Logistics Companies Move the World. Their Websites Don't Move Search Needles.

AISO Score

AEO

SEO

Readability

Engagement

The State of Logistics / Distribution Websites

A supply chain manager asks Perplexity: "Best third-party logistics providers for cold chain in the Southeast." Your company handles this daily. But your website says "logistics solutions" and nothing else. Across 235 logistics and distribution sites, the average AISO score is 55/100. SEO averages 89. AEO hits 38.

Engagement scores 49 and readability sits at 55. A total of 24% fall below 50. Logistics companies manage complex operations precisely. Their websites are the opposite of precise.

Schema markup is absent from 28% of logistics sites. Without structured service data, AI cannot match your capabilities to specific supply chain queries.

Why This Matters for Logistics / Distribution

Third-party logistics is defined as the outsourcing of supply chain and distribution operations to a specialized provider, including warehousing, transportation, and fulfillment. Clients choose 3PLs based on specific capabilities. Your website must communicate them clearly.

Supply chain professionals use AI to shortlist logistics providers by capability, geography, and industry expertise. Providers with structured service data and clear specializations get evaluated. Those with generic websites do not.

Service lane data refers to the specific geographic routes, modes of transportation, and delivery capabilities a logistics company offers. This information helps AI match providers to client requirements.

Logistics providers that detail their lanes, capabilities, and industry expertise online will win AI-driven RFP shortlists.

Key Findings

24%

Score Below 50

28%

No Schema Markup

21%

No Open Graph Tags

38/100

Avg AI Engine Score

Key Takeaways

•
Service descriptions use generic language instead of naming specific capabilities like cold chain, LTL, or last-mile.
•
Geographic coverage is vague without specific lanes, regions, or warehouse locations listed.
•
Industry expertise is unstated despite being how clients evaluate logistics partners.
•
Schema markup is missing from most logistics websites.
•
Technology capabilities are not described including TMS, WMS, and tracking systems.
•
Accessibility is neglected on sites that serve diverse workforces and client teams.

Common Mistakes in Logistics / Distribution Websites

Generic "solutions" language — Name specific services: cold chain, LTL, FTL, warehousing, fulfillment, last-mile delivery.
No geographic detail — List warehouse locations, service lanes, and regional coverage areas.
Missing industry focus pages — Food & beverage, pharmaceutical, retail, and automotive logistics need separate pages.
No technology descriptions — TMS capabilities, real-time tracking, and API integrations are competitive advantages.
No RFP-ready content — Capacity, certifications, and compliance data should be easily accessible.

How to Improve Your Logistics / Distribution Website

Create pages for each service type. Warehousing, transportation, fulfillment, and value-added services each need detailed pages.
Add Organization schema with logistics-specific data. Include service types, geographic coverage, industry focus, and fleet/warehouse details.
Build industry-specific capability pages. Food, pharmaceutical, retail, and industrial logistics each require specific content.
List warehouse locations and lanes. Show geographic coverage with specific locations and the routes you serve.
Write FAQ sections for procurement teams. Answer questions about capacity, technology, compliance, and onboarding timelines.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

104

60-69

70-79

80-89

90-99

Grade Distribution

0 (0%)

5 (2%)

70 (30%)

104 (44%)

56 (24%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website quality across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of formatting content so AI procurement tools can find and evaluate your logistics services.

Why do logistics companies need website optimization?

Supply chain professionals use AI to shortlist providers. Companies with specific service data, lane coverage, and industry expertise get evaluated.

What schema should logistics companies use?

Use Organization schema with service types and geographic coverage. Add LocalBusiness schema for each warehouse location.

How do AI engines evaluate logistics providers?

AI reads service capabilities, geographic coverage, industry focus, and technology descriptions. Generic sites get filtered out of shortlists.

Should logistics companies list warehouse locations?

Yes. Geographic coverage with specific locations helps AI match your capabilities to client distribution needs.

What accessibility issues affect logistics websites?

Quote request forms without labels, service comparison tables without headers, and PDF rate sheets without accessible formatting.

How often should logistics websites be updated?

Update service capabilities as they change. Refresh geographic coverage when adding lanes or locations. Run audits quarterly.

