Production Companies Tell Stories on Screen. Their Websites Have No Story to Tell.

Entertainment & Media · 313 sites audited · March 22, 2026

57

AISO Score

40

AEO

91

SEO

61

Readability

47

Engagement

The State of Film / Production Websites

A brand manager asks ChatGPT: "Best video production companies for product launch campaigns." Your reel is outstanding. But your website has a Vimeo embed and a contact form. Across 313 film and production company sites, the average AISO score is 57/100. SEO averages 91. AEO hits 40.

Engagement scores 47 and readability hits 61. A total of 22% fall below 50. Production companies create compelling visual content. Their websites are often the least compelling thing they produce.

Schema markup is absent from 18% of production company sites. Without structured data about services and portfolio, AI cannot recommend your company for specific production queries.

Why This Matters for Film / Production

Video production is defined as the professional creation of video content including concept development, filming, editing, and post-production for commercial, corporate, or creative purposes. Clients hire based on relevant experience. Your website must show that experience clearly.

AI tools now help marketing teams find production partners. They read service descriptions, client lists, and portfolio context. Companies with only a showreel and no text content give AI nothing to cite.

Portfolio contextualization refers to pairing each video project with written details about the client, objective, approach, and results. This text content is what search engines and AI systems actually read.

Production companies that pair their video work with written project context will be the ones AI recommends.

Key Findings

22%

Score Below 50

18%

No Schema Markup

8%

No Open Graph Tags

40/100

Avg AI Engine Score

Key Takeaways

Common Mistakes in Film / Production Websites

  1. Video-only portfolio — AI reads text, not video. Each project needs a written description with client, goal, and results.
  2. One page for all services — Commercial, corporate, documentary, and social content production need separate pages.
  3. No industry focus — Healthcare, tech, food, and retail video work should be categorized by sector.
  4. Missing process content — Clients want to understand pre-production through delivery. Create a process page.
  5. Videos without transcripts or descriptions — Every embedded video needs surrounding text that describes the content.

How to Improve Your Film / Production Website

  1. Write case studies for each portfolio project. Include client name (if permitted), objective, approach, and measurable results.
  2. Add Organization and CreativeWork schema. Include service types, industry focus, and portfolio entries.
  3. Create service-type pages. Commercials, corporate videos, social content, and documentaries each need dedicated pages.
  4. Build industry focus pages. Show your work organized by client sector with relevant terminology.
  5. Add text descriptions around all video embeds. Include project name, client, objective, and key details AI can read.

Dimension Breakdown

AI Engine (AEO) (30%)
40
SEO (20%)
91
Readability (25%)
61
Engagement (25%)
47

Score Distribution

AISO Score Ranges

0-9
0
10-19
0
20-29
0
30-39
13
40-49
56
50-59
113
60-69
107
70-79
24
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
24 (8%)
C
107 (34%)
D
113 (36%)
F
69 (22%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website quality across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content so AI tools can find and recommend your production company.

Why do production companies need website optimization?

Marketing teams use AI to find production partners. Companies with written portfolio context, service details, and industry focus get recommended.

What schema should production companies use?

Use Organization schema with service types and industry focus. Add CreativeWork schema for portfolio entries with client and project details.

How do AI engines evaluate production companies?

AI reads written content about projects, services, and client sectors. Video-only portfolios without text context get overlooked.

Should production companies include pricing on their website?

At least show project type ranges or day rates. Prospects search production costs and need some context before reaching out.

What accessibility issues affect production company websites?

Videos without captions or transcripts, autoplay media, low contrast on dark designs, and portfolio galleries without alt text.

How often should production company websites be updated?

Add new portfolio projects after delivery. Update service offerings as capabilities change. Refresh case studies quarterly.

