What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website performance across SEO, readability, engagement, AEO, and accessibility.

AEO refers to Answer Engine Optimization, the practice of formatting web content so AI assistants can find and recommend your environmental organization.

Why do environmental groups need website optimization?

Supporters find causes through AI search. Organizations with structured impact data and clear program descriptions get recommended to potential donors and volunteers.

What schema should environmental organizations use?

Use NonprofitOrganization schema with cause area and programs. Add Article schema for educational content and Event schema for volunteer opportunities.

How do AI engines find environmental organizations?

AI reads impact data, program descriptions, educational content, and transparency information. Sites with only petitions and newsletter signups get skipped.

Should environmental groups share impact numbers on their website?

Yes. Specific, measurable outcomes like acres protected or tons removed build trust with both supporters and AI evaluation systems.

What accessibility issues affect environmental websites?

Infographics without alt text, petition forms without labels, and video content without captions are common problems.

How often should environmental organization sites be updated?

Update impact data quarterly. Post campaign updates monthly. Remove expired campaigns and keep volunteer opportunities current.

Environmental Groups Fight for the Planet. Their Websites Need Fighting for Too.

All 286 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	mnl***.org	75	B	63	95	80	69
2	mtc****.org	72	B	35	93	93	79
3	v**.org	72	B	64	94	66	69
4	vermontri**************.org	71	B	60	99	85	47
5	orego*******.org	70	B	60	85	83	57
6	nat***.org	69	C	63	98	75	48
7	azc****.org	69	C	40	93	83	71
8	lagre*******.org	68	C	56	78	77	64
9	moenv********.org	68	C	52	99	80	52
10	as**.org	68	C	47	100	69	65
11	volu*******.org	68	C	59	97	61	62
12	w**.org	67	C	50	94	89	42
13	natura*********.org	67	C	48	98	77	54
14	land*******.org	66	C	46	86	83	56
15	wildli*********.org	65	C	52	85	76	52
16	iaenv********.org	65	C	40	80	83	64
17	kansas*********.org	65	C	40	98	78	57
18	mainec***********.org	65	C	38	98	78	56
19	cv**.org	65	C	63	85	68	47
20	sageland*************.org	65	C	63	89	65	47
21	jhal******.org	65	C	40	88	85	58
22	conserv***********.org	65	C	52	97	63	58
23	kee*****.org	64	C	69	80	71	39
24	conser***********.org	64	C	40	83	77	63
25	nhs****.org	64	C	60	60	87	47
26	newild***********.org	64	C	50	100	62	53
27	vteco*******.org	64	C	64	92	58	47
28	delaware*************.org	63	C	30	97	88	52
29	environ*************.org	63	C	58	93	65	42
30	hillcou************.org	63	C	58	83	73	42
31	conser***********.org	63	C	63	95	52	50
32	gather*********.org	63	C	40	85	90	47
33	wvla*******.org	63	C	30	95	99	42
34	se***.org	62	C	33	99	87	42
35	environ************.org	62	C	52	95	62	47
36	bigda*********.org	62	C	75	98	37	41
37	oreg******.org	62	C	58	80	68	45
38	sdcon*********.govoffice3.com	62	C	40	86	89	42
39	earths**********.org	62	C	60	80	59	53
40	nh**.utah.edu	62	C	40	90	79	50
41	harpeth***********.org	62	C	48	83	69	53
42	conse*********.org	62	C	40	94	76	47
