Families Search "Home Health Care Near Me" at 2 AM — Most Agencies Are Invisible Online

AISO Score

AEO

SEO

Readability

Engagement

The State of Home Health Websites

A husband learns his wife needs help at home after surgery. He searches "home health care near me" at 2 AM. The AI tool suggests three agencies. His town's most experienced agency is not one of them. We scanned 328 home health websites. The average AISO score is 55 out of 100.

SEO averages 83 — tied for the lowest in healthcare along with senior care and hospital. Readability sits at 60. AEO is 38 — slightly above the healthcare average. But 47% of home health sites lack schema markup entirely, which means search engines and AI cannot categorize them as home care providers. 26% score below 50.

Home health agencies face a timing problem. Families often search during a crisis — after a hospital discharge, a fall, or a diagnosis. They need clear answers fast. Engagement at 50 and WCAG at {avgWcag} are both average. The biggest gaps are in technical SEO and content that answers urgent family questions.

Why This Matters for Home Health

Home health decisions happen fast and under stress. A family member gets discharged from the hospital and needs skilled nursing at home within days. The agency that shows up in search — or in an AI answer — gets the call. The one with a vague website loses.

Home health care is defined as medical or supportive services delivered in a patient's home. It includes skilled nursing, physical therapy, wound care, and daily living assistance. Many families do not understand the difference between home health and home care. Websites that explain this clearly earn trust and traffic.

The 47% missing-schema rate is a major problem. Without LocalBusiness or HomeHealthCareService schema, Google cannot tell the difference between a home health agency and a blog about caregiving. AI tools face the same problem.

Agencies that fix their websites now will capture families searching during the most urgent moments. Most competitors have not started.

47% of home health websites have no schema markup — search engines cannot even identify them as care agencies.

Key Findings

26%

Score Below 50

47%

No Schema Markup

32%

No Open Graph Tags

38/100

Avg AI Engine Score

Key Takeaways

•
47% have no schema markup — nearly half of home health sites give search engines nothing to work with.
•
SEO at 83 ties for lowest in healthcare — basic technical optimization is missing at many agencies.
•
AEO at 38 is slightly above average — home health content has slightly more direct-answer formatting than other verticals.
•
26% score below 50 — more than half of home health websites underperform across all dimensions.
•
Readability at 60 needs improvement — families in crisis need simple, clear information.
•
Engagement and WCAG are average — formatting and accessibility are not strengths or weaknesses.

Common Mistakes in Home Health Websites

Not explaining what home health includes. Families do not know the difference between home health, home care, and hospice. Your site needs to define these terms clearly on the homepage.
No service area information. Home health agencies serve specific geographic areas. Without a clear service area page, you miss local searches and AI cannot recommend you for a specific city or county.
Missing insurance and Medicare details. Most home health is covered by Medicare. Families need to know this. Hiding payment information loses families who assume they cannot afford it.
Vague caregiver descriptions. "Our compassionate team" says nothing. "Licensed nurses, certified home health aides, and physical therapists" tells families exactly who will be in their home.
No emergency or urgent care content. Families often search after-hours. Content about urgent start times, 24-hour availability, and hospital-to-home transitions captures these crisis searches.

How to Improve Your Home Health Website

Add clear definitions of your services. Explain home health vs home care vs hospice on your homepage. Use 2-3 sentences per service type. This answers the most common family confusion.
Create a service area page. List every city, county, and zip code you serve. This helps with local search and gives AI tools geographic context to recommend you.
Add Medicare and insurance information. Explain that Medicare covers home health for qualifying conditions. List other insurance you accept. This removes the biggest barrier to families reaching out.
Build a FAQ for families in crisis. Cover "How fast can home health start?" "Does Medicare cover this?" "What is the difference between home health and home care?" Answer each in 3 sentences.
Add HomeAndConstructionBusiness or MedicalBusiness schema. Include your agency name, service area, services offered, and contact information. Add FAQPage schema on your FAQ page.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

107

60-69

122

70-79

80-89

90-99

Grade Distribution

0 (0%)

13 (4%)

122 (37%)

107 (33%)

86 (26%)

Frequently Asked Questions

What is a good AISO score for a home health website?