All 313 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#DomainAISOGradeAEOSEORead.Eng.
1lai*****.com77B661008166
2frot*****.com76B60988766
3redca*********.com75B71948457
4twosto*********.com74B641007863
5doub******.media74B63998557
6up-c*******.com74B731006959
7bet***.com74B501009658
8tyle*******.com74B661007759
9matc******.co74B661007164
10shutt********.com74B711008250
11strik********.com74B66988159
12kgvs******.com73B63949053
13porte*********.com72B681008840
14prov*******.com72B60958259
15levi*******.com72B61988848
16letsb*******.com72B481009159
17medi*****.net71B66998242
18rootedc*************.com71B50978164
19isky*****.com71B60908357
20dreaml***********.com71B48929655
21fil****.com71B61848557
221440******.com70B56907762
23kingc*******.com70B52938162
24edgeof**********.com70B451008659
25syn***.com69C581006364
26stor*****.co69C48997464
27tran*******.com69C60996164
28teamtru*************.com69C401008759
29dem*****.com69C401009057
30ryancle*************.com69C52997460
31opene*********.com69C50858759
32portlandv**************.com69C55928354
33dhd*****.com69C48986871
34avalan***********.com69C401008264
35jjnmu********.com69C40998859
36pointin***********.com68C63956159
37ocf****.com68C401007371
38videoprod**************.com68C40998659
39talu******.com68C531008347
40theb*******.net68C63956359
41hylan*********.com68C48997659
42sodac********.com68C43948857
43moti*****.com67C48958846
44ajaxc*******.com67C53955573
45big*****.tv67C48998152
46513-*****.com67C30959064
47dnaf*****.com67C53987255
48cpl***.com66C40977861
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52ind*****.co66C501007847
53media*********.com66C40939347
54redcro**********.com66C501007548
55lets*****.com66C48897757
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61lifet*********.com65C38997264
62glory*******.com65C66975350
63postc********.com65C53947251
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65t**.com65C381008747
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67jt**.tv65C40997953
68brau*****.com65C561006252
69alaskapro**************.com64C48998137
70wolfe*******.com64C40948447
71bigri*********.com64C381008547
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73bran******.com64C381007654
74the*****.com64C40917757
75fatha********.com64C40938647
76nol****.com64C631005249
77redha*******.com64C48957647
78loca*******.com64C60994459
79macnch*********.com64C52947641
80noblebis*************.com63C48997047
81animu********.com63C43858547
82driv*******.tv63C401007547
83p3m****.com63C401007943
84visualm************.com63C40958047
85warman***********.com63C40907951
86funn*****.com63C40958147
87onehun***********.com63C38928051
88scottb*********.com63C63828031
89tac****.com63C46936756
90solv*******.com62C30977064
91shout********.tv62C401006752
92mediav***********.co62C48927045
93thmed*********.com62C46957145
94rh***.media62C40909435
95bloom*******.com62C451005557
96visua********.com62C38957254
97peakm********.com62C38928842
98wholestr**************.com62C401008041
99levypro************.com62C401007645
100win*****.com62C38977847
101syndica*************.org62C30996767
102santa*********.com62C35957753
103skyl*****.com62C401007942
1044fron********.com62C38957849
105starh*********.com62C35858653
106bigsl********.com62C30958948
107midla*******.com62C401007149
108vulc*******.com61C42996053
109snea*****.com61C38987147
110blar******.net61C42955365
111jlb*****.com61C38944874
112ngprod***********.com61C38927352
113johnflow*************.com61C35858745
114broadca************.com61C35908743
115glaci*********.media61C40947249
116plvi*****.com61C30927855
117dcvid*********.com61C30958053
118cere*****.com61C58844068
119m**.si60C40947937
120at***.com60C71952059
121suther**********.com60C40866458
122full*******.com60C48877637
123deadwe**********.com60C251006464
124indief**********.com60C40927346
125n**.gov60C56677150
126kodj*****.com60C48995649
127thea*****.com60C30997647
128focusf***********.com60C40977837
129cros*****.video60C30977353
130wild*******.net60C40927247
131camera*********.com60C30948149
132evergr***********.co59D40878040
133spectru*************.com59D30807559
134triarc*********.com59D40978030
135hawai*********.com59D37877248
136bigce********.com59D48876743
137chro*******.com59D30928245
138mauivid************.com59D40896255
139lim*****.com59D401005355
140seventy************.com59D30906958
141michiganv**************.net59D301007445
142indi******.com59D40926353
143edit*****.net59D30947351
144dncin*******.com59D35898637
145779*****.com59D43739530
146highf********.com59D35888342
147take*******.com59D38956053
148redpr*********.com59D38927048
149hone*******.com58D40928525
150roc*****.studio58D48976530
151apaulin************.com58D30808647
152blar******.com58D401005647
153storyte***********.com58D55905240
154cano******.com58D35847448
155phosp*********.com58D40955947
156storyb*********.com58D30997840
157beun*******.com58D48855748
158truefil***********.com58D38956347
159splen*********.com58D30955665
160epicm*******.com58D30968040
161electri*************.com58D40947236
162dako*******.com58D40977434
163victo*********.com58D301007047
164top****.com58D38886153
165beve******.com57D30996054
166coura********.com57D40806747
167theriot***********.com57D401005941
