General Contractors Build Everything. Their Websites Build Nothing for Search.

Construction · 244 sites audited · March 22, 2026

54

AISO Score

37

AEO

88

SEO

55

Readability

47

Engagement

The State of General Contractor Websites

A commercial property owner asks an AI tool: "Best general contractors for retail build-outs in Phoenix." Your firm does this work constantly. But your website says "General Contracting Services" and lists a phone number. Across 244 general contractor sites, the average AISO score is 54/100. SEO averages 88. AEO hits 37.

Engagement scores 47 and readability sits at 55. A total of 32% score below 50. General contractors manage complex projects with precision. Their websites rarely reflect that capability.

Schema markup is absent from 36% of general contractor sites. Without it, AI cannot identify your project types, service area, or capacity.

Why This Matters for General Contractor

General contracting is defined as the management and execution of construction projects, including coordinating subcontractors, obtaining permits, and delivering completed work on schedule and budget. GCs win work based on reputation and capability. Websites must communicate both.

Property owners, developers, and architects use AI tools during the bidding process. AI evaluates contractor websites for project experience, licensing, bonding capacity, and service focus. Firms that document this information on their site get shortlisted.

Bonding capacity refers to the maximum dollar value of projects a contractor is authorized to guarantee through surety bonds. This is a key qualification that AI engines look for when evaluating contractors for large projects.

General contractors who document project experience, bonding capacity, and safety records online will earn AI-driven shortlisting.

Key Findings

32%

Score Below 50

36%

No Schema Markup

25%

No Open Graph Tags

37/100

Avg AI Engine Score

Key Takeaways

Common Mistakes in General Contractor Websites

  1. Thin project portfolio — Each project needs scope, value range, timeline, client type, and completion status.
  2. No licensing page — State license numbers, bonding capacity, and insurance coverage should be prominently displayed.
  3. One page for all services — New construction, tenant improvements, and renovations need separate detailed pages.
  4. Missing safety data — EMR rating, safety certifications, and incident rates matter to commercial clients.
  5. No preconstruction content — Clients want to know about estimating, value engineering, and project planning services.

How to Improve Your General Contractor Website

  1. Document every project with full details. Include project type, scope, value range, timeline, client sector, and completion date.
  2. Add HomeAndConstructionBusiness schema. Include license numbers, bonding capacity, service area, and project types.
  3. Create dedicated pages for each service. Ground-up construction, tenant improvements, renovations, and design-build each need their own page.
  4. Build a qualifications page. Show licenses, bonding, insurance, safety record, and certifications in one place.
  5. Write FAQ sections for each client type. Property owners, developers, and architects all have different questions about your process.

Dimension Breakdown

AI Engine (AEO) (30%)
37
SEO (20%)
88
Readability (25%)
55
Engagement (25%)
47

Score Distribution

AISO Score Ranges

0-9
0
10-19
0
20-29
0
30-39
20
40-49
58
50-59
85
60-69
69
70-79
12
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
12 (5%)
C
69 (28%)
D
85 (35%)
F
78 (32%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website performance across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of formatting website content so AI tools can evaluate and recommend your contracting firm.

Why do general contractors need website optimization?

Property owners and developers use AI during contractor selection. Firms with documented project experience, qualifications, and service data get shortlisted.

What schema should general contractors use?

Use HomeAndConstructionBusiness schema with license, bonding, and service area. Add portfolio entries with project type and value range.

How do AI engines evaluate contractors?

AI reads project portfolios, qualification data, service descriptions, and safety records. Thin websites with only a phone number get overlooked.

Should contractors show bonding capacity on their website?

Yes. Bonding capacity is a key qualification for commercial work. Stating it publicly helps AI and prospects evaluate your firm's capability.

What accessibility issues affect contractor websites?

Project photo galleries without alt text, bid request forms without labels, and PDF-only safety documents.

How often should contractor websites be updated?

Add completed projects quarterly. Update licenses and insurance annually. Keep safety data current after each reporting period.

