Hair Stylists Create Perfect Looks. Their Websites Are Overdue for a Makeover.

Beauty & Salon · 387 sites audited · March 22, 2026

59

AISO Score

38

AEO

87

SEO

77

Readability

43

Engagement

The State of Hair Salon Websites

Someone new to town asks Google AI: "Best hair salons near me that specialize in curly hair." Your salon has curly hair experts on staff. But your website shows a phone number, an Instagram link, and a stock photo. Across 387 hair salon sites, the average AISO score is 59/100. SEO averages 87. AEO sits at 38.

Engagement scores 43 and readability hits 77. A total of 13% fall below 50. Salons create beautiful results. Their websites should showcase that work in a way search engines can find.

Schema markup is absent from 16% of salon websites. Without LocalBusiness data and service descriptions, AI cannot recommend your salon for specific style and service queries.

Why This Matters for Hair Salon

Hair salon services is defined as professional hair cutting, coloring, styling, and treatment services provided at a licensed establishment. Salons are entirely local businesses. Online discovery determines walk-in traffic and bookings.

Clients use AI to find salons that match specific needs. AI looks for service menus, specialties, stylist profiles, and location data. Salons that provide this information get recommended. Those with only a phone number and social links do not.

Service menu optimization refers to listing every salon service on the website with descriptions, approximate pricing, and duration. This structured content helps both clients and AI understand what you offer.

Salons that list their services, specialties, and stylist profiles online will win AI-powered local searches.

Key Findings

13%

Score Below 50

16%

No Schema Markup

12%

No Open Graph Tags

38/100

Avg AI Engine Score

Key Takeaways

Common Mistakes in Hair Salon Websites

  1. No service menu on website — Every service needs a name, description, approximate duration, and price range in HTML text.
  2. Missing stylist profiles — Each stylist's specialties, experience, and portfolio should be on the site.
  3. Instagram as the only portfolio — AI cannot read Instagram feeds. Put your best work on your own website with alt text.
  4. No specialty pages — Color services, curly hair, bridal styling, and extensions each deserve dedicated content.
  5. Hidden hours and location — Business hours and address must be on every page and in structured data.

How to Improve Your Hair Salon Website

  1. Add your full service menu in HTML text. Include service names, descriptions, durations, and price ranges.
  2. Add LocalBusiness schema with complete data. Include hours, location, services, price range, and booking link.
  3. Create stylist profile pages. Show each stylist's specialties, training, and portfolio with alt text on photos.
  4. Build specialty service pages. Balayage, curly hair, keratin treatments, and bridal styling each need their own page.
  5. Write FAQ for new clients. Answer questions about first visits, consultations, cancellation policy, and what to expect.

Dimension Breakdown

AI Engine (AEO) (30%)
38
SEO (20%)
87
Readability (25%)
77
Engagement (25%)
43

Score Distribution

AISO Score Ranges

0-9
0
10-19
0
20-29
0
30-39
12
40-49
37
50-59
126
60-69
189
70-79
23
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
23 (6%)
C
189 (49%)
D
126 (33%)
F
49 (13%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website quality across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content so AI tools can recommend your salon to people searching locally.

Why do salons need website optimization?

New clients use AI to find salons that match specific needs. Salons with service menus, stylist profiles, and location data get recommended.

What schema should hair salons use?

Use HairSalon or LocalBusiness schema with hours, services, price range, and location. Add Person schema for stylist profiles.

How do AI tools recommend salons?

AI reads service menus, stylist specialties, location data, and client reviews. Salons with only a phone number and Instagram link get overlooked.

Should salons list prices on their website?

Yes, at least starting prices. Clients compare costs before booking. Published pricing captures search traffic and builds trust.

What accessibility issues affect salon websites?

Booking widgets without keyboard access, portfolio images without alt text, and service menus displayed only as images.

How often should salon websites be updated?

Update pricing and services when they change. Add new stylist profiles immediately. Refresh portfolio photos monthly.