An AISO score is defined as a 0-100 composite rating of SEO, readability, engagement, AEO, and accessibility. The home health average is 46. A score above 55 puts you ahead of most competitors. Above 65 is excellent for this vertical.

What is AEO and why does it matter for home health agencies?

AEO refers to AI Engine Optimization — making website content easy for AI tools like ChatGPT and Google AI Overview to find and cite. Families ask AI for home health recommendations. The average AEO score is 16. Agencies that add FAQ content and direct answers will be cited first.

What is the difference between home health and home care?

Home health provides medical services like skilled nursing, physical therapy, and wound care in a patient's home. Home care provides non-medical support like bathing, meal prep, and companionship. Many families confuse the two. Explaining this on your website builds trust.

What schema markup should home health agencies use?

Use MedicalBusiness or LocalBusiness schema with your agency name, address, phone, and service area. Add FAQPage schema on FAQ pages. Include the types of services you provide. This helps search engines and AI categorize your site correctly.

Does Medicare cover home health care?

In most cases, yes. Medicare covers home health services when ordered by a doctor for qualifying conditions. Your website should explain this clearly. It removes the biggest barrier for families who assume they cannot afford home health.

How can home health agencies improve their websites?

Start with schema markup — 47% of sites lack it. Add clear service definitions. Create a service area page. Build a FAQ for families. These changes address the biggest gaps and can move a site from below average to the top 25%.

How do home health websites compare to other healthcare sites?

Home health averages 46, below the healthcare average of about 56. SEO at 69 ties for the lowest in healthcare. The 47% missing-schema rate is high. The opportunity for improvement is larger than most verticals.

Is website accessibility important for home health agencies?

Yes. Home health clients and their family members may have disabilities. The average WCAG score is 55. Improving alt text, contrast, and navigation makes your site usable for the families and patients you serve.