All 235 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	merce*******.com	74	B	58	100	74	71
2	arka*******.com	71	B	30	99	96	73
3	ntslo*******.com	71	B	56	95	80	59
4	cie***.com	71	B	86	99	51	49
5	approve***********.com	71	B	55	92	84	59
6	interwest**************.com	68	C	68	100	67	43
7	uf***.com	67	C	50	93	86	48
8	taylor*********.com	67	C	56	100	61	59
9	wyn****.com	67	C	40	93	85	60
10	magn*****.com	66	C	40	99	79	57
11	ryanl********.com	66	C	40	90	82	60
12	melton*********.com	66	C	40	91	74	68
13	lyn***.com	65	C	48	99	76	47
14	stacke**********.com	65	C	50	90	85	43
15	kingbr***********.com	65	C	47	90	79	51
16	pillow*********.com	65	C	40	100	74	58
17	cann******.net	65	C	48	94	62	64
18	kar*****.com	65	C	56	79	86	45
19	wea*****.com	65	C	40	85	90	52
20	texaslog*************.com	65	C	42	100	67	64
21	wislo*******.com	65	C	52	91	77	47
22	ave****.com	65	C	38	100	59	74
23	sekol********.com	64	C	35	82	92	57
24	timmonsl*************.com	64	C	46	93	84	43
25	beitle**********.com	64	C	48	100	65	52
26	doug******.com	64	C	48	85	82	50
27	sure*****.net	64	C	30	99	77	62
28	x**.com	64	C	53	94	69	48
29	dt**.com	64	C	40	97	66	64
30	greatpl*************.com	64	C	40	100	75	52
31	frankl***********.com	64	C	58	85	77	42
32	sta*****.net	64	C	40	95	79	51
33	lgi***.com	64	C	40	99	66	62
34	badger*********.com	64	C	65	100	29	69
35	lastmilelo****************.com	63	C	48	99	58	59
36	flor*******.com	63	C	40	99	64	61
37	dsico*******.com	63	C	48	95	69	51
38	its4l********.com	63	C	53	99	60	51
39	war****.com	63	C	40	100	71	51
40	northstar**************.com	63	C	40	94	94	35
41	circl*********.com	63	C	30	98	81	56
42	flagship**************.com	63	C	42	100	70	51
43	bellava***********.com	63	C	40	77	90	53
44	weber*********.com	62	C	42	97	64	57
45	prefer*********.com	62	C	48	94	63	52
46	keller*********.com	62	C	46	100	39	74
47	uvlo*******.com	62	C	40	100	64	57
48	be-***.com	62	C	53	95	61	47
49	sterl********.com	62	C	38	95	79	48
50	whitemou*************.com	62	C	38	97	62	62
51	advanc***********.us	62	C	30	100	78	54
52	jearl********.com	62	C	48	97	60	52
53	gplogis***********.com	62	C	48	78	73	53
54	white********.com	61	C	25	98	81	54
55	elite4*********.com	61	C	40	99	69	49
56	amlog*********.com	61	C	48	95	55	54
57	eqlo*******.us	61	C	20	97	80	61
58	murphy*********.com	61	C	63	97	46	46
59	mxlo*******.com	61	C	40	85	81	47
60	phalan**********.com	61	C	40	94	67	55
61	jklogis************.com	61	C	38	96	78	42
62	everyda*************.com	61	C	30	83	85	57
63	phoe******.com	60	C	52	100	43	53
64	directd*************.com	60	C	38	95	75	45
65	westernp*************.com	60	C	35	100	56	62
66	d**.com	60	C	48	70	81	46
67	jnrglob***********.com	60	C	33	99	90	32
68	idahos**********.com	60	C	28	88	93	41
69	deltao*********.com	60	C	30	94	65	62
70	mtmtruc*************.com	60	C	30	83	77	60
71	lalog********.com	60	C	40	79	85	45
72	highlan***********.com	60	C	40	80	89	40
73	tldlo*******.com	60	C	40	99	67	44
74	ot**.net	60	C	38	89	80	45
75	cs***.com	60	C	42	95	67	45
76	sclo*******.com	59	D	35	88	86	37
77	aitwo*******.com	59	D	30	93	58	67
78	nxtpoi***********.com	59	D	57	99	38	52
79	im**.com	59	D	35	89	70	53
80	rwilo*******.com	59	D	42	97	61	45
81	lynch*********.com	59	D	40	95	65	47
