Remodelers Transform Homes. Their Websites Are Stuck in the Before Photo.

Construction · 365 sites audited · March 22, 2026

61

AISO Score

41

AEO

94

SEO

69

Readability

52

Engagement

The State of Remodeling / Renovation Websites

A homeowner asks Google AI: "Best kitchen remodeling companies near me with financing options." Your company does exactly this work. But your website shows a few project photos and a phone number. Across 365 remodeling and renovation sites, the average AISO score is 61/100. SEO averages 94. AEO sits at 41.

Engagement scores 52 and readability hits 69. A total of 8% score below 50. Remodelers show beautiful finished projects. Their websites rarely show the information homeowners need to choose a contractor.

Schema markup is missing from 15% of remodeling sites. Without structured service and location data, AI cannot recommend your company for local renovation queries.

Why This Matters for Remodeling / Renovation

Remodeling is defined as the process of changing the structure, layout, or design of an existing building or space. Homeowners spend weeks researching before hiring a contractor. Your website must be part of that research.

AI tools now help homeowners compare remodeling companies. They look for service types, project galleries with context, pricing ranges, and service areas. Contractors that provide this information clearly get recommended.

Project portfolio content refers to documented examples of completed work including scope, budget range, timeline, and before/after images. For remodelers, this content is the primary trust signal for both homeowners and AI systems.

Remodeling companies that publish project details with scope and budget ranges will win AI-driven homeowner searches.

Key Findings

8%

Score Below 50

15%

No Schema Markup

7%

No Open Graph Tags

41/100

Avg AI Engine Score

Key Takeaways

Common Mistakes in Remodeling / Renovation Websites

  1. Photos without project details — Before/after images need scope descriptions, timeline, and budget range.
  2. One page for all services — Kitchen remodeling, bathroom remodeling, and additions each need focused pages.
  3. No pricing guidance — "Contact us for a free estimate" captures zero search traffic for cost queries.
  4. Missing license and insurance info — State license numbers and insurance coverage should be visible.
  5. No service area pages — Create pages for each city or neighborhood you serve.

How to Improve Your Remodeling / Renovation Website

  1. Add context to every project photo. Include project type, scope, approximate budget range, timeline, and neighborhood.
  2. Create dedicated pages for each service. Kitchen remodeling, bathroom renovation, basement finishing, and additions each need separate pages.
  3. Add HomeAndConstructionBusiness schema. Include service types, service area, licensing, and review data.
  4. Publish pricing guides by project type. Show typical ranges for kitchen remodels, bathroom renovations, and additions in your market.
  5. Build FAQ sections for each service. Answer questions about permits, timelines, financing options, and how to prepare for a remodel.

Dimension Breakdown

AI Engine (AEO) (30%)
41
SEO (20%)
94
Readability (25%)
69
Engagement (25%)
52

Score Distribution

AISO Score Ranges

0-9
0
10-19
0
20-29
0
30-39
5
40-49
25
50-59
93
60-69
197
70-79
45
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
45 (12%)
C
197 (54%)
D
93 (25%)
F
30 (8%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring website quality across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content so AI tools can find and recommend your remodeling company.

Why do remodeling companies need website optimization?

Homeowners use AI to research and compare contractors. Companies with project details, pricing guides, and service area content get recommended.

What schema should remodelers use?

Use HomeAndConstructionBusiness schema with service types and areas. Add Review schema for testimonials and FAQPage schema for homeowner questions.

How do AI engines recommend remodeling companies?

AI reads service descriptions, project portfolios, pricing information, and geographic coverage. Generic sites with only photos and a phone number get skipped.

Should remodelers show pricing on their website?

Yes, at least ranges. Homeowners search renovation costs constantly. A pricing guide captures this traffic and builds trust.

What accessibility issues affect remodeling websites?

Image galleries without alt text, estimate request forms without labels, and before/after sliders that do not work with keyboards.

How often should remodeling companies update their website?

Add new project photos monthly. Update pricing guides annually. Keep service area pages current as you expand.