All 244 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#DomainAISOGradeAEOSEORead.Eng.
1contracto***************.com79B781008064
2ore***.gov75B72856581
3fairfa***********.com74B71927859
4topgenera**************.com73B60978259
5swe****.com72B541008459
612***.com72B48969162
7pjh-co**********.com71B42997878
8rock******.com71B721006057
9sure*******.com70B641005469
10litchfi***********.com70B42987971
11graha*********.com70B58958353
12crossroa*************.com70B52978851
13jmgener*************.com69C53957958
14mo-re*********.com69C52958751
15bellacont***************.com69C451008459
16nexti********.com68C521005972
17general***********.org68C64997046
18greatco************.com68C40958858
19kevandso**************.com67C40989251
20remodel************.com67C48937857
21mort*****.com67C481007260
22californ**************.net66C40998057
23gfe****.com66C401008849
24flcon********.com66C401008253
25homewo*********.com66C421008349
26creativec**************.net66C30898769
27scullc***********.com66C561007147
28redeem**********.com66C451006564
29l**.wa.gov66C50657674
30dwgener*************.com65C40958351
31ag***.org65C38927663
32koehn*********.com65C551005857
33njgc*****.com65C42998744
34conniff************.net65C46808159
35mapl*******.com65C38929149
36northwe*************.com65C56996350
37jvasque*************.com65C30928465
38gail-c***********.com65C40988748
39cowester*************.com65C56926555
40wil*****.com64C48996257
41bryanc***********.com64C42997947
42cillesse*************.com64C48908840
43gobr*****.com64C61954957
44hotchki***********.com64C601004262
45delawareco******************.com63C30948653
46smartgene**************.com63C47946653
47diversifi**************.com63C40987351
48ms***.us63C36927362
49ag***.org63C43859143
50apollogen***************.com63C301008154
51dubli*********.com63C40977255
52gbcco*******.com63C401007648
53texas*******.com63C48779043
54novacon************.com63C48994569
55dcarc*******.org63C71975040
56daw***.com62C58975645
57fort*******.gov62C48777354
58mattsomm**************.com62C40967945
59kans*******.mccowngordon.com62C58996337
60kalbco**********.com62C401006455
61mccarthy**************.com62C33938450
62trustedge***************.com62C40987647
63garciac*************.com62C35849047
64ag***.performancepublishing.net62C50858140
65russ******.com61C40946950
66sharpc***********.com61C52906543
67scott*******.com61C40997345
68weisz*******.net61C40977543
69buckeyeco**************.com61C35858151
70mjgener************.com61C40977542
71wrightc***********.com61C42977343
72bus*****.cawv.org61C25789258
73dd***.com61C48986147
74pc***.com61C401006552
75meri******.com60C40928335
76arc***.com60C381006452
77francisge****************.com60C40908830
78owing*********.com60C36908046
79ac-****.com60C30997747
80exa*****.org60C70993345
81northsumm**************.com60C33967054
82centralio****************.org59D40857645
83palacio************.com59D38998330
84aic***.com59D42956642
85carolinac***************.com59D30957350
86prob*******.com59D20907959
87allied**********.com59D23978940
88com*****.alaska.gov58D56804257
89jr***.com58D68902355
90ncl***.org58D40856552
91greenst*************.com58D40957631
92gco***.com57D30837549
93generalco****************.com57D42894264
94cai-i*******.org57D30808940
95coast*********.com57D38926740
96eco***.construction57D38955652
97northpo***********.com57D30996153
98oasisco*************.org57D35807645
99matickc***********.com57D40975747
100d**.nebraska.gov57D28777557
101rtgenera*************.com57D37858730
102flb***.com57D53954740
103amcco*********.com57D421006137
104cmw****.com57D301006547
105al***.org56D48705953
106casta*********.com56D201007840
107basic-c***********.com56D30946350
108crossgene**************.com56D43846937
109createc*************.com56D301004957
110westv********.com56D25956749
111attorn*********.gov56D55736140
112elite*******.com56D30997335
113peskac***********.com56D401004453
114lisico**********.com56D40727643
115shaw*******.com56D30927937
116abc-*******.org55D28807153
117davisc***********.com55D47875737
118do**.idaho.gov55D38834562
119mem****.agcky.org55D35757740
120fentonc***********.com55D301006837
121mem****.agcok.com55D28837940
122mem****.buildso.org55D25808047
123my***.com55D37817735
124ah***.com55D20927348
125agc***.org54D201007436
