What is an AISO score?

An AISO score is defined as a 0-to-100 website rating combining SEO, readability, engagement, AEO, and accessibility into one metric.

AEO refers to Answer Engine Optimization, the practice of making web content findable by AI search assistants and home-buying tools.

Why do home builders need website optimization?

Buyers research builders online for months. AI tools help them compare by price, location, and features. Builders with structured data get shortlisted.

What schema should home builders use?

Use RealEstateListing schema for floor plans with price and features. Add LocalBusiness schema for the company and FAQPage schema for buyer questions.

How do AI engines compare home builders?

AI reads price ranges, floor plan details, community locations, and buyer FAQ content. Builders who hide this information get overlooked.

Should home builders show pricing on their website?

Yes. At minimum, starting prices for each plan help buyers self-qualify and help AI match your homes to budget-based searches.

What accessibility issues affect builder websites?

PDF-only floor plans, interactive design tools without keyboard support, and virtual tours that cannot be navigated by screen readers.

How often should home builder websites be updated?

Update pricing and availability monthly. Add new community pages when developments launch. Refresh floor plan content with each design update.

Home Builders Create Dream Houses. Their Websites Are Fixer-Uppers.

All 416 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	tradem*********.com	77	B	55	100	91	69
2	mycan*******.com	76	B	70	99	94	47
3	highlan************.com	76	B	67	98	88	57
4	oldwo********.com	75	B	71	100	89	47
5	gmi***.com	75	B	66	97	87	55
6	trini********.com	74	B	58	99	88	59
7	trawi*******.com	74	B	52	100	93	59
8	kalli********.com	74	B	55	95	80	74
9	distin***********.com	74	B	68	98	87	49
10	sk2cu*********.com	74	B	53	95	92	64
11	turner***********.com	74	B	52	99	92	64
12	ariv******.com	74	B	55	99	89	62
13	jhal******.com	74	B	52	95	86	73
14	bluehen************.com	73	B	52	99	90	59
15	pathwa**********.com	73	B	52	100	94	57
16	discov***********.net	73	B	54	100	80	67
17	buildw**********.com	73	B	64	97	81	55
18	heartl***********.com	73	B	52	99	90	59
19	true*****.com	73	B	52	100	89	62
20	fairwa**********.com	72	B	45	100	93	59
21	elkridg************.com	72	B	54	100	86	59
22	manue*********.com	72	B	50	99	85	64
23	built*******.com	72	B	60	98	91	47
24	liveoak************.com	72	B	52	95	78	71
25	built*******.com	72	B	60	99	82	56
26	abra*******.com	72	B	38	99	95	69
27	welbi*******.net	72	B	55	100	89	53
28	realit*********.com	72	B	45	100	93	59
29	fult*******.com	71	B	48	94	87	64
30	foxhil*********.com	71	B	50	99	77	67
31	harden***********.com	71	B	40	97	91	66
32	oxlan*********.com	71	B	60	95	78	56
33	merlincus***************.com	71	B	58	99	80	56
34	artis*********.com	71	B	55	99	85	53
35	oter******.com	71	B	47	95	88	63
36	o**.ubuildit.com	71	B	50	100	81	64
37	costah***********.com	71	B	54	100	89	52
38	fcb***.com	71	B	48	100	93	54
39	home*******.com	70	B	42	99	88	62
40	mycove*********.com	70	B	30	100	85	78
41	legac********.com	70	B	48	98	78	67
