What is a good AISO score for a physical therapy website?

An AISO score is defined as a 0-100 rating combining SEO, readability, engagement, AEO, and accessibility. The physical therapy average is 47. A score above 58 beats most competitors. Above 70 puts you in elite territory.

What is AEO and why does it matter for PT clinics?

AEO refers to AI Engine Optimization — making content easy for AI tools like ChatGPT and Google AI Overview to cite. Patients ask AI about injuries, recovery times, and whether they need PT. Sites that answer these questions directly get cited. The PT average is just 16.

Why is readability so low for physical therapy websites?

PT sites often use clinical terminology on patient-facing pages. Terms like "therapeutic modalities" and "neuromuscular re-education" confuse patients. The average readability score is 26 — the second worst in healthcare. Writing in plain language fixes this.

What schema markup should PT clinics use?

Use MedicalBusiness or HealthAndBeautyBusiness schema for your clinic. Add LocalBusiness with address, hours, and phone. Include FAQPage schema on FAQ pages. Add Service schema for each specialty area.

Can patients see a physical therapist without a referral?

In most states, yes. Direct access laws allow patients to see a PT without a doctor's referral. Most PT websites do not explain this, missing out on self-referred patients. Adding a clear direct access page captures this search traffic.

How can PT websites show up in AI search results?

Create condition-specific pages that answer patient questions directly. Add FAQ sections with common questions about recovery, pain, and treatment. Write in short sentences. AI engines prefer factual, structured content over clinical jargon.

How do PT websites compare to other healthcare sites?

Physical therapy averages 47, below the healthcare average. Readability at 26 is the second worst. AEO at 16 is slightly above average for healthcare. The engagement score of 67 shows formatting is decent. Content quality is the main weakness.

Is website accessibility important for PT clinics?

Yes. Many PT patients have injuries or disabilities that affect how they use websites. The average WCAG score is 55. Improving alt text, contrast, and keyboard navigation makes your site usable for the patients you serve.

