Public Safety Agencies Protect Communities. Their Websites Leave Citizens in the Dark.

Government · 392 sites audited · March 22, 2026

52

AISO Score

35

AEO

82

SEO

53

Readability

47

Engagement

The State of Public Safety Websites

A resident asks Google AI: "How do I file a police report online in my city?" The answer should come from the local police department site. But most department websites have no FAQ and no clear instructions. Across 392 public safety sites, the average AISO score is 52/100. SEO averages 82. AEO sits at 35.

Engagement scores 47 and readability hits 53. A total of 38% fall below 50. Public safety agencies serve their communities around the clock. Their websites should work just as hard.

Schema markup is absent from 82% of public safety sites. Without structured data about services and contact information, AI cannot direct citizens to the right local resources.

Why This Matters for Public Safety

Public safety services is defined as government agencies responsible for protecting citizens and property, including law enforcement, fire departments, and emergency medical services. These websites serve critical functions. Citizens need to find emergency and non-emergency information quickly.

Citizens ask AI for help with non-emergency tasks like filing reports, requesting records, and finding contact numbers. AI looks for clear service descriptions and step-by-step instructions. Agencies without this content force citizens to call or visit in person for routine tasks.

Non-emergency service content refers to web pages that explain how citizens can access routine public safety services like report filing, record requests, permit applications, and community programs. This content reduces call volume and improves citizen satisfaction.

Public safety websites that clearly explain how to file reports and request records reduce call volume and serve citizens better.

Key Findings

38%

Score Below 50

82%

No Schema Markup

41%

No Open Graph Tags

35/100

Avg AI Engine Score

Key Takeaways

Common Mistakes in Public Safety Websites

  1. No online reporting instructions — Walk citizens through how to file reports online step by step.
  2. Emergency and non-emergency mixed — Clearly separate 911 emergency information from routine service requests.
  3. Missing community program pages — Neighborhood watch, youth programs, and citizen academies need their own pages.
  4. Contact information buried — Non-emergency phone numbers, locations, and hours should be on every page.
  5. Outdated news and alerts — Old press releases still showing on the homepage damages credibility.

How to Improve Your Public Safety Website

  1. Create service guide pages. Filing reports, requesting records, applying for permits, and submitting tips each need clear instructions.
  2. Add GovernmentService schema. Include service types, non-emergency contact, hours, and jurisdiction area.
  3. Separate emergency and non-emergency content clearly. Use prominent visual distinction between 911 guidance and routine services.
  4. Build community program pages. Describe each program with goals, schedule, eligibility, and contact information.
  5. Write FAQ sections for common citizen requests. Cover report filing, record requests, background checks, and alarm permits.

Dimension Breakdown

AI Engine (AEO) (30%)
35
SEO (20%)
82
Readability (25%)
53
Engagement (25%)
47

Score Distribution

AISO Score Ranges

0-9
0
10-19
0
20-29
1
30-39
40
40-49
107
50-59
163
60-69
74
70-79
7
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
7 (2%)
C
74 (19%)
D
163 (42%)
F
148 (38%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website performance across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content so AI tools can direct citizens to the right public safety resources.

Why do public safety websites need optimization?

Citizens use AI for non-emergency requests. Agencies with clear online service instructions reduce call volume and improve community satisfaction.

What schema should public safety agencies use?

Use GovernmentService schema with service descriptions and jurisdiction. Add ContactPoint schema for non-emergency lines and FAQPage for citizen questions.

How do AI tools direct citizens to public safety services?

AI reads service descriptions, step-by-step instructions, and FAQ content. Agencies without this content get bypassed.

Should agencies put reporting instructions online?

Yes. Clear online reporting guides reduce non-emergency calls and help citizens complete routine tasks faster.

What accessibility issues affect public safety websites?

Alert banners without screen reader support, PDF forms without accessible formatting, and online reporting tools without keyboard navigation.

How often should public safety websites be updated?

Update alerts in real time. Refresh program information seasonally. Keep contact information and service hours current.