42	graha*********.com	70	B	58	95	83	53
43	he-*****.com	70	B	42	100	90	59
44	mcbeec**********.com	70	B	48	97	91	53
45	greens**********.net	70	B	48	100	92	51
46	dingman***********.com	70	B	48	95	89	57
47	citi*******.com	70	B	60	99	78	52
48	shadd*********.com	70	B	55	100	93	42
49	willo*******.com	70	B	52	97	95	45
50	morgan***********.com	69	C	48	95	90	51
51	gog*****.com	69	C	52	97	75	59
52	deput*********.com	69	C	60	99	83	42
53	laure*******.com	69	C	52	99	81	53
54	lwh****.com	69	C	48	97	81	59
55	swlaco**********.com	69	C	60	92	84	45
56	mih****.com	69	C	52	100	76	59
57	gony*******.com	69	C	42	97	80	69
58	generat***********.com	69	C	48	100	80	57
59	richar***********.com	69	C	50	98	84	53
60	berk******.com	69	C	42	98	85	64
61	ilevelco*************.com	69	C	52	100	82	52
62	valo******.com	69	C	40	95	89	64
63	millers***********.com	69	C	42	100	86	59
64	crowc*******.com	69	C	42	95	95	54
65	limitl**********.com	68	C	48	100	76	59
66	hine*******.com	68	C	50	97	83	52
67	cuttin**********.net	68	C	54	82	82	59
68	drip*******.com	68	C	38	95	92	59
69	mcpheea************.com	68	C	50	100	82	51
70	buff*******.com	68	C	38	98	91	57
71	robert***********.com	68	C	56	95	77	50
72	thornhil*************.com	68	C	48	94	85	53
73	mcnei********.com	68	C	60	99	80	42
74	lin***.com	68	C	48	100	83	53
75	buil*****.com	68	C	64	99	48	69
76	martell************.com	68	C	38	100	87	58
77	reddoorh*************.com	68	C	42	100	85	58
78	livingsto**************.com	68	C	60	85	76	56
79	appg*******.com	68	C	52	100	79	49
80	demlang************.com	68	C	52	99	84	47
81	thehou***********.com	67	C	55	80	76	62
82	swchom*********.com	67	C	48	99	89	42
83	hallmar***********.com	67	C	52	94	91	40
84	overstr***********.com	67	C	42	82	83	69
85	majest*********.com	67	C	48	100	77	54
86	rushin*********.com	67	C	40	97	88	53
87	pric******.com	67	C	52	100	69	55
88	custo********.com	67	C	52	98	76	50
89	desti********.com	67	C	30	95	94	61
90	jeffre*********.com	67	C	55	96	76	49
91	dreamc***********.co	67	C	46	95	71	64
92	nccust**********.com	67	C	40	95	91	52
93	crescent*************.com	67	C	48	100	91	40
94	willjoh************.com	67	C	48	97	74	57
95	k-l*****.com	67	C	38	98	88	57
96	hayde*******.com	67	C	30	99	94	59
97	ebuil*********.com	67	C	40	100	78	62
98	rive******.net	67	C	48	100	81	50
99	wiscon***********.com	67	C	42	100	90	48
100	jamescr***********.com	67	C	48	91	91	48
101	regency***********.com	67	C	48	99	81	50
102	nwaho*******.com	66	C	52	100	61	59
103	homewo*********.com	66	C	42	100	83	49
104	wekn*******.com	66	C	48	100	80	48
105	waus*******.com	66	C	30	95	91	59
106	tayl*******.com	66	C	38	99	77	64
107	troye*********.com	66	C	30	97	88	62
108	castler***********.com	66	C	40	95	91	47
109	newcom***********.com	66	C	45	100	77	54
110	mybui*********.com	66	C	30	100	83	64
111	whalen***********.com	66	C	40	92	85	57
112	yankee*********.com	66	C	40	99	84	51
113	prest*********.com	66	C	50	100	77	47
114	design*********.com	66	C	52	100	81	41
115	custom**********.com	66	C	40	99	90	47
116	rockf********.com	66	C	45	100	97	32
117	ownal*******.com	66	C	48	100	63	62
118	debuty***********.com	66	C	48	100	71	54
119	jayma*******.com	66	C	38	100	83	57
120	victoryho**************.com	66	C	42	94	88	51
