521006962
38custo*********.com68C38958465
39infini**********.biz68C601006950
40trustwo************.net67C53997057
41electri************.com67C57996654
42hite*******.com67C631006150
43ryanel*********.com67C42998255
44ma**.gov67C40978062
45artisa*********.com67C47897366
46ground***********.com67C541006857
47pkele********.com67C50898355
48wepowe*********.com67C481007061
49parki*********.com67C55998140
50millcreek***************.com67C43889253
51roote*******.com67C48976964
52rael******.com66C401007856
53dutchcr***********.com66C38907868
54alle*******.com66C38908364
55ellio*********.com66C48997257
56hi-tec*********.net66C48986861
57mmele*******.com66C421008547
58efraim***********.com66C40998947
59e**.infopaginas.com66C40977664
60southal*************.com65C401006269
61stewartel**************.com65C401007753
62exper********.com65C48996659
63theprofess****************.com65C40996172
64harris***********.com65C58958135
65tjele********.net65C30978660
66action***********.com65C40957462
67anchor**********.com65C501007050
68electri*************.com65C40958254
69zoel******.com65C40957759
70nippe*********.com65C54937150
71stale*********.com64C30997764
72meere*******.com64C301008752
73advance************.com64C35898460
74integr***********.co64C40986664
75pageel*********.com64C401007551
76northloui***************.com64C52977540
77scotte*********.com64C45977550
78mustang*************.com64C45975964
79ibe****.org64C40919245
80western************.com64C401009137
81westsidee**************.com64C40937757
82envisi**********.pro64C481005664
83beste*********.com64C40979237
84kolbe*******.com64C38958053
85advancede****************.com63C451006254
86sj**.edu63C62974259
87titane**********.com63C48977342
88curre*******.com63C381006662
89lightho*************.com63C40977947
90price********.us63C58836946
91rushe*********.com63C30988254
92jer*****.com63C40947949
93lec****.com63C40977947
94mic*****.gov63C58787150
95hhele*******.com63C40958145
96fowler**********.com63C401008737
97aircomf************.net63C40996459
98ase****.com63C40988343
99tn-as********.com63C40907953
100rjelec*********.co63C46956852
101thealask**************.com62C40848447
102contracto***************.com62C581006337
103bigisl***********.com62C301008350
104fayett*********.com62C28898161
105maineelec***************.com62C38977947
106ibe****.org62C38858253
107potts********.com62C25948062
108encor*********.com62C35876867
109electri************.com62C40958043
110chapco**********.com62C53995054
111americanst****************.com62C421007542
112younge*********.com62C301007852
113buil******.com62C52954959
114mclean**********.com62C40956459
115sparkw***********.com62C481006349
116dickson***********.com62C481004962
117ezel******.com62C40907057
118mcmil*******.com62C35908945
119boylee**********.com62C30977559
120psele*******.com61C40957444
121electric*************.com61C36977945
122larse*********.net61C40978730
123bandle***********.com61C281008052
124lynne*******.com61C20949054
125southernma****************.com61C30857959
126hirede***********.com61C30947459
127whirlw***********.com61C30937757
128penny********.com61C30957657
129jkele*******.com61C43927742
130d**.state.nm.us61C48895559
131riele********.net61C301007749
132hartmanel****************.com61C35779049
133802loc**********.com61C40948042
134wyomin*********.com61C38958242
135thomps***********.com60C40906553
136stare*******.energy60C30957650
137lreele**********.com60C30998441
138nebraskae**************.com60C551005240
139universal***************.com60C40987537
140electri*************.com60C35777958
141miller***********.com60C40838047
142callsouth****************.com60C431006643
143souther***********.com60C38848841
144elect********.com60C40995655
145edison***********.com60C30977058
146volte*********.com60C47838135
147eci****.com60C30976462
148envisio***********.com60C30867559
149ae**.alabama.gov59D40835964
150tongas*********.com59D38975559
151dcele*******.com59D38936550
152allarou************.org59D301006950
153hesh*****.com59D55983359
154electrical******************.com59D40946547
155mattma*********.com59D33957445
156lsua*******.com59D52776052
157debloi*********.com59D40996148
158marylandel****************.com59D301006653
159mypael*********.com59D30989132
160kelcoe*********.com59D40995950
161l**.wa.gov59D65357654
162heilel*********.com59D58894750
163reyco********.com59D381006644
164arizonap**************.com58D42975052
165phoenixel***************.com58D38955259
166d**.delaware.gov58D42785664
167c**.edu58D52834163
168america************.com58D40857047
169truepowere*****************.org58D28996850
170husto*********.com58D38995257
171mcele********.com58D40956047
172jmcel********.com58D30946457
173fayet*********.com58D38956742
174girou*********.com58D30928043
175ampere**********.com58D501004447
176earlse*********.com58D40848137
177rm***.com58D40906251
178hawkin*********.llc58D38976347
179muthe*******.com58D30937545
180taylor*********.com58D23908150
181cummin**********.com58D30947941
182trades***********.com58D48925645
183wij***.org58D38787648
184ce-el********.com57D30955064
185iec*****.org57D52836040
186poweri*********.com57D58983447
187alliedelec*****************.net57D48975437
188tricounty***************.com57D551002359