All 392 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#DomainAISOGradeAEOSEORead.Eng.
1bridg*******.gov74B60928762
2ma**.gov72B58958262
3c**.missoula.mt.us72B52958366
4new*****.gov70B30989074
5lasc*****.gov70B66807959
6abe*****.sd.us70B48838769
7te***.com70B60988247
8new****.gov69C51868559
9kirk******.gov69C52938059
10fayet*********.gov68C60976359
11ss**.gov68C52987259
12preps*********.com68C58926564
13fi**.honolulu.gov67C46927959
14balti********.gov67C48857863
15stp***.gov67C48987753
16ka***.gov66C541005764
17gck*****.org66C52958442
18tup*****.gov66C48828653
19fair*****.gov66C66985947
20morga*******.gov66C58975561
21orl****.gov65C48956362
22hanco*******.org65C40938947
23hel*****.gov65C38988552
24nas*****.gov65C60916252
25pate******.gov65C40888557
26denv*****.org64C661005740
27dcf***.com64C52838245
28wic****.gov64C30838074
29bran*****.org64C58956346
30d**.dps.mo.gov64C60837442
31farmi*******.gov64C40958149
32siou******.gov64C48918146
33grand********.gov63C35758762
34ange*******.gov63C40827463
35westf********.org63C30939053
36cant******.gov63C30938162
37ore***.gov63C48976947
38sum*****.gov63C40808553
39cityof*********.gov63C48827357
40newcast************.com62C40808155
41newh******.gov62C40857753
42postfa*********.gov62C30869154
43v**.org62C40995666
44ma***.gov62C52788637
45lewis********.gov62C40836468
46lin****.ne.gov62C38998540
47cityo********.gov62C42857159
48fat***.gov62C52776458
49cityof*********.us62C401005663
50cer*****.gov61C56806250
51hart******.gov61C40896459
52idahof*********.gov61C40887849
53kc***.org61C48858040
54cala*******.org61C38789245
55read*****.gov61C40827060
56worc*******.gov61C40837357
57stlo******.gov61C40786369
58ca**.gov61C52905653
59fi**.slc.gov61C42977836
60mana******.gov61C38827559
61fayet*********.gov61C38858547
62willi*********.org61C35808453
63pho****.gov60C49995545
64mu**.org60C38806861
65dis*****.pbc.gov60C38946652
66l**.hawaii.gov60C52975147
67hono******.org60C46857840
68city******.org60C48954857
69d**.city60C38709245
70sprin*********.gov60C52558152
71cityo********.org60C40857847
72charl*********.gov60C48906547
73jacks*********.gov60C40886557
74c**.athens.oh.us60C40907149
75still*******.gov60C30957452
76getty*******.com60C41758150
77westc*********.gov60C42898040
78jaspe*********.gov60C47677257
79taylo*********.gov60C40808742
80unifie*********.gov60C30859443
81unifi********.gov60C53726552
82fayett*********.gov59D25978047
83gogre*******.com59D47738337
84city*******.org59D38915363
85cityo*******.org59D52836445
86medic********.kansas.gov59D30838151
87stmi*******.gov59D40838040
88cbma*******.cityofnewyork.us59D30789840
89dar***.gov59D28809245
90jackson*************.gov59D38927147
91edm*****.gov59D40847742
92cumberl***********.gov59D25759552
93telfo********.com59D37807257
94elpa*******.gov59D48786351
95she****.utahcounty.gov59D35678952
96dm***.dc.gov59D46778038
97scott*******.gov58D40796060
98rog*****.gov58D521004742
99burl*******.org58D30897054
100visitg***********.com58D30958238
101oswe******.com58D20987853
102opk*****.org58D30956951
103daven********.com58D42757052
104stp***.org58D25779247
105montgom***********.gov58D40856650
106baltim*********.org58D38886153
107minne********.gov58D30878147
108mank*****.gov58D52786641
109cityo*********.org58D40887438
110cityofn************.com58D30957248
111stpau*********.com58D40858235
112fallo*******.gov58D35789037
113rale*****.gov58D38775769
114cityo*******.com58D38777747
115andr*****.org58D33818247
116por*****.gov58D58853263
117c**.westfir.or.us58D38737947
118tn***.tn.gov58D53577942
119alexa*******.gov58D30997246
120sea****.gov58D30807952
121cityofn************.net58D30958535
122nsf***.org58D30708654
123villag*********.com58D30837753
124digita**********.com58D38826656
125brigh*******.org57D30986747
126danb******.gov57D40876250
127hawai*******.gov57D40807440
128ic***.org57D52835247
129lexi*******.gov57D48975341
130cityo*********.com57D46788230
131cityofg************.com57D35757748
132frase*******.gov57D60972652
133stlou********.gov57D40787938
134townof**********.gov57D40836847
135omah******.org57D28887846