126dewsonc***********.com54D40756938
127nw**.net54D30974457
128buil*******.com54D30996240
129shrevela**************.com54D48855337
130abacu*********.com54D30927235
131har*****.com54D40994542
132rim****.us54D25909322
133pacifi**********.com54D27944859
134geosta**********.com53D431510047
135mycont**********.com53D52903247
136pc***.com53D40857025
137contrac*************.net53D30955347
138tn***.org53D25608549
139huffman***********.com53D20936547
140greyston*************.com52D38953058
141fl**.com52D43159647
142mai*****.com52D40854448
143sampson*************.com52D35757530
144general************.com52D25915847
145nort*******.net52D25836645
146wsconstru***************.com52D40923849
147rcs*****.com52D401003942
148ass***.businessalabama.com51D43159447
149mattco**********.com51D201005840
150constru***********.com51D35607637
151ls***.gov51D40816130
152agcm*******.org51D28943955
153pri****.com51D40923747
154nvcontr***********.com51D48952250
155col*****.gov51D40922557
156barron**********.com51D28924750
157bbcb*******.com51D20945252
158hartfordb**************.com50D30954643
159m**.gov50D20735957
160rog*****.com50D23767338
161davisco************.org50D40974331
162jmth******.com50D38971067
163okl*****.gov50D42762463
164jenson***********.com50D51991546
165econt*******.com50D40843847
166gen****.com50D20628147
167por***.ct.gov49F15737940
168rowecon***********.com49F42991056
169ag***.org49F20777535
170quantumge****************.com49F35743657
171miranda************.com49F30855437
172claus*********.com49F40983437
173hug*****.com49F25847423
174vermontcon****************.com49F20955740
175pg***.com48F351001059
176theb*******.com48F38921757
177tide******.com48F30942358
178touchstone*****************.com48F15738730
179scho******.com48F251003548
180community**************.com48F30784946
181c**.ri.gov48F23734955
182hoganc***********.com48F30726040
183wvcl*****.wv.gov48F18766345
184ag***.org47F20855640
185spec******.com47F50773926
186jdcl*****.com47F30854340
187hilwe*********.com46F30991059
188migener*************.com46F25903347
189c**.ohio.gov46F33882747
190krausr*********.com46F20923947
191azco*******.com45F30981253
192az***.org45F20973347
193web*****.chicago.gov45F35626027
194grandc**********.net45F20854742
195m**.gov45F48831737
196diver********.com45F30489510
197sent*****.com45F30972147
198kee*****.com44F30953330
199pro****.com44F281001052
200ww**.myfloridalicense.com44F40831053
201struc********.com44F20883645
202p**.procore.com44F28991052
203dl**.dc.gov44F38971340
204drakec***********.net43F30932337
205mem****.agcfla.com43F25733647
206neighbor*************.com43F40951038
207built*******.com43F50901031
208hpcu******.com43F25851658
209sdvcon*********.com43F25972737
210bus*****.uvhba.com43F25712956
211sit*****.com43F52951024
212cs**.ca.gov42F27654638
213contrac***********.delaware.gov42F33437025
214cre***.com42F30803335
215w**.nevadabuilders.org42F25901847
216agc-******.org42F30951047
217agc***.org41F23801063
218be***.org41F28702647
219homeb*********.com41F35601062
220dani*****.com41F20952045
221wy-cons*************.com41F33703730
222ms***.com40F35602742
223mem****.agc-utah.org40F28881047
224grandc*********.net40F23811057
225arls******.lslbc.louisiana.gov39F15686122
226nvcon********.org39F15832051
227scherre*************.com39F25971038
228w**.agcwi.org39F27831047
229mu**.org38F35601053
230bus*****.gcahawaii.org37F28801040
231w**.idahoagc.org37F28791041
232w**.marylandbuilders.org37F33691045
233legacyc************.com37F20821938
234sci***.net37F20821047
235ks***.kansas.gov36F28681440
236deslande*************.com35F35821022
237mari******.com35F15791147
238clarkc**********.net33F25651337
239c**.pittsburgareachamber.com33F23681040
240l**.sc.gov33F25601042
241mov***.brla.gov32F15771038
242king******.com32F15801037
243la**.org31F15651044
244bultedgen***************.com30F15891022

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

244 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR General Contractor Website Score?

The average general contractor website scores 54/100. Get a free audit to see where you stand and how to improve your AI search readiness.

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General Contractors Build Everything. Their Websites Build Nothing for Search. | AISO Studio