Someone Searches "Do I Need Physical Therapy for My Knee" — No PT Clinic Answers

All 386 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	thee*******.com	77	B	78	100	76	59
2	wasatchp**************.com	77	B	70	95	83	64
3	az***.net	76	B	75	83	91	57
4	caro*******.com	76	B	72	95	81	59
5	green*******.com	75	B	60	97	86	64
6	wri*****.com	73	B	60	95	92	52
7	och****.org	73	B	55	98	79	67
8	trini********.com	73	B	71	99	67	61
9	rock******.com	72	B	58	99	78	61
10	total*********.com	72	B	54	100	91	52
11	la***.com	72	B	40	98	92	68
12	nort*******.com	72	B	91	85	58	52
13	mooreph*************.com	71	B	62	99	79	52
14	north*********.com	71	B	52	94	86	59
15	erv****.com	71	B	56	99	81	57
16	imoveph*************.com	71	B	65	100	77	48
17	libe*******.com	71	B	63	99	76	52
18	oreg*******.com	71	B	52	99	82	62
19	thejac***********.com	71	B	64	95	61	69
20	capi*******.com	71	B	58	94	87	52
21	thedo*********.com	70	B	37	100	92	64
22	hawaiispor******************.com	70	B	56	99	77	57
23	eleva********.com	70	B	56	95	79	57
24	starp********.com	70	B	42	99	89	62
25	proth*******.com	70	B	52	100	86	52
26	lo**.com	70	B	54	80	86	64
27	achi*******.com	70	B	60	95	66	64
28	hamp*****.com	70	B	58	97	76	57
29	optimu**********.com	70	B	43	100	85	64
30	getmod***********.com	69	C	63	97	75	47
31	pr***.com	69	C	52	95	78	59
32	ct***.com	69	C	52	99	84	52
33	eagleph*************.com	69	C	30	97	89	74
34	kansas**********.com	69	C	53	99	74	59
35	refo*****.com	69	C	59	94	69	62
36	co***.com	69	C	52	92	91	47
37	heal******.utah.edu	69	C	48	100	83	54
38	utahphy************.com	69	C	40	100	75	74
39	step*****.com	69	C	40	100	80	67
40	inte******.com	68	C	46	97	88	53
41	pic***.com	68	C	48	83	86	61
42	beatphy************.com	68	C	48	100	85	50
43	healt*********.com	68	C	40	98	79	67
44	nj***.com	68	C	48	99	73	62
45	found********.com	68	C	46	95	80	59
46	prophysic***************.com	68	C	49	90	75	68
47	nv**.org	68	C	40	94	85	63
48	p4phys***********.com	67	C	48	84	93	50
49	currentp**************.com	67	C	40	98	91	49
50	physic*********.uga.edu	67	C	60	95	68	52
51	precision***************.com	67	C	48	99	86	47
52	advoc*******.com	67	C	40	94	86	59
53	dakotaph*************.com	67	C	48	100	93	37
54	thera*******.com	66	C	40	85	89	57
55	fyz****.com	66	C	50	85	90	45
56	broo*******.org	66	C	48	97	69	61
57	founda*********.com	66	C	52	97	79	46
58	adven*******.com	66	C	50	92	75	55
59	trinityh*************.org	66	C	48	100	67	60
60	nccen********.com	66	C	48	95	91	41
61	summ******.com	66	C	40	100	78	56
62	mobi******.com	66	C	38	95	79	64
63	spoo*****.com	65	C	48	92	65	62
64	ap***.com	65	C	38	99	83	53
65	rock******.com	65	C	38	97	69	69
66	rehab********.org	65	C	52	94	65	59
67	b**.org	65	C	48	95	88	37
68	profession*****************.com	65	C	58	99	61	52
69	courc*********.com	65	C	45	98	81	47
70	mt***.com	65	C	30	100	81	62
71	wapt*****.com	65	C	52	95	75	47
72	mountainee****************.com	65	C	49	95	66	59
73	mchphys***********.com	64	C	40	95	80	53
74	stanfor***********.org	64	C	48	97	62	59
75	pt***.com	64	C	48	90	76	52
76	ivy*****.com	64	C	38	95	78	57
77	stayfitp**************.com	64	C	40	93	90	43
78	iowa******.com	64	C	48	99	57	61