136hobb*****.com57D35628057
137fire-*******.ri.gov57D30688650
138oakr******.gov57D40826450
139fortw*********.gov57D30975856
140poul******.gov57D38836848
141torri*******.gov57D40954954
142towno*********.gov56D25699147
143ham***.com56D40776650
144hawai*******.gov56D40836247
145dpco******.com56D28958630
146anna*****.gov56D40735166
147cityo*******.com56D30956645
148sprin********.gov56D30758047
149do***.gov56D48922863
150townof**********.com56D40837338
151dh***.nm.gov56D53775642
152nco***.gov56D20827757
153bott*****.govoffice.com56D25788943
154cityo********.gov56D30975059
155cityof*********.com56D40856147
156v**.vermont.gov56D18807067
157hud*****.gov56D30688350
158west*******.gov56D28789831
159fe**.dc.gov56D45707042
160anchor*********.com55D43727435
161mari*******.gov55D48805840
162por***.ct.gov55D42995041
163miam*****.gov55D38846640
164east*******.gov55D37874857
165cityofs************.gov55D48834450
166boz****.net55D30788537
167lasve*********.gov55D30737351
168lau*****.com55D35787540
169alb*****.gov55D40884159
170perry*******.gov55D30934863
171king******.gov55D40834065
172fayet*******.org55D35609635
173portwa**********.gov55D54864740
174supe******.gov55D40855549
175te***.gov54D30855657
176north*********.org54D30707647
177ta***.gov54D28934265
178oakl******.gov54D35727840
179md**.maryland.gov54D40755947
180bran*****.gov54D301004654
181fire*******.dos.nh.gov54D30905947
182burli*******.us54D30985347
183isl****.org54D25758145
184wfd***.com54D35578740
185yuk****.gov54D30767150
186lwm*****.org54D30757149
187overs*********.pr.gov54D58655640
188birmi*******.gov53D20977635
189d**.alaska.gov53D32756053
190cityo*********.gov53D25758338
191d**.alaska.gov53D35875745
192fi**.ca.gov53D58724440
193oc***.com53D20907440
194pom*****.gov53D40725550
195west******.gov53D36835647
196peachtr***********.gov53D38974147
197i**.idaho.gov53D40774361
198aac*****.org53D30807040
199lans*****.gov53D5809842
200minne*******.gov53D40943752
201c**.silverbow.mt.us53D40655854
202midd*******.gov53D40815545
203donal*******.gov53D35737637
204ph***.gov53D33856540
205pafir*******.org53D35727637
206westw********.gov53D35786740
207experie***********.com53D30826248
208verm******.us53D40993650
209fire******.vermont.gov53D28836350
210mil****.gov53D35726447
211sher******.gov53D35756743
212glen******.gov52D28985047
213d**.georgia.gov52D20985748
214dekal*********.gov52D40853853
215smy*****.gov52D30785853
216kc***.org52D35687238
217cityo*********.com52D35707338
218dex*****.gov52D28767538
219hou****.ms.gov52D35716048
220bigs******.org52D20977037
221cityof*********.com52D40856230
222n**.gov52D32993950
223cleve********.gov52D20856747
224gresh********.gov52D30905347
225charl********.gov52D30886139
226cran******.gov52D35536657
227tom***.com52D30954352
228northp***********.gov52D35825149
229wilmi*******.gov51D30856038
230sunr*****.gov51D38784945
231idahof*********.wildapricot.org51D18688640
232fall*******.gov51D28835845
233cityo*********.org51D23736653
234middl*******.org51D25953958
235st***.com51D25827038
236cityof**********.net51D40902359
237pel*****.gov50D40833550
238stge******.gov50D25708230
239n**.gov50D28707635
240dh***.ny.gov50D40824047
241leban********.gov50D40735042
242fran******.gov50D30805643
243boscob***********.com50D30945138
244cas*****.gov50D36656738
245montg*******.gov49F20855153
246tuc*****.gov49F20973657
247litt******.gov49F35736135
248fi**.lacounty.gov49F30913653
249atlant***********.com49F25875837
250kc**.gov49F40922648
251sher*****.gov49F25806337
252trap******.org49F10608453
253tc**.texas.gov49F35834740
254texar*********.gov49F30904147
255slv***.com49F10839917
256wilmin***********.us49F28786038
257nor****.gov49F30705152
258ws**.wyo.gov49F35626837
259w**.org48F32972947
260cobb******.gov48F48892241
261dal*****.gov48F38655440
262eagl*******.gov48F20835545
263connect***********.com48F23587640
264gulf*******.gov48F30656835
265mehlv********.com48F38922647
266livin*********.org48F30805140
267min****.gov48F15748134
268townof*********.org48F30804050
269chan******.gov47F40991250
270chi****.gov47F48801057
271peor*****.org47F40723647