All 328 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	seve******.org	76	B	66	97	91	57
2	hah****.com	75	B	74	95	84	52
3	acti*****.com	75	B	55	100	85	68
4	homecareas*****************.com	74	B	61	92	76	73
5	medst********.org	73	B	63	95	79	62
6	perspect*************.com	73	B	56	98	91	54
7	ga***.com	72	B	63	90	81	60
8	boothe**********.com	72	B	56	98	83	59
9	comfo*********.com	72	B	52	100	76	68
10	dignit*********.com	72	B	63	95	79	57
11	edis*****.com	71	B	52	95	78	66
12	dc***.org	71	B	56	89	85	62
13	allath*********.com	70	B	40	99	90	62
14	nest*******.com	69	C	65	85	78	50
15	senior*********.org	69	C	58	97	59	71
16	d**.wisconsin.gov	69	C	42	89	85	68
17	homeca*********.com	68	C	53	87	79	59
18	colorad***********.com	68	C	60	94	63	62
19	concie***********.com	68	C	48	99	79	57
20	hhc***.net	68	C	38	95	90	62
21	athome**********.com	68	C	40	82	89	69
22	3**.org	68	C	48	100	76	57
23	hcnm******.net	68	C	38	100	79	66
24	eo***.ri.gov	68	C	65	79	71	61
25	loca*****.amedisys.com	67	C	55	100	81	42
26	mdhom*******.com	67	C	53	99	72	55
27	grisw*******.com	67	C	38	97	79	64
28	bay***.com	67	C	45	99	79	54
29	ohana*******.com	67	C	52	80	87	54
30	mymi******.org	67	C	48	100	73	57
31	elmir*******.com	67	C	52	92	90	43
32	uh***.com	67	C	48	95	74	59
33	argusho************.com	66	C	40	94	84	57
34	hartfordh***************.org	66	C	48	90	69	64
35	tc***.net	66	C	48	100	83	43
36	iowah*******.com	66	C	48	74	83	64
37	kd**.ks.gov	66	C	48	86	100	39
38	abil******.com	66	C	63	97	61	49
39	ds**.wa.gov	66	C	52	95	77	50
40	cch***.org	66	C	48	100	76	50
41	spec*******.com	65	C	30	95	86	63
42	dchs*****.com	65	C	52	97	58	60
43	compl*******.com	65	C	52	100	59	57
44	mash*******.com	65	C	40	100	84	47
45	integr***********.com	65	C	50	99	84	38
46	best******.com	65	C	54	82	67	62
47	northcountr*******************.org	65	C	46	80	77	64
48	assis*********.com	65	C	40	95	77	59
49	hcsh*******.com	65	C	40	99	81	52
50	oxford***********.com	65	C	52	97	82	38
51	aplusho************.com	65	C	48	100	74	50
52	humantou**************.com	64	C	40	97	85	47
53	imp*****.org	64	C	40	94	72	60
54	ah**.myflorida.com	64	C	46	92	76	52
55	healt*******.care	64	C	40	99	71	59
56	chhc*****.com	64	C	38	83	80	64
57	comprehen***************.com	64	C	38	94	89	45
58	asce*****.org	64	C	38	95	77	59
59	hea***.ny.gov	64	C	48	73	91	47
60	primary************.org	64	C	48	98	75	45
61	chihea*********.info	64	C	28	98	83	59
62	365hea***********.com	64	C	40	100	84	45
63	familyre**************.com	64	C	38	100	79	52
64	av***.org	64	C	52	84	70	57
65	amaz*******.com	64	C	40	97	81	51
66	lhc*****.com	63	C	47	78	80	54
67	ave****.com	63	C	38	90	88	48
68	silverli**************.com	63	C	48	72	84	53
69	advance***********.net	63	C	37	74	91	58
70	ahhc******.com	63	C	46	85	81	46
71	ma***.gov	63	C	40	88	79	53
72	choose***********.com	63	C	48	95	82	38
73	trinity************.org	63	C	40	85	67	68
74	home*******.com	63	C	30	94	88	52
75	newcent*************.com	63	C	78	82	32	59
76	hh**.org	63	C	30	93	87	55
77	outre*********.com	63	C	48	75	93	43
78	texasan************.com	63	C	30	95	84	55
79	homea********.com	63	C	40	97	75	53
80	agin*****.com	63	C	43	76	76	64
81	wellspr*************.com	62	C	35	95	82	47
82	firstli***********.com	62	C	30	98	73	62