79	aquacarep**************.com	64	C	50	99	61	57
80	bodyworxp**************.net	64	C	25	88	94	62
81	renew********.care	64	C	40	100	77	52
82	morgainp**************.com	64	C	40	100	74	55
83	hei*****.com	64	C	44	95	68	59
84	dorse*********.com	64	C	52	90	68	53
85	northwest****************.org	64	C	48	85	84	47
86	loca*****.atipt.com	63	C	48	92	64	57
87	ap***.com	63	C	51	100	67	44
88	strength*************.com	63	C	40	92	87	42
89	bays******.com	63	C	40	95	85	43
90	myprem**********.com	63	C	40	95	91	35
91	nas*****.com	63	C	40	78	83	57
92	excel*******.com	63	C	52	88	84	36
93	therapyso**************.com	63	C	38	100	65	62
94	nydn*****.com	63	C	54	99	43	64
95	lanc*******.com	63	C	58	90	62	47
96	sanaw*********.com	63	C	52	83	75	49
97	washing*************.com	63	C	40	97	75	52
98	jaco*****.com	62	C	52	92	65	46
99	colle********.com	62	C	38	95	74	52
100	prair********.com	62	C	32	97	83	49
101	sua*****.com	62	C	38	83	72	63
102	epi***.com	62	C	48	77	85	45
103	oh**.edu	62	C	48	93	63	53
104	physicalt***************.com	62	C	40	97	82	42
105	bh***.com	62	C	20	100	85	57
106	rele*****.com	62	C	48	97	60	52
107	north********.com	62	C	52	80	75	47
108	vis*****.com	61	C	63	98	29	59
109	accel*******.com	61	C	36	98	70	53
110	point*******.com	61	C	28	92	82	53
111	empow********.com	61	C	30	95	78	52
112	baxte*******.org	61	C	47	90	70	47
113	rise-ph*************.com	61	C	31	84	95	45
114	millenn************.com	61	C	48	90	69	46
115	orth*****.com	61	C	30	100	76	52
116	mdbo******.com	61	C	50	94	63	45
117	evid******.com	61	C	32	100	74	53
118	proth*******.com	61	C	40	100	78	37
119	losalamo**************.com	61	C	38	94	61	61
120	chris*********.org	61	C	52	90	69	40
121	wexne********.osu.edu	61	C	60	94	28	69
122	brow*******.org	61	C	40	85	48	79
123	ortho********.com	61	C	28	99	86	45
124	froe*****.com	61	C	52	100	37	63
125	sea***.org	60	C	30	99	77	47
126	phoenixp**************.com	60	C	30	95	75	52
127	esp***.com	60	C	42	100	49	62
128	kcre*****.com	60	C	48	97	66	37
129	bapti********.com	60	C	38	100	59	57
130	southe**********.com	60	C	44	97	49	59
131	concierge***************.com	60	C	32	80	78	59
132	elem*****.com	60	C	30	99	74	52
133	atlanti*************.org	60	C	40	97	49	64
134	nd***.org	60	C	54	88	54	50
135	eliteth************.com	60	C	40	99	73	38
136	carre********.com	60	C	40	97	68	48
137	myadv********.com	60	C	40	94	61	57
138	axis*****.com	60	C	44	85	71	47
139	ir***.com	60	C	40	90	66	55
140	marshf**********.org	60	C	48	90	52	59
141	ptc***.com	60	C	35	82	83	50
142	theor********.com	59	D	40	92	56	58
143	uams******.com	59	D	28	100	73	50
144	pac****.com	59	D	40	90	67	47
145	bodyi*********.com	59	D	50	100	58	37
146	inspi*********.com	59	D	38	87	85	35
147	vitalre************.com	59	D	42	90	55	59
148	iowa*****.com	59	D	40	95	61	49
149	kansash***********.com	59	D	52	94	53	47
150	ukhea*******.uky.edu	59	D	30	100	60	59
151	l**.la.gov	59	D	30	99	80	40
152	forz*****.com	59	D	48	97	48	52
153	misso********.edu	59	D	52	80	74	37
154	oxfordph*************.com	59	D	51	87	72	35
155	ptlin********.com	59	D	40	95	66	47
156	hea***.uoregon.edu	59	D	58	87	53	45
157	uwme******.org	59	D	30	92	85	40
158	count*********.com	59	D	30	97	77	47