All 387 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#DomainAISOGradeAEOSEORead.Eng.
1the9*****.com77B66959558
2veronica*************.com75B68928956
3styledb***********.com75B51979169
4chacha**********.com74B551009652
5luxh******.com74B71838957
6parish**********.com74B61959453
7skyli*******.com73B66957859
8salo*******.com73B561008757
9eden*****.com73B52999457
10charl*********.com72B60997957
11mint*******.net72B55958957
12flaunt***********.com72B47859668
13burt*******.com72B66958846
14tangeri***********.com72B40999664
15sal*****.com72B58887769
16ctp***.com71B60998250
17newtre***********.com71B63978049
18ironr********.com71B64909242
19upsta*********.com70B48989253
20canvass*************.com70B66958638
21bes*****.com70B53997959
22axissa**********.com70B55998351
23grace********.com70B521009345
24studio***********.com69C48997862
25salo******.com69C40889662
26vibesal************.com69C58958249
27amac******.com69C481009146
28oo***.salon69C40949062
29fusio********.com69C40948667
30vanesse************.com69C52878163
31truha*******.co68C42927574
32mtcha********.com68C301009262
33thecur***********.com68C401009746
34parlou***********.com68C40978461
35sant*******.com68C48939248
36thehai*********.com68C30999661
37cassa*********.com68C60958439
38palom*******.com68C48999344
39ellaros*************.com68C52958746
40sun***.salon68C38958468
41ria*****.salon68C30989562
42maggiesa*************.com67C38978657
43salo*****.com67C48959241
44salon*********.com67C401008853
45planet***********.com67C581007740
46mplsbe**********.com67C52919439
47thecli***********.com67C52928348
48rever********.com67C40979449
49iheart**********.com67C48958747
50lovean**********.com67C38929357
51bebe******.com67C40989152
52haira*********.com67C30998864
53headquar**************.com67C40939156
54kuttin-************.com66C38989051
55blon*****.com66C58927349
56alche*********.com66C42859353
57theor*******.com66C52809543
58glow******.net66C43889547
59deweesed*************.com66C33909558
60audra********.com66C32929061
61olive*******.com66C40899153
62paisle**********.com66C40949150
63salon********.com66C58986353
64sonder*********.com66C42949544
65tang*****.com66C40949346
66ba***.com66C35879062
67all***.com66C50908446
68palm*******.com66C71995051
69hairsu***********.com66C40979245
70mitch*********.com66C38988751
71studi*******.com66C40919250
72christ*********.com66C42908855
73blonde**********.com66C48979040
74freshh***********.com66C401009145
75hives********.com66C48829646
76studiob************.com66C30959062
77enchant***********.net66C40989542
78beyon********.com66C48927855
79theha*********.com65C60709635
80boo***.com65C53899430
81oak-*****.com65C58896851
82graebe***********.com65C42898750
83witch*********.com65C35809855
84mybel*******.com65C401009140
85shine*******.com65C50947946
86salonp**********.com65C40809255
87h2osalon*************.com65C33909159
88del*****.com65C48778455
89hair******.salon65C37999146
90sisu*******.com65C30959157
91class********.net65C40958750
92jadel********.com65C301009448
93toph*******.com65C40958254
94luxe******.media65C48899141
95studi*********.com65C40988647
96kymich*********.com65C35858564
97lavis********.com65C48868845
98eleme*******.com65C45927657
99land*******.com65C42958847
100halo******.com64C40839251
101blan******.com64C38998843
102hawai*********.com64C32959248
103studi********.com64C47898840
104thestyle*************.com64C30859159
105lookfam************.com64C30989547
106mn***.com64C30988754
107ju**.com64C48808054
108coale********.com64C58908135
109trio******.com64C30958658
110tijer********.com64C301009246
111tribeca*************.com64C37809057
112avanth*********.com64C42948052
113gomj*******.com64C40849545
114rinsel**********.com64C40858853
115metrop***********.com64C52709047
116salo******.com64C30838964
117beautifu*************.com64C301008752
118rosewo*********.com64C30957964
119salon*******.com64C40997553
120parl*****.com64C47997940
121southernr**************.com63C40828752
122changes************.com63C351009140
123theb******.com63C38878850
124thesa********.com63C38809348
125maryassp*************.com63C55758146
126stud*****.com63C48708555
127theexperi**************.com63C30999345
128rhona*******.com63C40908347
129canvast***********.com63C38928152
130mure*****.com63C30948357
131sky*****.com63C40929237
132palmett***********.com63C30958258
133signat***********.com63C30908857
134hair******.com63C42978342