83	milehi**********.com	62	C	30	100	81	51
84	chris*********.org	62	C	40	90	71	57
85	athome**********.com	62	C	40	95	86	38
86	weca*****.com	62	C	40	95	89	35
87	jonesc*********.gov	62	C	43	88	86	40
88	adven*******.com	62	C	48	98	65	47
89	trinityh*************.org	62	C	35	83	72	68
90	mcl****.org	62	C	48	91	62	57
91	homeca**********.com	62	C	40	95	75	47
92	citize**********.com	62	C	40	94	74	50
93	the***.com	62	C	43	85	73	54
94	urfirs***********.com	62	C	40	95	82	40
95	nevadahom****************.com	62	C	35	90	87	47
96	allian**********.com	62	C	40	95	78	47
97	fait*******.com	62	C	48	99	70	40
98	beyondf************.com	62	C	52	100	59	46
99	intermoun**************.org	62	C	48	92	67	49
100	bartle**********.org	61	C	38	95	69	55
101	qua****.healthfinder.fl.gov	61	C	42	92	71	50
102	homehel************.com	61	C	35	71	83	62
103	advanced-**************.com	61	C	35	94	85	42
104	h**.iowa.gov	61	C	48	97	56	54
105	enchant***********.com	61	C	28	100	77	52
106	cherry*********.com	61	C	30	97	79	50
107	uofmhe***********.org	61	C	52	92	74	35
108	chihea*********.com	61	C	40	95	75	43
109	brookesto****************.com	61	C	40	94	69	52
110	hom*****.life	61	C	40	90	76	48
111	ast****.com	61	C	40	95	78	41
112	ahr****.org	61	C	40	92	79	45
113	advantageh*****************.com	61	C	48	95	63	48
114	comp******.com	61	C	28	92	75	60
115	nhc****.com	61	C	35	98	95	30
116	partn*******.org	61	C	38	90	81	47
117	alliance*************.org	60	C	43	71	73	57
118	junipe*********.com	60	C	30	70	87	62
119	bayh*****.org	60	C	48	85	76	37
120	eden*******.com	60	C	20	97	74	63
121	homeca**********.net	60	C	40	83	80	45
122	kansas**********.com	60	C	30	85	76	59
123	stjos*********.org	60	C	40	73	86	47
124	car*****.org	60	C	42	94	55	59
125	sanfo********.org	60	C	30	88	82	52
126	me***.com	60	C	35	92	80	43
127	angel*******.com	60	C	30	99	79	47
128	homeca***********.com	60	C	60	95	40	50
129	careso***********.org	60	C	53	78	77	37
130	cv***.org	60	C	40	99	75	38
131	virg*******.com	60	C	43	95	57	57
132	handsatho**************.com	60	C	38	95	80	40
133	d**.wa.gov	60	C	25	92	79	57
134	prohe********.org	60	C	38	94	76	45
135	georget***********.com	60	C	40	92	82	37
136	prohe*********.com	59	D	35	66	88	54
137	hea***.alaska.gov	59	D	48	90	53	53
138	ca***.com	59	D	30	99	80	42
139	hospic*********.com	59	D	48	75	80	38
140	nightingal*****************.com	59	D	20	95	87	47
141	atten********.com	59	D	40	84	79	42
142	el***.com	59	D	38	94	57	58
143	myrtu********.org	59	D	35	82	76	53
144	l**.la.gov	59	D	20	99	93	40
145	maine*******.org	59	D	40	90	82	35
146	alternativ******************.com	59	D	30	95	76	46
147	accra********.org	59	D	37	93	72	47
148	partner***********.org	59	D	28	90	73	56
149	livings*************.org	59	D	40	95	69	42
150	ben****.org	59	D	28	94	80	47
151	patrio*********.org	59	D	25	77	84	59
152	getc*****.com	59	D	30	79	87	50
153	cdph*****.com	59	D	28	83	81	53
154	akin******.info	59	D	20	99	79	52
155	careg********.com	59	D	38	88	58	62
156	loca*****.lhcgroup.com	58	D	43	67	79	49
157	ach*****.com	58	D	48	95	46	51
158	alec*******.com	58	D	55	99	36	52
159	phoenic***********.com	58	D	40	90	82	30
160	hartfor***********.org	58	D	32	90	64	59
161	homehealt**************.com	58	D	48	60	76	52
162	comf******.com	58	D	30	68	84	59