159	virginias***************.com	59	D	48	100	44	53
160	aurora**********.org	59	D	48	97	46	53
161	saintc**********.org	59	D	43	89	66	47
162	atla*****.com	58	D	25	94	86	42
163	elev*****.net	58	D	40	99	45	59
164	hiphys***********.com	58	D	35	85	76	47
165	iuh*****.org	58	D	32	100	61	54
166	sm**.biz	58	D	33	75	82	52
167	hea***.umd.edu	58	D	35	82	78	48
168	active-p**************.com	58	D	30	95	70	50
169	sparksph*************.com	58	D	38	83	84	37
170	physic***********.com	58	D	48	83	75	31
171	ever*******.org	58	D	55	76	47	57
172	missou*********.org	58	D	56	85	50	47
173	ortho********.com	58	D	60	100	22	57
174	wp***.com	58	D	35	82	83	42
175	rebou********.com	58	D	43	89	68	40
176	musc******.org	58	D	35	95	62	50
177	purposeph***************.com	58	D	30	77	87	46
178	me***.net	57	D	25	89	73	53
179	an**.org	57	D	35	75	67	57
180	coloradosp*****************.com	57	D	50	94	54	37
181	m**.clevelandclinic.org	57	D	40	99	56	46
182	gfc*****.com	57	D	30	97	57	59
183	spea*******.com	57	D	48	97	53	38
184	nw-t******.net	57	D	43	83	65	43
185	universi*************.com	57	D	40	97	56	46
186	rpt****.com	57	D	55	99	10	73
187	thera********.com	57	D	28	99	66	49
188	dcact*********.com	57	D	20	99	78	45
189	ros***.com	57	D	28	80	90	42
190	hawai********.com	56	D	48	85	44	53
191	motio********.org	56	D	35	81	83	36
192	sph*****.org	56	D	40	90	62	40
193	nebr*******.com	56	D	40	100	35	59
194	muh*****.org	56	D	56	93	38	46
195	nes****.com	56	D	42	100	51	44
196	uncmed**********.org	56	D	40	98	62	35
197	t**.hughston.com	56	D	48	100	42	43
198	h2h*****.com	56	D	42	95	45	51
199	chc***.org	56	D	40	99	42	54
200	ca**.org	56	D	40	85	54	52
201	np***.org	56	D	40	100	40	55
202	w**.472.myftpupload.com	56	D	43	97	54	40
203	mmce*****.com	55	D	25	100	61	48
204	sutte*******.org	55	D	66	99	10	53
205	ptso*******.com	55	D	30	76	70	53
206	moveme*********.com	55	D	35	70	70	51
207	dynamic************.com	55	D	35	80	73	42
208	cent******.com	55	D	52	94	44	38
209	grand********.com	55	D	51	99	39	42
210	ptof*******.com	55	D	38	99	37	57
211	lakewa**********.com	55	D	40	87	73	29
212	aspenphy**************.com	55	D	25	94	71	42
213	phytc*********.com	55	D	30	99	56	49
214	physic***********.com	54	D	38	82	53	50
215	coraphy************.com	54	D	38	92	59	38
216	chartre************.com	54	D	38	90	52	46
217	michigant***************.com	54	D	38	92	60	35
218	nura*******.com	54	D	42	95	30	58
219	pt-***.com	54	D	25	93	76	37
220	advance************.com	54	D	43	99	35	52
221	duke******.org	54	D	48	92	27	58
222	t**.com	54	D	33	94	53	50
223	lhc*****.com	54	D	35	85	70	36
224	apta******.org	53	D	48	83	48	40
225	jacks*********.net	53	D	38	90	56	40
226	pti****.com	53	D	38	78	65	37
227	southshor****************.com	53	D	35	81	72	35
228	advphys***********.com	53	D	48	96	31	47
229	nn**.com	53	D	40	100	36	47
230	breakth***********.com	53	D	35	92	54	43
231	nyul******.org	53	D	38	97	58	32
232	ortho********.com	53	D	53	84	36	46
233	dyn****.life	53	D	30	85	76	32
234	sv**.org	53	D	40	97	33	53
235	ander*********.com	53	D	30	98	52	46
236	prev*****.com	53	D	43	97	32	49
237	apt***.org	53	D	18	87	79	40
238	wyom*****.com	53	D	35	85	56	47