43	groundsw**************.org	62	C	48	100	70	40
44	nation*********.org	62	C	33	82	85	57
45	nr**.usda.gov	61	C	40	85	65	61
46	rockfal***********.org	61	C	38	83	73	59
47	landtrus*************.org	61	C	25	100	80	53
48	nclc*****.org	61	C	48	95	68	42
49	f**.gov	61	C	40	94	73	47
50	rockym***********.org	60	C	30	79	89	51
51	c**.org	60	C	40	95	76	40
52	conser*********.org	60	C	40	91	82	39
53	theconser****************.org	60	C	40	95	78	37
54	libg*****.nybg.org	60	C	62	80	47	56
55	clearwat*************.org	60	C	52	97	53	47
56	sc**.org	60	C	40	85	78	47
57	conserv***********.org	60	C	30	100	81	43
58	sus***.org	59	D	40	83	70	52
59	conse*********.org	59	D	40	89	58	57
60	florid***********.org	59	D	71	70	46	47
61	turfc*********.com	59	D	40	99	38	69
62	conse*********.org	59	D	38	85	77	45
63	nhr*****.org	59	D	42	90	68	47
64	njcon*********.org	59	D	20	94	88	47
65	sdhab********.com	59	D	48	100	63	35
66	wiscons***********.org	59	D	40	98	63	45
67	cons******.org	59	D	40	95	65	45
68	wild*******.org	58	D	48	85	49	57
69	a-l****.com	58	D	60	80	62	35
70	citizensf**************.org	58	D	40	95	68	40
71	ka**.net	58	D	46	80	62	51
72	wm***.org	58	D	40	100	58	47
73	mu**.org	58	D	40	97	63	43
74	me**.org	58	D	40	81	73	47
75	gent*****.org	58	D	71	83	27	52
76	njenv********.org	58	D	56	74	57	47
77	wildlif***********.com	58	D	40	94	52	57
78	tn**.org	58	D	52	89	61	37
79	texase**********.org	58	D	30	78	80	53
80	natur********.org	58	D	36	94	65	49
81	conser***********.org	57	D	30	93	65	53
82	cons******.org	57	D	38	85	77	37
83	d**.ny.gov	57	D	52	85	51	45
84	pe***.org	57	D	53	90	44	47
85	southala*************.org	56	D	28	83	75	47
86	sonora**********.org	56	D	40	96	71	27
87	cons*******.org	56	D	30	97	69	40
88	evergreen**************.org	56	D	30	99	59	51
89	ky**.org	56	D	30	80	87	37
90	con*****.org	56	D	40	83	46	64
91	volu*****.usm.edu	56	D	38	78	63	53
92	livingl*************.org	56	D	25	84	76	50
93	neco******.org	56	D	25	67	79	63
94	nevadacon***************.org	56	D	53	83	42	51
95	ct**.org	56	D	40	85	69	38
96	ncwi******.gov	56	D	52	83	44	50
97	arkans*********.org	55	D	43	82	60	43
98	iowac********.org	55	D	40	80	50	58
99	bridg*********.org	55	D	30	93	53	57
100	conserva*************.org	55	D	52	72	58	43
101	cbt****.org	55	D	45	70	63	46
102	cl**.nh.gov	55	D	48	90	37	53
103	sea****.org	55	D	25	97	72	42
104	ohioconser****************.org	55	D	58	77	34	53
105	orego********.org	55	D	74	95	22	33
106	alaba*********.org	54	D	43	82	57	43
107	del****.org	54	D	38	75	61	50
108	ccaf******.org	54	D	30	70	81	42
109	cons******.org	54	D	41	94	43	47
110	envi******.org	54	D	48	95	26	58
111	ce**.org	53	D	28	97	56	45
112	delawa***********.org	53	D	40	90	55	37
113	onehun*********.org	53	D	30	85	62	47
114	kyg****.org	53	D	35	65	91	27
115	cascob*********.org	53	D	38	97	48	40
116	annar*******.wildones.org	53	D	40	78	63	40
117	huro******.org	53	D	40	82	56	41
118	mo***.org	53	D	30	80	75	35
119	gogr*****.org	53	D	30	88	39	67
120	my***.org	53	D	20	91	78	36
121	nr***.org	53	D	43	55	64	53
122	tenn*****.org	53	D	20	92	66	47
123	conser**********.org	53	D	46	83	54	37
124	waconse*************.org	53	D	40	99	42	43
125	iser******.org	53	D	48	99	39	37
126	caw***.org	52	D	40	92	46	41
127	alaskacons*****************.org	52	D	48	75	36	55