189rc***.com57D40837637
190ecc****.com57D30907645
191inchargeel****************.com57D32936549
192fer****.com57D43657945
193alden********.net57D35758542
194cking********.net56D38974654
195legacy*********.org56D381003762
196professio***************.com56D28906257
197zimmerma*************.com56D301004858
198electrica***************.com56D38976337
199360el********.com56D42993657
200e**.org56D331005152
201surg*****.com56D30837350
202theele***********.com56D30986247
203electrica**************.com55D35905451
204la***.maryland.gov55D35717347
205midway***********.com55D38786943
206friend***********.com55D18988335
207conwa*********.com55D18987447
208okl*****.gov55D46554079
209lloydsel*************.com55D40984945
210washi*******.uhire.com55D38923764
211d**.ca.gov54D40972069
212frederic**************.com54D23806659
213marylande**************.com54D30896542
214benf*******.com54D61951552
215apexe*********.com54D30993960
216ryse-********.com54D401003650
217redriv**********.com54D20957440
218scotts**********.com54D43676646
219lane*****.com54D43903854
220steel*********.com54D20778940
221eco-*****.com54D40834357
222bui*****.com54D40924352
223simple**********.com53D40955830
224arkansas-***************.com53D25828035
225pinke*********.com53D30955840
226klieber***********.com53D20986346
227wolveri************.com53D28945747
228lakese*********.com53D40774855
229mcdonal************.com53D35896930
230mitch*******.edu53D42853658
231electric*************.com53D20984962
232ja***.com52D381003052
233idah*****.org52D48785435
234ibe****.org52D38656051
235ibewm*******.com52D35605762
236hacoe*******.com52D40983843
237esposi**********.com52D38964047
238bright***********.com52D37904347
239jsce*******.com52D35974247
240super********.net52D35945337
241ajlon*********.com52D451003341
242verm*******.com52D35846137
243ds**.wi.gov52D38686445
244mountai***********.net52D25807240
245piper********.com51D20956441
246electr*********.com51D52952341
247a1he*****.com51D53921057
248tricit*********.com51D35953945
249hudsonel**************.com51D30993059
250crafts***********.com51D20707351
251edisonel*************.com51D28933957
252parson***********.com51D30944943
253bradley************.com51D37941470
254greatlak**************.com51D301004442
255r**.nm.gov51D35814155
256d**.sd.gov51D20936440
257musiccit*************.com51D33973652
258qei****.com50D28993653
259dohert*********.com50D40804740
260meade*********.com50D35756630
261cal****.com50D25657740
262pete*****.com50D30954245
263bertran***********.com50D25677741
264electric**************.com50D30974837
265miste*******.com49F25826141
266gor****.com49F35705838
267dbel******.net49F25954942
268pro****.com48F401001052
269op**.nh.gov48F25834451
270apol*****.com48F35873745
271johnsel*************.com47F40981547
272handye**********.com47F38724442
273mont******.org47F25704459
274empire***********.com47F301003436
275gillesp***********.com47F33794343
276canyons************.com46F42901447
277i-***.com46F23923843
278nelso*********.biz46F25983146
279scottth************.com46F20973845
280ldme*******.net46F20835837
281metr*******.com46F18923256
282electri***********.com46F25853452
283sign*******.com46F35833243
284allianc************.com46F20865637
285907el********.com45F30901953
286d**.colorado.gov45F30783250
287tranme*********.com45F201003640
288integrity**************.com45F35781064
289chamber***********.com45F20805832
290ag***.com45F25754543
291alaska***********.com44F35733542
292alas******.org44F46821045
293newing***********.com44F20943045
294idah******.com44F20735342
295irish********.net44F35772744
296aandi********.net44F30971053
297adke*******.com43F30852147
298theel*********.com43F30991740
299por***.ct.gov43F35604142
300phc***.org43F23753947
301maryl*******.org43F42811047
302sent*****.com43F40841047
303junc*****.moorepowerelectrical.com43F40702246
304gow***.com42F30781059
305ma***.gov42F28862047
306lighthou*************.com42F38801345
307stelco*********.com42F40901037
308dl**.state.md.us41F15556240
309mcnew********.com41F30941043
310esiel********.com41F20991050
311firstcl*************.com40F35851238
312build*******.com40F30773130
313iecpen*********.org40F30781052
314td**.texas.gov40F32821047
315ep***.com40F35753325
316gunna*********.com39F30871042
317stare*********.com39F40771038
318lopeze***********.com39F28901042
319bmhel*********.com38F30801042
320d**.mn.gov38F25871042
321danee*******.com38F20942825
322u**.sulekha.com37F20358710
323newyorkci***************.com37F25901037
324ecs****.com37F18981038
325dinel********.com37F20435437
326s-electr*************.com36F35721332
327locale*********.com35F20931032
328iec***.com35F28631047
329gatesel*************.com35F35651035
330lpfast**********.com35F25891030
331stated*********.pr.gov32F18621047
332eni***.com29F18701030
333da**.vermont.gov12F335105

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

333 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Electrical Website Score?

The average electrical website scores 57/100. Get a free audit to see where you stand and how to improve your AI search readiness.

Get Your Free Audit
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The Lights Are On. But Can Anyone Find Your Website? | AISO Studio