239	denve*******.org	52	D	20	85	67	50
240	ecom******.com	52	D	30	92	46	51
241	cyclo********.iastate.edu	52	D	28	80	59	50
242	teamiowap**************.com	52	D	35	75	64	42
243	tufts********.org	52	D	30	95	55	40
244	spaul*********.org	52	D	35	90	45	48
245	wmphys***********.com	52	D	20	87	53	62
246	bone******.com	52	D	53	90	24	47
247	northwest***************.com	52	D	35	93	43	47
248	conne********.com	52	D	48	99	40	30
249	dako*****.com	52	D	35	73	66	42
250	uvmh*****.org	52	D	25	99	40	60
251	ort***.washington.edu	52	D	28	80	79	32
252	mobili**********.com	52	D	40	81	72	24
253	rehab********.com	51	D	51	99	10	54
254	prov******.org	51	D	38	98	44	36
255	eastv*******.com	51	D	40	90	42	40
256	del*****.com	51	D	40	94	27	53
257	i**.edu	51	D	30	88	50	47
258	river********.com	51	D	51	99	10	52
259	boston**********.com	51	D	20	100	41	59
260	healt*********.missouri.edu	51	D	35	70	57	48
261	billi*********.com	51	D	46	80	50	35
262	digni********.org	51	D	40	73	52	47
263	aaa****.com	51	D	30	94	38	53
264	apexn********.com	51	D	38	80	44	51
265	tnthera************.com	51	D	20	99	55	45
266	rebo*****.com	51	D	20	74	83	38
267	s**.pr	51	D	52	78	21	57
268	uch*****.org	50	D	30	95	46	40
269	rockv*******.com	50	D	40	100	29	42
270	mcfarl*********.com	50	D	28	99	29	59
271	peakper************.com	50	D	43	100	10	57
272	thealp*********.com	50	D	30	80	50	48
273	north*********.com	50	D	30	100	31	52
274	midcoas*************.org	50	D	40	100	32	40
275	cli****.midwestern.edu	49	F	40	99	14	55
276	gtsphys***********.com	49	F	51	100	10	45
277	orangecounty*********************.com	49	F	30	85	39	51
278	spectrump****************.com	49	F	52	52	40	52
279	impactph*************.com	49	F	30	85	46	47
280	summer***********.com	49	F	30	100	34	45
281	exchangeph******************.com	49	F	30	95	24	58
282	sanfo********.org	49	F	52	96	15	40
283	texa*******.org	49	F	25	85	49	50
284	healt********.rm.edu	49	F	40	90	31	45
285	smart*********.com	49	F	43	97	15	52
286	quir******.com	49	F	40	100	20	47
287	benc*******.com	48	F	30	82	29	63
288	cm**.org	48	F	30	90	31	53
289	kenne*********.org	48	F	40	94	22	46
290	stmar*******.com	48	F	25	78	67	32
291	hattie***********.com	48	F	47	94	20	42
292	hcam******.com	48	F	48	100	10	46
293	thechr***********.com	48	F	28	98	44	37
294	loca*****.baystatept.com	48	F	20	97	25	66
295	hea***.txst.edu	48	F	38	80	36	46
296	hcav*******.com	48	F	48	96	12	46
297	patie********.com	48	F	33	78	45	45
298	spi****.com	47	F	43	99	14	45
299	ml**.com	47	F	30	92	47	32
300	prot*******.com	47	F	43	94	16	46
301	frankf***********.com	47	F	30	100	28	45
302	holycros**************.org	47	F	48	97	10	42
303	summi*********.com	47	F	25	90	32	52
304	vermontspo*****************.com	47	F	35	82	27	53
305	advoc*********.com	46	F	38	96	10	52
306	par*****.com	46	F	40	99	25	30
307	orthoa*********.com	46	F	40	99	18	40
308	prair*******.com	46	F	43	100	10	42
309	alpine**********.com	46	F	25	84	46	42
310	ncort********.com	46	F	28	89	41	40
311	freema*********.com	46	F	25	80	42	47
312	utheal***********.com	46	F	43	89	16	47
313	hea***.wvu.edu	46	F	28	68	56	40
314	hpts*******.com	46	F	20	95	34	48
315	resu*****.com	45	F	30	94	10	57
