When Someone Asks AI "How Much Does Botox Cost Near Me" — Your Med Spa Stays Silent

Why This Matters for Med Spa / Cosmetic

Key Takeaways

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  SEO leads at 94/100 — med spa sites invest in technical optimization more than other healthcare verticals.
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  Readability drags scores down at 68/100. Marketing copy reads well to humans but fails AI parsing.
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  AEO averages just 41 — most sites lack the direct answer format that AI engines need to cite them.
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  Only 10% lack schema markup — better than most industries, but schema alone is not enough without quality content.
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  11% score below 50 — nearly half of med spa websites underperform despite their visual polish.
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  Engagement is solid at 48 — formatting and visual elements are a strength for this vertical.

How to Improve Your Med Spa / Cosmetic Website

1. Add pricing ranges to every service page. Even "starting at $300" is better than nothing. Include a note that exact pricing depends on consultation. This answers the top client question.
2. Create treatment comparison pages. Write pages for "Botox vs Dysport," "laser vs IPL," and "filler types compared." Use a simple table format. AI engines love structured comparisons.
3. Write 2-3 sentence answers for every service. Start each service page with a plain definition. "CoolSculpting freezes and eliminates fat cells. Each session takes about 35 minutes. Most clients see results in 6-8 weeks."
4. Build a FAQ page with real client questions. Include pricing, downtime, pain level, how many sessions, and when to see results. Answer each in under 50 words.
5. Add MedicalBusiness and Service schema. Tag each service with its own schema entry. Include the service name, description, and price range. This helps both Google and AI engines categorize your offerings.

Score Distribution

All 435 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.