121	fourb*********.com	66	C	42	95	83	54
122	opa***.com	66	C	38	97	88	52
123	tbgh******.com	65	C	42	100	81	50
124	falco*******.com	65	C	42	94	84	49
125	murphys***********.com	65	C	42	87	82	57
126	beccu*********.com	65	C	48	99	85	40
127	schollc***********.net	65	C	38	99	83	51
128	hallm********.com	65	C	44	95	83	47
129	comer*******.com	65	C	48	99	73	52
130	unbri*********.com	65	C	42	97	77	53
131	hurle*********.com	65	C	50	77	90	48
132	hawtho***********.com	65	C	76	92	48	47
133	zahnb*******.com	65	C	40	95	85	50
134	ac***.ms	65	C	38	85	100	47
135	prairie************.com	65	C	40	99	81	53
136	storyh*********.com	65	C	38	97	95	40
137	gtgcusto*************.com	65	C	48	94	68	60
138	webui*******.com	65	C	40	90	87	54
139	coppe*********.com	65	C	38	95	90	47
140	tscus********.com	65	C	48	80	94	45
141	redtre*********.com	65	C	48	85	74	60
142	perrino***********.com	65	C	53	98	67	50
143	fox*****.com	65	C	48	95	85	40
144	hill*******.com	65	C	56	92	80	40
145	pridebu***********.com	65	C	43	89	94	42
146	mygran*********.com	65	C	30	90	92	59
147	donnel*********.com	65	C	40	95	86	51
148	rvisi*******.com	65	C	48	100	79	43
149	hunterc************.com	65	C	54	83	89	41
150	fields*********.com	65	C	30	100	88	57
151	skagit***********.com	65	C	35	89	90	58
152	eldo******.com	65	C	30	99	88	57
153	highpla***********.com	65	C	38	99	89	48
154	sumne********.com	64	C	52	95	82	37
155	gjga*****.com	64	C	30	99	84	55
156	thomass***********.com	64	C	30	99	79	62
157	worksh***********.com	64	C	48	100	73	47
158	uccell**********.com	64	C	43	95	83	47
159	baytobe***********.com	64	C	28	99	91	51
160	redbarn***********.com	64	C	30	100	77	64
161	kash*******.homes	64	C	50	100	72	45
162	bicki********.com	64	C	30	100	89	50
163	thebo*********.com	64	C	42	95	69	61
164	eco***.construction	64	C	40	100	79	50
165	snowde*********.com	64	C	40	85	88	52
166	crown*******.com	64	C	28	92	94	54
167	murray***********.com	64	C	52	95	79	37
168	choicec************.com	64	C	30	93	96	51
169	nhcust*********.com	64	C	30	97	79	62
170	premierde***************.com	64	C	38	95	88	46
171	thecat**********.com	64	C	38	95	79	54
172	pres******.com	64	C	30	98	76	67
173	mass******.com	64	C	38	94	86	49
174	sierr********.com	64	C	38	94	91	46
175	rvacu*********.com	64	C	38	95	88	47
176	hanl*******.com	64	C	53	80	80	47
177	desertst**************.com	63	C	38	87	82	53
178	dkscu*********.com	63	C	43	92	81	47
179	jamesdav*************.com	63	C	32	100	88	44
180	tolar*******.com	63	C	48	85	80	45
181	destincus***************.com	63	C	58	97	64	42
182	totocu*********.com	63	C	25	97	84	59
183	mem****.nihba.com	63	C	41	75	87	57
184	kit****.com	63	C	38	97	79	51
185	showt********.com	63	C	36	100	83	45
186	classich**************.com	63	C	38	95	76	56
187	lomba********.com	63	C	42	80	82	55
188	lowe-*******.com	63	C	20	99	90	57
189	streve*********.net	63	C	30	94	94	45
190	collins***********.com	63	C	52	98	62	48
191	renais***********.com	63	C	40	100	73	50
192	epic*****.com	63	C	38	99	83	45
193	built*********.com	63	C	40	87	87	46
194	concepth*************.com	63	C	40	95	80	47
195	tils*******.com	63	C	30	100	93	44
196	marsha***********.com	63	C	40	100	88	36
197	beacon*********.com	63	C	30	94	85	57