135roy*****.com63C32848857
136stud*******.com63C38979137
137salon********.com63C40997947
138artist**********.com63C38998740
139humble*********.com62C38928443
140thecol***********.com62C48927048
141bloomh***********.com62C40829541
142tease*******.com62C40709350
143prives***********.com62C46996052
144balan********.com62C40978635
145hollywood***************.com62C40897851
146neatb********.com62C30928456
147mane******.com62C35988641
148ericke*********.com62C38909141
149cole******.com62C48708747
150salo******.com62C40838352
151thewar***********.com62C40948342
152fri*****.com62C301009340
153thes*******.net62C40929533
154thefi********.com62C48729143
155novaha***********.com62C30978153
156blon******.com62C40779344
157magnoli************.com61C38947547
158bleac*********.com61C30998049
159gran*******.com61C40987148
160beauti***********.com61C48778541
161jcp*****.com61C30907364
162groo******.com61C40998037
163bel*****.com61C38879040
164headcas***********.com61C56656559
165bombsh**********.com61C40958237
166glos******.com61C40659153
167regio*********.com61C30909342
168inspi*********.com61C42898438
169studi*********.com61C40809535
170broad*********.com61C28939640
171desert***********.com61C40928242
172eliteh*********.com61C38828450
173chakr*********.com61C40658953
174bombsh**********.com61C38957648
175willow**********.com61C32988740
176vintag***********.us61C40858938
177firstim************.com61C40928043
178salon*******.com61C30958943
179heathha*************.com61C38909136
180bloom*******.rocks61C28978945
181houseof*************.com61C40956259
182aspen*********.com61C35659455
183blooms**********.com61C351009033
184mypro*********.com61C40807755
185nextlev*************.com61C35829045
186stud*****.com61C38999127
187cava*****.com61C35758555
188tri***.com61C40658953
18912k*****.net60C35809537
190millh*********.com60C40977835
191vivid*******.com60C40709242
192alohab***********.com60C201007559
193honeybe***********.com60C56707740
194akar*******.com60C48728538
195salo*****.net60C30778955
196tortoi***********.com60C33848547
197thestra*************.com60C47819226
198evolv********.com60C40808741
199bloom********.com60C35808547
200reve*****.com60C38948930
2013l**.setmore.com60C50886249
202salo******.com60C28979433
203cultur***********.com60C30958739
204evolves************.com60C40928037
205meraki***********.com60C30989037
206trends*********.com60C30948642
207fruit********.com60C40957441
208root******.com60C30999628
209studio**********.com60C38659447
210thelof**********.net60C35759642
211illumin*************.com60C40988330
212thecol***********.com60C40777753
213swoon********.com59D38798541
214fusio********.com59D38976745
215thefoxb***********.com59D40658945
216nvsalo***********.com59D256310055
217sal***.net59D28958541
218thehai***********.com59D28899241
219hair*******.com59D40937837
220thir******.com59D30888447
221thehai**********.com59D40907936
222salon*********.com59D35848542
223reflec**********.com59D40828241
224havens***********.com59D38927442
225haira*********.com59D30858942
226citri*********.com59D40898035
227bismarc*************.com59D38906554
228thest*********.biz59D30908245
229maddi********.com59D40858238
230oxan******.com59D381007042
231stud*******.com59D30789245
232bang*****.com59D43707950
233salon*********.co58D40658645
234aloha********.com58D40978424
235salon*********.com58D40689139
236dll****.com58D38928330
237lumi*******.com58D61657830
238hyggeh*********.me58D28949530
239commu********.com58D40995452
240torob*********.com58D40978325
241bohoh*******.com58D40928029
242tanger***********.com58D38728345
243evoq*****.com58D40936742
244beautys*************.com58D38808440
245sunflow*************.com58D30958832
246bell******.com58D35829432
247salon*******.com58D35828937
248doord*******.com58D25849737
249dream********.com57D47807137
250matthew***********.com57D301006941
251vanm******.com57D40837837
252everyp*********.com57D36977433
253manest***********.com57D40878128
254sloane**********.com57D25749049
255chuckke***********.com57D401006237
256glossa***********.com57D40859218
257waterc*********.com57D40727945
258shear*******.com57D55905535
259mints*********.com57D35679042
260morganc*************.com57D40907236
261weareth***********.com57D30729343
262honeyhai*************.com57D301007637
263rootdh*********.com57D40558747
264artis********.com56D35826748
265bloomsa***********.com56D25908637
266honey********.com56D30727952