163	souther***********.com	58	D	35	75	73	56
164	burdh*********.com	58	D	40	100	47	56
165	d**.sd.gov	58	D	37	97	51	60
166	volunt***********.com	58	D	20	95	73	57
167	nov****.com	58	D	40	100	64	38
168	hhc***.net	57	D	40	87	64	48
169	infiniti**************.com	57	D	40	84	80	32
170	eme****.com	57	D	30	94	59	59
171	affirm**********.com	57	D	30	90	79	40
172	homehea*************.com	57	D	30	94	53	62
173	adarah*********.com	57	D	40	99	52	47
174	ambe*****.com	57	D	48	60	70	52
175	moun******.org	57	D	55	73	57	47
176	allc******.com	57	D	35	84	79	40
177	ahh***.org	57	D	43	55	79	55
178	up**.com	57	D	35	90	77	38
179	kore*****.com	57	D	25	94	85	39
180	myguardia***************.com	56	D	35	97	75	30
181	amazing************.com	56	D	25	98	78	37
182	kupuna**********.com	56	D	40	93	71	30
183	heal*******.com	56	D	18	98	77	45
184	nys***.org	56	D	40	83	67	42
185	phh****.com	56	D	30	99	65	43
186	cedar*******.com	56	D	48	84	53	47
187	allwa********.com	55	D	28	84	68	50
188	careh*******.com	55	D	38	100	40	56
189	bapti********.com	55	D	40	86	65	37
190	hcl****.org	55	D	18	90	76	50
191	lo***.org	55	D	30	60	95	42
192	ba***.health	55	D	30	99	63	43
193	essen*********.org	55	D	20	83	78	50
194	o**.ohio.gov	55	D	25	91	65	52
195	fairf********.gov	55	D	36	85	50	57
196	fedelt*********.com	55	D	61	99	10	57
197	dch*****.dc.gov	55	D	30	83	76	42
198	alabama************.gov	54	D	35	75	45	67
199	interi***********.com	54	D	36	89	43	59
200	aaa***.org	54	D	40	95	42	49
201	calif********.com	54	D	25	82	79	42
202	hc**.colorado.gov	54	D	37	95	28	69
203	seiu******.org	54	D	40	72	64	47
204	allegi**********.net	54	D	28	100	58	45
205	bestc********.org	54	D	20	98	72	42
206	ptho******.com	54	D	30	78	78	40
207	st-c*****.org	54	D	46	85	52	40
208	mainei*********.com	54	D	25	82	69	52
209	vna****.org	54	D	40	72	54	56
210	enh****.com	54	D	23	95	67	45
211	chih*****.com	54	D	40	76	71	37
212	nh**.org	54	D	40	75	64	45
213	cityco**********.org	54	D	35	63	73	52
214	athom*********.com	54	D	35	82	51	57
215	angelho************.com	54	D	25	99	49	59
216	tnqu*****.com	54	D	35	60	72	52
217	lh**.org	54	D	35	55	82	46
218	virginia**************.us	54	D	35	78	72	40
219	ilho******.org	53	D	25	40	91	59
220	stel*******.org	53	D	40	83	52	46
221	norther************.org	53	D	30	90	52	52
222	paho******.org	53	D	40	83	52	47
223	vn***.org	53	D	25	73	89	35
224	cheyen**********.org	53	D	38	82	61	38
225	cmh****.org	52	D	43	65	56	48
226	mh**.maryland.gov	52	D	23	50	98	42
227	ma**.gov	52	D	33	89	34	65
228	nm**.net	52	D	52	95	27	43
229	valle*******.com	52	D	40	95	39	46
230	chistal***********.org	52	D	38	75	60	42
231	life******.com	52	D	43	85	48	41
232	d**.vermont.gov	52	D	35	75	50	55
233	evergr*********.com	52	D	48	92	36	40
234	miracle***********.com	52	D	38	78	55	45
235	cthealt***********.org	51	D	23	80	68	45
236	greatr**********.org	51	D	40	100	33	42
237	mic*****.gov	51	D	43	15	96	45
238	fr**.org	51	D	40	95	32	46
239	h**.nd.gov	51	D	43	73	33	61
240	p**.gov	51	D	35	94	32	56
241	hh**.org	51	D	27	70	62	53
242	mycar*******.com	50	D	40	95	10	66
243	cd**.ca.gov	49	F	25	73	57	51
244	sra***.org	49	F	20	93	46	50
245	hea***.state.mn.us	49	F	28	78	48	50
246	mh***.org	49	F	40	92	33	42
247	dh**.ne.gov	49	F	43	15	89	42