198	elevati***********.com	63	C	30	83	88	62
199	perki*********.com	63	C	40	93	92	37
200	labrad**********.com	63	C	47	95	90	30
201	thec*******.com	63	C	33	99	76	57
202	bluem*******.llc	63	C	30	94	100	40
203	gibs*******.llc	63	C	30	99	71	64
204	colony**********.com	62	C	50	93	76	37
205	modern*********.com	62	C	40	97	68	53
206	corb******.com	62	C	30	99	82	52
207	tre*****.com	62	C	20	93	91	59
208	kand******.com	62	C	40	99	91	30
209	sab*****.com	62	C	30	84	94	52
210	cardina***********.com	62	C	38	77	89	52
211	andrie*********.com	62	C	30	85	87	57
212	apbu******.com	62	C	40	99	74	47
213	havenhom*************.com	62	C	48	90	77	41
214	curt*****.com	62	C	30	90	84	56
215	summit4*************.com	62	C	40	98	65	56
216	allia********.com	62	C	30	99	87	46
217	brand*********.com	62	C	50	99	69	40
218	payn*******.com	62	C	30	99	82	52
219	homesb**********.com	62	C	25	84	86	64
220	stonecr***********.net	62	C	30	95	82	52
221	trueb********.com	62	C	30	99	87	47
222	buildon***********.com	62	C	38	96	79	48
223	steinme***********.com	62	C	30	95	82	54
224	cast*******.com	62	C	30	93	85	51
225	patterson****************.com	62	C	28	85	85	62
226	rootsb*********.com	62	C	48	85	80	42
227	buc***.com	62	C	38	94	90	37
228	affini**********.com	62	C	30	100	80	50
229	tricr********.com	62	C	38	100	81	43
230	sweethomesa******************.com	61	C	40	91	81	43
231	highco**********.com	61	C	38	94	86	37
232	castle*********.us	61	C	30	92	84	50
233	sterlin***********.com	61	C	30	99	66	64
234	jnjcu*********.com	61	C	44	100	71	40
235	roccac**********.com	61	C	46	87	96	23
236	groundb***********.com	61	C	30	98	73	56
237	lamb*******.com	61	C	38	95	84	40
238	wise******.com	61	C	40	85	91	37
239	anders*********.com	61	C	40	98	88	31
240	sierra**********.com	61	C	40	73	80	57
241	mitche**********.com	61	C	54	90	51	57
242	epic*******.com	61	C	25	90	82	59
243	mymich***********.com	61	C	38	100	73	47
244	cons*******.com	61	C	25	95	91	47
245	mykccu*********.com	61	C	35	99	79	45
246	rbc*****.com	61	C	38	95	80	43
247	hchcu*********.com	61	C	38	95	93	30
248	mtnv*******.com	61	C	43	63	81	61
249	retherfo*************.com	60	C	48	99	60	43
250	boxwe*******.com	60	C	40	99	67	46
251	interio************.com	60	C	48	98	58	46
252	suppl*********.com	60	C	40	100	59	53
253	jrlaza**********.com	60	C	30	89	89	42
254	willis***********.com	60	C	35	85	79	50
255	blr****.com	60	C	25	90	86	52
256	keyston***********.com	60	C	20	99	77	59
257	walshbro*************.com	60	C	28	94	87	45
258	homesb**********.com	60	C	40	97	66	47
259	cambri**********.com	60	C	30	95	81	46
260	blue*****.com	60	C	47	85	65	50
261	primari*************.com	60	C	40	90	69	49
262	cargill************.com	60	C	40	99	69	45
263	zacha*********.com	60	C	35	95	73	47
264	experi*********.com	60	C	30	99	75	51
265	carre*******.com	60	C	48	94	67	42
266	robis*********.com	60	C	38	100	85	30
267	huntin***********.com	60	C	40	87	79	42
268	republi*************.com	60	C	38	95	72	45
269	hobdayc************.com	60	C	40	94	78	37
270	unshakea**************.com	60	C	38	94	81	40
271	devb*******.com	60	C	35	100	58	59
272	hultq*********.com	59	D	30	94	78	47
273	michaelqu***************.com	59	D	40	93	67	47
274	cmcus********.com	59	D	40	97	81	30