128	ctcon*********.org	52	D	25	68	78	47
129	mepar********.org	52	D	40	95	46	37
130	mswi******.org	52	D	38	80	55	42
131	en***.org	52	D	40	100	23	55
132	ohi****.org	52	D	35	68	63	47
133	publ*******.ohio.gov	52	D	33	73	61	47
134	easternr*************.org	52	D	20	83	83	33
135	tca*****.org	52	D	33	89	63	35
136	hea*****.org	52	D	20	77	71	53
137	wis*****.org	52	D	38	85	49	45
138	natu*******.com	51	D	35	62	82	30
139	sier******.org	51	D	40	74	50	45
140	hog****.uark.edu	51	D	40	85	42	47
141	indi******.org	51	D	43	80	39	48
142	indi*****.org	51	D	30	100	42	47
143	kyconse************.org	51	D	47	80	32	51
144	science***********.org	51	D	40	95	41	37
145	mass*******.org	51	D	40	78	50	45
146	greater***********.org	51	D	25	82	75	33
147	mopr*****.org	51	D	20	83	75	40
148	tlc***.org	51	D	40	94	37	42
149	the***.org	51	D	30	88	60	37
150	central*************.org	51	D	47	90	39	38
151	tp**.org	51	D	52	83	35	40
152	apphe********.org	51	D	38	72	65	37
153	bethe*********.org	50	D	35	80	38	57
154	migh*******.com	50	D	38	93	28	51
155	kansansf**************.org	50	D	35	88	35	52
156	prote*******.org	50	D	20	95	56	44
157	indian*********.org	50	D	40	88	33	50
158	freshwa***********.org	50	D	40	85	53	30
159	environ***********.nebraska.gov	50	D	47	65	63	30
160	monadno*************.org	50	D	30	85	57	37
161	ee**.org	50	D	38	83	44	45
162	ncso*******.org	50	D	52	92	19	45
163	pe***.org	50	D	58	70	33	42
164	ise***.wvu.edu	50	D	38	80	44	47
165	wil****.org	50	D	60	93	25	30
166	agri*******.auburn.edu	49	F	52	75	26	47
167	akwi******.org	49	F	35	80	59	30
168	hawaiicom****************.org	49	F	33	82	54	37
169	chicago***********.org	49	F	35	58	64	45
170	cc***.org	49	F	40	90	34	40
171	du***.org	49	F	35	68	51	50
172	3v**.org	49	F	23	89	61	37
173	sustain*************.org	49	F	38	83	40	43
174	sdcon*********.org	49	F	33	78	42	52
175	cons*******.org	49	F	36	65	63	37
176	intot********.com	49	F	27	80	53	47
177	clean*******.org	49	F	35	87	44	40
178	cau****.com	48	F	43	88	10	60
179	ct***.org	48	F	25	92	42	47
180	sca****.org	48	F	35	82	49	35
181	groun********.org	48	F	40	95	21	45
182	lowcoun************.org	48	F	25	90	43	47
183	ecolo*********.org	48	F	40	91	29	42
184	e**.org	48	F	35	90	27	50
185	envi*******.arizona.edu	47	F	38	85	18	56
186	hawaiic***********.org	47	F	40	83	32	43
187	indiana************.org	47	F	40	82	31	45
188	lawil********.org	47	F	30	82	34	53
189	uma***.edu	47	F	42	90	37	30
190	outsi*********.com	47	F	30	95	10	66
191	fores********.org	47	F	20	85	53	42
192	conserva**************.org	47	F	30	97	31	42
193	provg*******.com	47	F	40	78	31	47
194	give*****.org	47	F	25	75	62	35
195	vn**.org	47	F	30	73	48	47
196	jhwi******.org	47	F	20	97	43	45
197	azsu*****.org	46	F	38	95	19	44
198	environ************.us	46	F	30	90	34	40
199	sctla*******.org	46	F	20	82	48	46
200	nr**.org	46	F	40	99	10	46
201	natur*******.org	46	F	30	60	46	52
202	theb*******.org	46	F	43	83	32	35
203	oklahom*************.org	46	F	23	80	50	42
204	d**.ri.gov	46	F	52	68	10	57
205	wvhi*******.org	46	F	30	85	31	50
206	ctr****.org	45	F	25	86	39	43
207	nf**.org	45	F	38	95	28	30
208	ile*****.org	45	F	40	100	10	40
209	lyon******.iowa.gov	45	F	18	76	49	47
210	mc***.org	45	F	20	66	65	40
211	audubo*********.org	45	F	48	77	35	25
212	ma***.gov	45	F	38	99	10	47