316	ch**.niu.edu	45	F	35	73	28	50
317	cioc*****.com	45	F	25	67	40	56
318	ui**.org	45	F	20	95	21	60
319	richa********.org	45	F	48	85	10	45
320	medst********.org	45	F	38	92	10	52
321	el***.urpt.com	45	F	30	95	10	56
322	snhh*****.org	45	F	48	70	10	55
323	n**.org	45	F	40	97	10	45
324	therap*********.urpt.com	45	F	30	99	10	56
325	intermoun**************.org	44	F	40	93	15	37
326	dulyhe***********.com	44	F	40	79	10	55
327	prov*****.mhealthfairview.org	44	F	40	99	10	40
328	kd**.org	44	F	35	89	14	47
329	beartooth**************.org	44	F	40	100	10	38
330	loca*****.mvpt-physicaltherapy.com	44	F	20	97	10	66
331	ohio******.com	44	F	35	82	34	35
332	cdv***.com	43	F	38	75	27	40
333	spine********.com	43	F	40	100	10	35
334	si***.udel.edu	43	F	20	75	47	42
335	florida*************.com	43	F	40	87	19	35
336	perform***********.com	43	F	40	97	10	37
337	advancedp**************.com	43	F	10	98	44	36
338	tc***.com	43	F	25	84	20	53
339	u**.edu	43	F	18	93	33	42
340	norther************.org	43	F	30	97	10	50
341	rw***.org	43	F	25	90	27	44
342	ouh*****.com	43	F	23	95	13	57
343	pt36*****.com	43	F	35	98	31	20
344	af**.com	42	F	40	80	10	44
345	golden**********.com	42	F	40	85	13	40
346	pth*****.com	42	F	30	100	10	42
347	lexing*********.com	42	F	40	81	10	47
348	bapti********.org	42	F	20	95	13	53
349	do***.com	42	F	35	90	10	45
350	go**.us	42	F	20	99	10	53
351	mon*****.health	42	F	40	98	10	30
352	summi*******.com	42	F	30	75	21	49
353	mym***.com	42	F	27	78	28	47
354	encomp*********.com	42	F	28	87	28	37
355	occ-*****.com	41	F	30	95	13	40
356	hartfordhea*******************.org	41	F	30	88	10	47
357	ptcas*********.apta.org	41	F	15	75	37	48
358	heal******.msu.edu	41	F	38	85	14	38
359	gph*****.org	41	F	25	94	10	47
360	p**.org	41	F	30	100	10	37
361	essen*********.org	41	F	20	88	19	50
362	stillwa***********.org	41	F	35	89	10	42
363	orego*******.com	41	F	38	82	10	43
364	uts****.org	41	F	30	100	13	35
365	perfor**********.com	41	F	20	84	25	47
366	sta***.com	40	F	30	92	10	40
367	health***********.ucf.edu	40	F	25	92	15	40
368	neuro*******.com	40	F	35	75	10	49
369	th***.org	39	F	20	85	16	47
370	hutc*******.com	39	F	35	73	17	39
371	in***.org	39	F	20	94	10	47
372	prem*******.com	38	F	15	95	10	47
373	um**.org	38	F	28	90	10	37
374	uabm*******.org	37	F	25	85	13	35
375	unit******.org	37	F	20	95	10	38
376	balanc**********.com	37	F	43	72	10	30
377	bapti*********.org	36	F	25	65	26	37
378	cath******.com	36	F	15	87	10	47
379	indi*****.com	35	F	20	98	10	26
380	innov*********.com	35	F	15	74	26	37
381	toled*******.com	35	F	35	73	10	30
382	mass*******.org	34	F	20	77	10	40
383	fre***.com	34	F	15	83	11	40
384	the****.com	32	F	35	58	10	30
385	pro*****.health.ny.gov	32	F	18	55	23	40
386	pennm*******.org	13	F	20	15	10	5

Someone Searches "Do I Need Physical Therapy for My Knee" — No PT Clinic Answers

The State of Physical Therapy / Rehab Websites

Why This Matters for Physical Therapy / Rehab

Key Findings

Key Takeaways

Common Mistakes in Physical Therapy / Rehab Websites

How to Improve Your Physical Therapy / Rehab Website

Dimension Breakdown

Score Distribution

AISO Score Ranges

Grade Distribution

Frequently Asked Questions