275	marn*******.com	59	D	33	89	82	42
276	idahoi**********.com	59	D	30	85	85	47
277	integr*********.com	59	D	38	84	62	62
278	kim***.com	59	D	30	95	77	47
279	strahan************.com	59	D	25	97	80	49
280	sharp*******.com	59	D	30	95	86	38
281	newgenera***************.com	59	D	32	89	83	45
282	southeast**************.net	59	D	40	80	76	47
283	scottchr*************.com	59	D	30	94	78	47
284	signat**********.com	59	D	30	99	77	43
285	christ**********.com	59	D	28	90	78	53
286	cmr*****.com	59	D	35	80	82	47
287	customho*************.com	59	D	36	93	87	31
288	dakotacus**************.com	59	D	28	100	85	38
289	londonde*************.com	59	D	25	95	82	47
290	bear*****.com	59	D	42	98	54	54
291	frconst************.net	59	D	35	82	83	45
292	south*********.com	58	D	38	75	70	55
293	hasting*************.com	58	D	35	93	86	30
294	gande*********.com	58	D	30	94	75	45
295	helle*******.com	58	D	25	80	84	53
296	jason*********.com	58	D	25	98	77	47
297	src***.com	58	D	30	100	66	49
298	pink******.com	58	D	23	82	83	54
299	metzler************.com	58	D	28	80	81	55
300	sc***.com	58	D	30	94	85	37
301	parryhom**************.com	58	D	30	99	67	48
302	rappa*******.co	58	D	30	93	69	52
303	homesb*********.com	58	D	28	94	78	45
304	stonema************.com	57	D	33	84	69	54
305	housep***********.com	57	D	28	85	79	47
306	constr***********.com	57	D	38	97	66	37
307	sherma*********.com	57	D	40	89	70	40
308	ctval********.com	57	D	42	84	47	62
309	visitne*************.com	57	D	40	77	81	36
310	denton*********.com	57	D	30	99	63	49
311	jrlbu********.com	57	D	33	84	91	32
312	mgmb*******.com	57	D	28	92	86	33
313	bigfor*********.com	57	D	41	75	81	38
314	hoyt*****.com	57	D	40	100	70	30
315	clearwa*************.com	57	D	38	78	80	39
316	bigs*******.com	57	D	38	70	92	33
317	echelo***********.com	57	D	30	85	88	37
318	pinn******.com	57	D	25	75	88	49
319	diyan*******.com	57	D	38	85	62	51
320	atnh*****.com	56	D	30	87	94	23
321	woodca*********.net	56	D	25	95	75	43
322	newjerseyr****************.com	56	D	32	95	51	58
323	harring***********.com	56	D	25	94	87	30
324	dreambui**************.com	56	D	28	100	64	46
325	ragla*******.com	56	D	35	73	87	37
326	deslande*************.com	56	D	35	89	71	39
327	ch**.com	56	D	30	68	90	44
328	rwande*********.com	56	D	23	92	67	56
329	gatew********.com	56	D	38	98	36	64
330	buildi*********.com	56	D	43	85	68	37
331	carltonc**************.com	56	D	30	97	60	50
332	alabama************.com	55	D	30	90	68	45
333	myhomes*************.com	55	D	38	94	63	37
334	build********.com	55	D	20	97	73	47
335	yountp*********.com	55	D	35	70	78	42
336	advantage**************.com	55	D	38	82	78	30
337	claycu*********.com	55	D	40	95	62	35
338	dcstr*******.com	55	D	28	94	66	44
339	hannah***********.com	55	D	38	100	71	25
340	landisc***********.com	55	D	40	100	35	57
341	byca*****.com	54	D	53	97	25	50
342	ashbu*******.com	54	D	30	93	71	35
343	schuma*********.com	54	D	38	85	64	37
344	smithbrot****************.com	54	D	25	94	72	37
345	clarka*********.com	54	D	35	74	79	37
346	thefarr************.com	54	D	20	95	72	45
347	justin**********.com	54	D	25	89	69	45
348	heimcu*********.com	54	D	40	95	44	48
349	greenh***********.com	54	D	30	98	73	30
350	dilla*******.com	54	D	20	94	64	52