248	homecar***********.com	49	F	40	70	55	38
249	hcav*******.com	49	F	38	87	33	48
250	care*******.net	48	F	61	78	10	48
251	comp*****.com	48	F	42	97	10	55
252	care*******.org	48	F	61	78	10	48
253	caref*********.org	48	F	61	78	10	48
254	d**.illinois.gov	48	F	48	89	10	55
255	bga****.org	48	F	35	62	53	49
256	hea***.mo.gov	48	F	43	15	88	42
257	car*****.com	48	F	61	78	10	48
258	vm***.com	48	F	25	70	67	40
259	losange*************.net	47	F	18	87	59	38
260	i**.gov	47	F	18	70	82	30
261	ia***.org	47	F	30	85	38	44
262	advant***********.com	47	F	28	90	27	57
263	medstarf*************.com	47	F	15	67	60	55
264	adorat*********.com	46	F	20	92	44	42
265	alaska***********.com	46	F	40	75	37	40
266	cau****.com	46	F	41	83	10	60
267	ch**.ky.gov	45	F	48	76	14	47
268	a**.org	45	F	30	95	21	47
269	vander**********.com	45	F	28	92	36	35
270	cv***.org	45	F	30	75	44	40
271	wvum*******.org	45	F	25	60	59	41
272	m**.gov	44	F	30	37	95	15
273	ore***.gov	44	F	43	15	64	47
274	brow*******.org	44	F	43	15	66	47
275	hea***.usnews.com	43	F	30	93	10	53
276	cd***.colorado.gov	43	F	28	79	39	38
277	wayp******.org	43	F	20	94	25	47
278	pro*****.health.ny.gov	43	F	48	78	10	41
279	va**.com	43	F	20	100	22	47
280	p**.org	42	F	30	100	10	43
281	ohio******.com	42	F	20	82	50	28
282	arc****.org	41	F	38	80	32	23
283	careno***********.org	41	F	36	60	10	62
284	cah*****.com	40	F	38	72	10	45
285	carea*********.us	40	F	35	63	30	37
286	d**.sd.gov	40	F	20	20	97	21
287	carev*******.org	40	F	36	55	10	62
288	wyomin*********.gov	40	F	30	86	10	47
289	mb***.com	40	F	28	73	10	59
290	carew*********.org	39	F	36	53	10	62
291	dan*****.org	39	F	43	15	57	37
292	carefo***********.net	38	F	28	60	10	62
293	careco*********.org	38	F	28	60	10	62
294	care*******.org	38	F	28	58	10	62
295	carema***********.org	38	F	28	57	10	62
296	carepe**********.org	38	F	28	57	10	62
297	caret********.org	38	F	28	57	10	62
298	maximh*********.com	37	F	30	91	10	30
299	carea*******.org	37	F	28	51	10	62
300	carec*******.net	37	F	28	51	10	62
301	caref*******.org	37	F	28	51	10	62
302	carei*******.net	37	F	28	51	10	62
303	care*******.org	37	F	28	55	10	62
304	car*****.org	37	F	28	51	10	62
305	care******.org	37	F	28	51	10	62
306	caremi*********.org	37	F	28	53	10	62
307	carem*******.org	37	F	28	55	10	62
308	caren*******.org	37	F	28	55	10	62
309	dp***.mt.gov	37	F	23	60	26	48
310	care******.org	37	F	28	55	10	62
311	caren********.org	37	F	28	53	10	62
312	car*****.org	37	F	28	51	10	62
313	careo*******.net	37	F	28	55	10	62
314	caref********.org	37	F	28	51	10	62
315	carewe**********.org	37	F	28	53	10	62
316	carew********.org	37	F	28	53	10	62
317	que***.org	36	F	20	80	15	40
318	myagele************.com	36	F	25	70	10	48
319	the***.org	36	F	15	73	30	37
320	entr*****.com	36	F	20	99	10	30
321	homec*******.com	35	F	30	50	24	38
322	w**.nlrchamber.org	33	F	15	83	10	37
323	hea***.hawaii.gov	33	F	15	82	10	38
324	ksho******.org	32	F	15	75	11	37
325	forwa********.wi.gov	30	F	35	57	10	24
326	thehome***********.com	28	F	20	84	10	10
327	med*****.gov	26	F	0	50	59	5
328	pennm*******.org	13	F	20	15	10	5

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

328 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

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