82	sflco*******.com	59	D	38	99	70	40
83	kochl********.com	59	D	20	90	76	64
84	strategic***************.com	59	D	43	88	67	45
85	corcor**********.com	59	D	40	83	78	43
86	cowto*********.com	59	D	40	95	63	47
87	lcglo*******.com	59	D	40	95	67	45
88	northwes*************.com	59	D	40	94	70	43
89	jpfil********.com	59	D	40	79	79	45
90	gallagh***********.com	59	D	38	100	73	37
91	a**.fmcsa.dot.gov	58	D	30	62	96	51
92	allie*******.com	58	D	40	95	62	47
93	shi****.com	58	D	38	98	51	57
94	cplo*******.com	58	D	40	97	55	53
95	achiev*********.com	58	D	30	99	71	47
96	porter**********.com	58	D	78	100	10	50
97	sheer*********.com	58	D	30	99	67	50
98	aloha*******.com	58	D	35	70	91	42
99	boltonl***********.com	58	D	35	72	73	58
100	rap****.us	58	D	28	95	82	40
101	jones*********.com	58	D	28	99	77	42
102	driv******.com	58	D	38	92	87	25
103	tn***.com	58	D	53	95	29	64
104	mwl****.com	58	D	30	100	65	50
105	eli*****.com	58	D	32	93	71	49
106	wareho***********.com	58	D	43	80	65	52
107	sooner*********.com	57	D	48	100	40	52
108	stardi**********.us	57	D	48	97	35	58
109	odysse**********.com	57	D	30	100	47	64
110	midwayl***********.com	57	D	38	78	76	42
111	batlo*******.com	57	D	20	75	89	53
112	bison*********.com	57	D	25	90	70	57
113	pod*****.com	57	D	48	95	49	45
114	buil******.com	57	D	51	94	38	52
115	axlel********.com	57	D	28	95	80	37
116	texasel************.com	57	D	30	72	79	57
117	wtblo*******.com	56	D	33	97	66	42
118	3pld*******.com	56	D	50	100	29	54
119	nj***.gov	56	D	58	78	29	63
120	palmer*********.com	56	D	52	99	33	51
121	noatum*********.com	56	D	40	98	52	47
122	nation***********.com	55	D	46	83	46	53
123	mountai*************.com	55	D	35	80	63	50
124	tra****.com	55	D	30	97	55	52
125	estes********.com	55	D	28	85	69	51
126	dtsl******.com	55	D	30	68	76	53
127	alt***.net	55	D	35	79	67	47
128	logi*****.mitchellsny.com	55	D	30	100	57	46
129	carolin*************.com	55	D	38	93	62	37
130	wdslo*******.com	55	D	10	95	88	42
131	cr**.org	55	D	71	99	10	47
132	derby*********.com	55	D	58	100	10	60
133	totem*******.com	55	D	38	65	65	57
134	hawaiilo**************.com	54	D	28	100	56	45
135	iowa-*********.com	54	D	25	97	70	37
136	kin*****.us	54	D	30	84	59	53
137	donova**********.com	54	D	30	95	59	45
138	eastcoa***********.com	54	D	25	60	73	64
139	sg**.net	54	D	25	89	92	24
140	dinos*********.com	54	D	40	97	38	53
141	tryhar**********.com	54	D	30	78	82	37
142	belts*********.com	54	D	48	82	47	47
143	maplelogi**************.com	54	D	43	93	41	47
144	clev*******.com	54	D	40	89	46	51
145	built*********.com	54	D	37	94	46	52
146	cam****.com	54	D	30	100	46	53
147	prime*******.com	54	D	25	85	76	40
148	tkolo*******.com	53	D	30	72	62	56
149	newken*********.ky.gov	53	D	48	70	45	55
150	landb*********.com	53	D	25	65	83	45
151	davidso***********.com	53	D	40	65	59	53
152	xpre*****.com	53	D	40	100	38	47
153	cra****.com	52	D	42	95	10	71
154	trp***.com	52	D	30	81	63	45
155	olimpw**********.com	52	D	25	89	50	55
156	bu***.com	52	D	45	95	26	52
157	creech*********.com	52	D	35	70	65	45
158	thelo********.com	52	D	38	78	56	45
159	sunlandlo****************.com	52	D	42	97	23	58
160	slacl********.com	52	D	38	94	32	55
161	gmh*****.com	52	D	20	100	67	35
162	load*****.com	52	D	30	63	79	44
163	car****.biz	51	D	28	77	62	46