213	mont*******.org	45	F	27	68	47	47
214	dayton**********.org	45	F	35	88	20	47
215	te***.org	45	F	37	71	20	60
216	defe*****.org	45	F	20	83	47	44
217	alaskac***********.org	44	F	25	97	10	57
218	envirov***********.org	44	F	38	90	10	47
219	ct***.org	44	F	28	85	31	45
220	dn***.delaware.gov	44	F	42	84	10	47
221	e**.ku.edu	44	F	35	70	38	40
222	mississipp******************.org	44	F	25	80	56	27
223	ndenv*******.org	44	F	33	65	21	62
224	nd***.com	44	F	35	70	37	42
225	g**.nd.gov	44	F	35	92	14	47
226	sustainab****************.org	44	F	38	98	10	40
227	sea*****.edu	44	F	33	83	24	47
228	cfp***.org	44	F	40	90	13	42
229	blackw***********.org	43	F	35	80	10	57
230	wil***.org	43	F	30	79	34	37
231	ctl***.org	43	F	35	75	39	30
232	e**.ky.gov	43	F	25	85	35	40
233	corps*******.org	43	F	30	70	34	47
234	na***.org	43	F	35	85	26	37
235	prot*****.org	43	F	25	85	38	37
236	gui***.lib.uw.edu	43	F	25	68	31	57
237	delawar************.org	42	F	35	80	10	51
238	d**.virginia.gov	42	F	38	75	10	53
239	arkans**********.com	41	F	25	76	10	62
240	ka***.org	41	F	30	92	19	36
241	es**.org	41	F	30	65	44	30
242	nycg*******.org	41	F	40	90	10	35
243	coasta**********.org	41	F	40	80	10	40
244	ok***.org	41	F	30	70	27	45
245	partners**************.org	40	F	30	80	20	38
246	gn**.gadnr.org	40	F	23	80	30	37
247	iuc****.indiana.edu	40	F	40	83	10	35
248	colum********.org	40	F	40	68	23	35
249	camp******.com	39	F	28	68	17	49
250	walk*******.org	39	F	28	84	24	33
251	stei******.nyu.edu	39	F	20	94	10	45
252	okcon*********.org	39	F	25	97	10	37
253	wecon*******.org	39	F	20	77	25	47
254	sci***.net	39	F	20	95	10	47
255	adventu*************.org	38	F	33	58	10	57
256	mem****.kynonprofits.org	38	F	28	80	10	46
257	eco****.louisiana.edu	38	F	40	90	10	22
258	nmf***.org	38	F	38	71	10	40
259	okcbe*******.com	38	F	25	89	10	42
260	wildv*******.org	38	F	30	72	10	47
261	s**.idaho.gov	37	F	18	83	10	48
262	ncconser*************.org	37	F	8	78	49	27
263	earth*******.org	37	F	38	70	10	35
264	mg**.org	37	F	28	80	10	40
265	eco****.net	36	F	25	58	41	28
266	cald*******.com	36	F	25	80	10	40
267	ciud******.org	36	F	25	81	14	37
268	tnconse*************.org	36	F	35	50	25	36
269	vc***.org	36	F	20	97	12	30
270	wi***.wisc.edu	36	F	25	79	10	40
271	w**.idahononprofits.org	35	F	18	75	10	47
272	louisi**********.org	35	F	20	75	10	44
273	sand*******.org	34	F	40	60	10	30
274	mem****.utahnonprofits.org	34	F	25	60	10	47
275	bori*****.wildapricot.org	34	F	15	60	35	35
276	marlb*********.gov	33	F	15	75	10	42
277	joi****.org	32	F	20	78	10	30
278	lac****.org	32	F	15	72	26	25
279	pr**.org	32	F	25	74	10	30
280	nj***.rutgers.edu	31	F	15	70	10	40
281	lrwp*******.org	31	F	15	73	10	38
282	illin*******.com	30	F	15	65	10	40
283	hawaii***********.app	29	F	25	56	10	30
284	chicag***********.org	29	F	15	52	10	45
285	mas*****.paralanaturaleza.org	28	F	0	27	86	5
286	conse*********.org	20	F	0	20	59	5

Environmental Groups Fight for the Planet. Their Websites Need Fighting for Too.

The State of Environmental Websites

Why This Matters for Environmental

Key Findings

Key Takeaways

Common Mistakes in Environmental Websites

How to Improve Your Environmental Website

Dimension Breakdown

Score Distribution

AISO Score Ranges

Grade Distribution

Frequently Asked Questions