168prod*****.tv57D25729546
169foundati**************.com57D55952659
170or**.media57D35878728
171weare*******.tv57D40946540
172mondom*********.com57D28908341
173thedili***********.com57D30977637
174kgb-pr*********.com57D40926145
175myer*******.com56D30977930
176hidden*********.com56D38987030
177ligh*****.tv56D40974652
178wal***.tv56D35809622
179kdn*****.com56D35906248
180primes*********.com56D40726553
181cer****.com56D28946450
182americ*********.com56D30998029
183filmma*********.com56D25857747
184boldv********.com56D40976830
185mead*******.cc56D25937841
186lovel*******.com56D42805952
187mount*******.media55D30957633
188tigerh*********.com55D38856840
189claym*********.com55D30808931
190ellio********.com55D40775458
191sublim***********.com55D30955752
192prospe***********.com55D40954450
193fires*********.com55D30926546
194mill******.com55D25896950
195gowi******.com55D30726759
196utahfi*********.com55D35898025
197thisis**********.com55D38818526
198motio********.com55D30977335
199video*******.com55D70971050
200hawkcit************.com54D30947035
201ppl*****.com54D43824553
202pola*****.tv54D30956537
203perkin***********.com54D30955253
204awake********.com54D53941069
205threep***********.com54D25907242
206amplif*********.com54D30937134
207dakot*******.com54D43826337
208hensbre*************.com54D631001050
209trivis**********.com54D25994859
210flagsh*********.com54D25737256
211image*******.com54D30946340
212fixerp*********.com54D40944645
213dif*****.com53D40866037
214perlow***********.com53D25936048
215coast*******.co53D28995149
216scen******.com53D30926737
217lexs******.tv53D38954942
218noum******.com53D25847640
219gamec*********.com53D30806050
220weare*******.com53D201007630
221arcs******.tv53D38945439
222cutt*******.com53D53951062
223honeyv**********.com53D40796735
224cosmi*********.com53D38926825
225sparkw*********.com53D35894751
226nost*****.com53D25954362
227geomatr*************.com52D32904356
228fusions*************.com52D301004547
229mem****.dsmpartnership.com52D25767841
230hiat******.com52D521001057
231mor*****.com52D20956147
232fig*****.com52D30945840
233retr*******.co52D38953848
234wvvideo***********.com52D18727751
235solo*******.com52D30953759
236tapsm*******.com51D30944647
237crai*******.tv51D30943856
238rpf*****.com51D35678624
239quantu**********.com51D23897730
240outsoun************.com51D48923042
241reco*******.pro51D25945742
242seespotr*************.com50D30785248
243onefo********.com50D30806932
244oahu*****.com50D48943237
245calde*******.com49F53951047
246sky*****.com49F521001340
247loup*******.us49F40805924
248charle***********.com49F30993247
249renegad************.com49F40803547
250incol*********.com49F51971047
251videopr***********.com49F35726729
252geminipr*************.com49F381003437
253cact*****.media49F30607042
254epicpro***********.com48F25953552
255zane-p**********.com48F40922843
256wrigle***********.com48F41942742
257hitch********.com48F40922643
258myr***.video48F53991338
259fi**.ri.gov48F42506635
260kcvide**********.com48F20658630
261elysi*******.com48F52602558
262thisi*********.com47F40764437
263nadu******.com47F35903737
264montoto***********.com47F40951053
265hardc*********.com47F25707033
266minnesota***************.com47F25893453
267hal*****.media47F30941859
268thinkm**********.com47F48951046
269hanapr*********.com46F37853635
270boltw********.com46F321001057
271410*****.com46F40952830
272motivi**********.com46F48971535
273lpv****.com46F301001059
274okcvide***********.com46F28943638
275g**.texas.gov46F30675143
276tonep*********.net45F28922546
277chann*******.com45F38656815
278fil*****.com45F42971040
279eagl******.com45F38941642
280thejoyco*************.com44F30972735
281truth*********.com44F40981040
282filmi*********.com44F25753847
283righta*********.com44F40901047
284creat********.com44F37921047
285park******.nyc44F30971647
286wear******.com44F35893428
287vent*****.com44F251002245
288outins***********.com44F301002335
289videoar************.com44F40931837
290vota*******.com44F30971051
291earlyl*********.com43F25953035
292maryland**************.com42F20625442
293pio****.productions42F35773925
294mcelr*******.com42F20992936
295indigoscr**************.com42F40722536
296fairmou************.com42F20973730
297lumina**********.com41F23804430
298cedar*******.com40F30981035
299reed*****.tv40F38901033
300clumc*******.com40F20901845
301fmes******.com39F30931037
302starda**********.com39F20557910
303gravityme**************.com37F20701059
304lumina***********.com37F15891643
305humans*********.com37F2046825
306dgw*****.com37F23822530
307voyag*******.com36F20921037
308futuri*********.com36F301001018
309la***.com35F25751040
310ny***.com35F25751040
311retro*********.com35F25851822
312mathews***********.com32F18921022
313nick*******.com31F33651023

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

313 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Film / Production Website Score?

The average film / production website scores 57/100. Get a free audit to see where you stand and how to improve your AI search readiness.

Get Your Free Audit
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Production Companies Tell Stories on Screen. Their Websites Have No Story to Tell. | AISO Studio