164	sea*****.ai	51	D	45	99	10	62
165	otl***.biz	51	D	40	100	23	52
166	bus*****.ucdenver.edu	51	D	43	15	94	47
167	ie**.in.gov	51	D	25	67	61	60
168	tuc*****.com	51	D	40	100	24	53
169	built********.com	51	D	37	94	33	50
170	baylo*******.com	51	D	55	92	10	54
171	odwlo*******.com	51	D	38	94	31	53
172	mem****.dcchamber.org	51	D	33	89	47	47
173	buil*****.com	50	D	43	94	25	50
174	builti*********.com	50	D	51	94	15	50
175	logis********.com	50	D	40	80	55	32
176	brenthi*************.com	50	D	30	97	39	47
177	goapex*********.com	50	D	35	93	42	43
178	nt***.com	50	D	30	95	46	42
179	classi*********.com	50	D	25	94	41	55
180	logisti************.com	49	F	40	97	25	47
181	4t**.com	49	F	50	93	14	47
182	thead********.com	49	F	40	95	26	47
183	logica***********.net	49	F	45	92	31	37
184	omnil********.com	48	F	20	79	54	50
185	platinum**************.com	48	F	30	78	34	58
186	built*********.org	48	F	43	94	14	50
187	ame****.cjlogistics.com	48	F	48	82	10	58
188	ela*****.com	48	F	42	94	26	40
189	preci*********.us	48	F	30	100	22	54
190	corrig***********.com	48	F	30	100	23	53
191	depe*******.com	48	F	30	75	59	37
192	nas****.com	48	F	23	72	66	40
193	stry******.com	48	F	32	95	26	53
194	norl******.com	47	F	40	90	10	57
195	bel*****.com	47	F	15	67	63	53
196	triden**********.com	47	F	25	84	60	31
197	jittra***********.com	46	F	30	97	37	35
198	wickerp************.com	46	F	40	92	23	41
199	pts***.com	46	F	35	77	41	38
200	boise*******.com	46	F	35	73	48	35
201	gulf*****.com	46	F	48	68	36	36
202	nmpar********.com	46	F	30	99	36	32
203	penske*********.com	46	F	30	100	21	48
204	puer******.crowley.com	46	F	25	83	31	58
205	palisad***********.com	46	F	40	99	10	45
206	hilll********.com	45	F	15	58	80	35
207	myflor**********.com	45	F	25	67	65	30
208	desertpr**************.com	45	F	25	84	64	18
209	builti**********.com	45	F	25	94	25	50
210	trail********.com	45	F	46	95	10	37
211	bui****.com	44	F	33	94	11	50
212	colv*******.com	44	F	25	68	53	40
213	thekenn*************.org	44	F	25	100	12	54
214	lync******.co	44	F	30	90	20	47
215	citati***********.com	44	F	37	95	24	31
216	mslo******.com	44	F	20	57	90	15
217	ship*******.com	44	F	35	87	16	48
218	beltma***********.com	43	F	38	85	10	47
219	teamg*******.com	43	F	20	97	34	37
220	mordori***********.com	43	F	28	92	10	53
221	mwlo*******.com	43	F	52	70	16	37
222	harbor*********.com	42	F	30	72	34	42
223	alp****.com	41	F	40	80	10	40
224	riversi***********.com	41	F	40	89	10	35
225	southsh************.com	40	F	35	87	10	38
226	pjln******.com	40	F	20	91	10	54
227	bonded*********.com	39	F	20	100	10	40
228	plslo*******.com	39	F	10	92	27	42
229	sa**.com	39	F	20	15	100	21
230	goodw*******.org	37	F	35	75	17	30
231	pash*******.com	35	F	35	45	10	50
232	ft**.org	35	F	15	89	10	40
233	glacier************.com	32	F	23	65	23	24
234	unlimit***********.com	32	F	15	85	10	31
235	ford*******.com	21	F	30	43	10	5

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

235 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Logistics / Distribution Website Score?

The average logistics / distribution website scores 55/100. Get a free audit to see where you stand and how to improve your AI search readiness.

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