351	vermontc**************.com	54	D	28	97	82	24
352	matust**********.com	54	D	25	99	51	56
353	pacifi**********.com	54	D	27	94	48	59
354	buildi**********.com	53	D	23	85	85	30
355	southla*************.com	53	D	23	70	68	59
356	monarch***********.com	53	D	30	85	65	42
357	bens******.com	53	D	48	82	37	51
358	grant********.com	53	D	25	95	67	40
359	josephd***********.com	53	D	25	85	70	42
360	tetonher*************.com	53	D	30	88	68	37
361	patters*************.com	52	D	40	85	54	38
362	jacobc**********.com	52	D	40	80	37	57
363	arh****.com	52	D	35	75	76	28
364	mauib*********.com	52	D	40	83	63	31
365	ucgh*****.com	52	D	42	100	28	50
366	bachman***********.com	52	D	40	84	47	45
367	char*******.com	52	D	30	92	58	40
368	monta*******.com	52	D	28	97	63	35
369	winsome************.com	52	D	25	100	47	52
370	meridi**********.com	52	D	32	94	64	32
371	imagecu************.com	51	D	35	60	80	35
372	scottl*********.com	51	D	25	60	90	35
373	stonebr************.com	51	D	38	84	31	60
374	sweeno*********.com	51	D	28	90	62	37
375	starw*********.com	50	D	35	100	15	64
376	dree******.com	50	D	25	84	71	33
377	malm*****.com	50	D	35	75	57	42
378	modish***********.com	50	D	40	95	37	40
379	mysup*********.com	50	D	30	94	48	42
380	highl********.com	50	D	40	92	16	63
381	ambrosec*************.com	49	F	18	76	77	37
382	americ***********.com	48	F	25	85	42	53
383	dcbu******.com	48	F	30	85	35	53
384	rimod*********.com	48	F	42	95	10	54
385	buffin***********.com	47	F	30	95	10	64
386	garri********.com	47	F	30	98	26	47
387	stockc**********.com	47	F	40	99	31	30
388	iowasto***********.com	47	F	38	99	10	55
389	bigcou*********.com	47	F	15	72	82	31
390	csmcus***********.net	47	F	38	87	15	57
391	arctic***********.com	46	F	35	84	29	47
392	fallon***********.com	46	F	28	97	28	43
393	nordicco*************.com	45	F	40	97	25	30
394	akcusto*************.net	44	F	40	94	19	35
395	arkansa************.com	44	F	15	58	84	28
396	m**.maryland.gov	44	F	38	85	10	52
397	custo********.com	44	F	20	80	27	59
398	built*******.com	43	F	15	84	51	37
399	newho********.com	43	F	20	97	12	57
400	muell*******.com	43	F	30	94	15	47
401	souther***********.com	42	F	30	93	10	47
402	sisle*********.com	42	F	40	98	10	30
403	laneb*******.com	41	F	18	74	38	45
404	djk*****.com	40	F	23	15	100	21
405	bowle*********.com	40	F	38	95	10	30
406	valueb*********.com	40	F	20	100	10	47
407	build*********.com	40	F	23	15	100	21
408	kaufma*********.com	40	F	20	100	10	46
409	aventyr************.com	40	F	20	20	100	21
410	jimmy*********.com	39	F	25	73	37	30
411	heritag************.com	39	F	20	88	29	32
412	meridia************.com	37	F	15	72	36	37
413	atlasco************.com	36	F	18	90	10	40
414	maineh*********.com	36	F	20	83	10	45
415	nebra*********.com	32	F	25	70	10	30
416	seg*****.com	31	F	13	87	10	30

Home Builders Create Dream Houses. Their Websites Are Fixer-Uppers.

The State of Home Builder / Custom Homes Websites

Why This Matters for Home Builder / Custom Homes

Key Findings

Key Takeaways

Common Mistakes in Home Builder / Custom Homes Websites

How to Improve Your Home Builder / Custom Homes Website

Dimension Breakdown

Score Distribution

AISO Score Ranges

Grade Distribution

Frequently Asked Questions