267wisph********.com56D20997742
268dolcev*********.com56D30994069
269refin*******.com56D40935348
270sw**.salon56D40955742
271pari*******.com56D40836942
272hairl*******.com56D40779023
273bellagios**************.com56D30877741
274mera******.com56D38928025
275cultur*********.com56D40708337
276ashleych**************.com56D15938349
277cloud9s*************.com56D38729031
278moss-hair-****************.com56D25909230
279colo******.com56D40944851
280silvera***********.com56D35808435
281hair*******.com56D38687053
282thevau*********.com56D40808923
283vag***.com56D30728745
284fre***.com56D36956640
285hai*****.com55D35908025
286steve*********.com55D30977630
287beehiv*********.com55D40758230
288thera********.com55D30836947
289mwhai*********.com55D35799025
290parlo********.com55D38608243
291blushs*********.com55D28937142
292exo*****.com55D30957930
293lalal********.com55D30687950
294treehous*************.com55D28877938
295colest**********.com55D30997628
296harl*******.net54D40917618
297luxea*******.com54D35707937
298honeyco***********.com54D40678528
299rebe*****.org54D30925552
300inspiredb**************.com54D35678042
301luxel********.com54D38837430
302thehair***********.com54D40935737
303bellami***********.com54D35608242
304102sa********.com54D43726938
305casa*****.com54D30758040
306studi*******.com54D28877537
307sante*******.com54D35747837
308breon*********.com54D30787940
309maneatt************.com53D25927928
310stud******.com53D38905737
311thecut**********.com53D25956737
312bangb*******.com53D40708918
313thegla***********.com53D28788729
314salon*********.net53D35727143
315waves*********.com53D256610030
316mhair*******.com53D25848033
317dry*****.life53D35837826
318meye******.com53D35897127
319casta********.com53D30828626
320beautys***********.com53D25879023
321glitte**********.com53D401004735
322thehairdis****************.com53D35678830
323runwa*********.com52D38975530
324gord*******.com52D40924048
325salon*******.com52D40953253
326pari******.com52D25848822
327laurad*********.com52D25748435
328local*********.com52D35775847
329hous*******.rocks51D25729027
330hair******.com51D25748630
331misfi*******.com51D28656652
332pag***.com51D23687746
333belavi**********.com51D28709122
334noggins************.com51D15939516
335deser*********.com51D48607723
336walk*****.com51D25855947
337tantru**********.com50D47703452
338havens***********.com50D25709223
339musesa*********.com49F301002950
340avanti***********.com49F25904647
341salona***********.com49F35607037
342mane*****.salon49F28836630
343magich*********.com48F25459136
344salt******.com48F40863045
345salo******.com47F40656323
346209*****.com47F30954433
347roxysh*********.com46F25904735
348haus*****.com46F53921038
349theurbanre*****************.com46F48663439
350aniu******.com46F28775733
351eden*******.com46F30855127
352salon*********.com45F28923833
353bobs*****.com45F301002934
354urbanro*************.com45F30874630
355smoa******.com45F15876330
356theevo***********.com45F33258930
357hairby*********.com45F25727222
358honey*********.com44F2562925
359texture***********.com44F30851061
360greyan**********.com44F40971535
361jsa***.com44F5808817
362vibe*******.online43F40753230
363ginge*********.com43F10826827
364bluesh*********.com43F25892844
365salo*******.com43F25853142
366lor*****.com42F38803228
367signa*********.com42F15806423
368bedaz*********.hair42F30931442
369illumes***********.com42F30793235
370havens*********.com41F25942137
371faitha*********.com41F25794922
372loo*****.com41F25874322
373va**.studio41F25941842
374origi*******.com40F33871039
375hair*******.net40F25951044
376julia********.com39F30951035
377mychamel*************.com39F25891044
378thecapita***************.com38F35651047
379cth***.com38F30991026
380chame*******.com38F25901039
381bon****.com38F28951628
382salon*******.com38F42851023
383thewas***********.net36F25722530
384stud*******.com35F25454530
385lusci********.com34F25891026
386haba*****.com30F15671037
387jonric**********.com30F20781022

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

387 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Hair Salon Website Score?

The average hair salon website scores 59/100. Get a free audit to see where you stand and how to improve your AI search readiness.

Get Your Free Audit
← Back to all industry reports
Hair Stylists Create Perfect Looks. Their Websites Are Overdue for a Makeover. | AISO Studio