272clin*****.org47F35873147
273impe*******.com47F35587525
274south*********.org47F38785722
275cityo*******.com47F38802849
276cs**.gov47F20854550
277la**.org46F20725845
278publi*******.colorado.gov46F40851057
279o**.louisiana.gov46F25883745
280cityo********.org46F40683943
281repu******.com46F31684447
282bgo***.gov46F20953549
283ogde*****.gov46F40891254
284wil****.az.gov45F40672852
285af**.az.gov45F40832740
286citru********.net45F38932634
287d**.delaware.gov45F28972347
288i**.gov45F45721157
289pela*******.org45F35783540
290alla*******.org45F30852550
291po**.nd.gov45F15558928
292villageo**************.com45F25813945
293o**.gov45F32842747
294look******.us45F25704847
295wichi*********.gov45F30832257
296joind*******.com44F20851965
297hc**.gov44F20952947
298ade*****.gov44F15706040
299tren*****.org44F40971042
300cam*****.gov44F30724340
301santaf*********.gov44F20883647
302sant*****.gov44F18873947
303d**.ri.gov44F35703938
304ports*******.gov44F30951054
305ma***.utah.gov44F20853352
306fir*****.org44F30932047
307evans*******.gov44F20863547
308wyom*****.gov44F46781840
309washi*******.us44F30952737
310cocon*******.gov43F30851650
311d**.nh.gov43F28852940
312conco********.com43F15825237
313johns********.org43F35723338
314jack*****.gov43F25834135
315co**.dccouncil.gov43F38654630
316cityo********.com42F40731447
317po**.ca.gov42F40861042
318thor******.gov42F30832640
319cd***.org42F37582453
320ham****.org42F30782051
321up**.org42F18685834
322mas*****.com42F35822535
323far****.gov42F30831057
324ohio*******.com.ohio.gov42F30554742
325city*******.org42F27454652
326nash*****.gov42F30931048
327davisc*********.gov42F30831057
328nn**.gov42F30901050
329cityof***********.org42F23803837
330templ*******.gov41F38702439
331colora*********.gov41F20852050
332ridge*******.gov41F28653047
333la***.org41F31801052
334anoka********.gov41F28881942
335corval*********.gov41F35852332
336king*******.gov41F38682342
337df**.colorado.gov40F20941050
338calc*******.us40F36453842
339goha*****.com40F38801240
340lafa*******.gov40F30523252
341princege*************.gov40F47751035
342detr*****.gov40F20921052
343co**.gov40F38801040
344green********.gov40F20803438
345law*****.gov40F25802539
346redhi*********.org40F25881050
347green*******.gov40F25771059
348arli*******.gov40F20971047
349westw********.govoffice2.com40F15734242
350vaf***.com40F26941045
351w**.wa.gov40F40781040
352statef**********.delaware.gov39F30781047
353hopki*********.us39F28851045
354cs***.gov39F20753040
355pw***.gov39F28931037
356fire*****.nfors.org39F30971032
357s**.illinois.gov38F25721055
358caro******.org38F30781042
359bend******.gov38F40751035
360wcfi******.org38F10477430
361pen***.org38F35751040
362middl*******.gov37F25871039
363hatti********.com37F18702248
364clark********.gov37F43552328
365fairf********.gov37F25851040
366washi*******.gov37F35701040
367cityof***********.com36F15784122
368far****.com36F15781052
369cro*****.gov36F28831034
370rosw******.gov36F20871039
371sthel*********.gov36F25751042
372sioux*********.org35F25751041
373s**.nebraska.gov35F20831040
374stat*****.llr.sc.gov35F35721030
375public*********.com34F25801030
376d**.nv.gov34F35551040
377ch**.gov34F35631034
378clermon***********.gov34F20851035
379lo***.wv.gov34F28552137
380firef*********.com33F25751030
381poli*****.com33F25751030
382ks**.ky.gov33F25521646
383ramse*********.gov33F25821028
384fi**.nv.gov33F23601045
385marionco*************.gov32F20701038
386p**.providenceri.gov32F15522642
387wash*****.net32F15651047
388w**.iowa.gov31F20851022
389usfir*******.net31F20451053
390garfie**********.gov30F15781030
391jeffer***********.org30F15751030
392richmo*********.gov29F20701025

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

392 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Public Safety Website Score?

The average public safety website scores 52/100. Get a free audit to see where you stand and how to improve your AI search readiness.

Get Your Free Audit
← Back to all industry reports
Public Safety Agencies Protect Communities. Their Websites Leave Citizens in the Dark. | AISO Studio