All 365 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#DomainAISOGradeAEOSEORead.Eng.
1123re********.com77B781007857
2bestpi*********.com76B78996169
3beha*****.com75B78987452
4bromwel*************.com75B64988659
5wichit**********.com75B66929257
6sparlin*************.com75B73997857
7boerner************.com75B681007662
8farnorth*************.com74B46959174
9greatda*************.com74B52978074
10gcreno***********.com74B50999264
11tenke*********.com74B461009072
12reviv*********.com74B711008547
13jerryhar*************.com74B66938064
14hometown**************.com73B48948078
15hello*******.com73B64978157
16mcdonal***********.com73B70908452
17dustinwel**************.com72B64979144
18doppler************.com72B56908859
19chic******.com72B50998564
20distinct*************.com72B72978540
21buil*******.com72B501008959
22rhhom*********.com72B451009164
23myliber************.com72B60987662
24meridi**********.com72B52998164
25wedavie***********.com72B48998862
26pjh-co**********.com71B42997878
27landm*******.com71B52998556
28fei*****.com71B56997759
29nedes********.com71B66998540
30alen*******.com71B53948064
31magnolia**************.com71B66957554
32shren********.org71B48998858
33clarco**********.com71B58997462
34statewi************.com70B611006067
35litchfi***********.com70B42987971
36ctp***.com70B641007450
37yode*******.com70B60977950
38bighous*************.com70B48988557
39nichola************.com70B581007654
40polisr*********.com70B601006464
41homespe***********.com70B54997957
42neil*****.com70B52958060
43tilghm**********.com70B601007554
44expohom************.com70B57978352
45dc-hom***********.com70B65975571
46baybroo***********.com69C52938455
47deput*********.com69C48948064
48pivotto***********.com69C58957852
49skyliner**************.com69C40958962
50erren*******.com69C40958864
51inst******.com69C60947059
52hometo***********.com69C40999553
53ltconstru***************.com69C50997959
54impact***********.com69C58778361
55tricit***********.com69C57997950
56allinoneho******************.com69C401008959
57blackd**********.com69C381008169
58insideo************.com69C60955871
59montgomeryre**********************.com69C48997962
60ilevelco*************.com69C521008252
61dfwi*******.com69C60996659
62mossbuil*************.com69C42958860
63quality************.com69C58978048
64millers***********.com69C421008659
65sween********.com69C48998160
66hammer***********.com69C651006059
67azbayside***************.com68C501007359
68renew*******.com68C56927952
69totalremo***************.com68C48937464
70mb***.com68C56977950
71onestop************.com68C53998444
72mcnei********.com68C60998042
73mwconst*************.com68C48978057
74esse*******.com68C601007147
75blockr*********.com68C501006567
76remod*********.com68C381008659
77recr*******.com68C551008047
78amplifi*************.com68C541007059
79custom*********.com68C301008374
80tricitie*************.com68C42998757
81utahho*********.net68C421008459
82sweeney***********.com68C301009560
83cecil********.com67C331008169
84mtci******.com67C40998357
85yourhome*************.com67C40958755
86proh*****.com67C63995953
87modernr***********.com67C46848958
88desti********.com67C30959461
89remodel************.com67C48937857
90dab****.us67C55996952
91ay***.net67C541006659
92clear********.com67C48998051
93thec*****.com67C481008247
94shawco**********.com67C521008045
95ebuil*********.com67C401007862
96bright*********.com67C48708371
97sjj****.com67C421007564
98bcsco*********.com67C48957957
99tra***.com66C54937055
100valleyr***********.com66C38759069
101amtr******.com66C401009143
102rosewoo*************.com66C48976859
103gahome**********.com66C381007664
104homewo*********.com66C421008349
105reese********.com66C381009443
106yourcl***********.com66C52947652
107hbs***.net66C48856077
108lon*****.com66C42997261
109advanta*************.com66C55949232
110myh*****.com66C421008647
111creativec**************.net66C30898769
112northernval******************.com66C401007857
113payne*********.com66C401008551
114sls*****.com66C40978552
115powellc***********.com66C401007957
116hunterti**************.com66C38897474
117tenness************.com66C40839059
118empire**********.com66C521007647
119build*********.com66C40998649
120hkrem*******.com66C421008154
121southernfa****************.com65C48957454
122phxhom***********.com65C42996764
123homequal*************.com65C421007157
124fbcr******.com65C381008252
125hkch*****.com65C301008164
126tota*******.com65C30978364
127remod*******.com65C301009647
128arkhomesa**************.com65C45975672
129right*******.com65C42998940
130acadi*********.com65C40998450
131allied**********.com65C48957847
132jshome**********.co65C49926957
133hcre*****.com65C40958549
134customcol****************.com65C53958138
135vegash**********.com65C481006559
136dav****.com65C40877171
137redhouse**************.com65C30988956
138remode**********.com65C28988562
139mapl*******.com65C38929149
140wentwo*********.com65C40957264
141jlrem*******.com65C40958156
142jvasque*************.com65C30928465
143gail-c***********.com65C40988748
144riseabo************.com64C281008459
145arkansasc**************.com64C40958251
146rrc****.com64C25958466
147chire********.com64C40997553
148centennialco********************.com64C56947045
149myunde*********.com64C45957255
150sbhome***********.com64C38968055
151louis********.center64C51997936
152greatnor*************.info64C69983164
153wrights************.com64C56837152
154central************.pauldavis.com64C40827764
155montanarenova**********************.com64C521007540
156highsi***********.com64C40948647
157jrchome************.com64C42958347
158home*****.com64C301008457
159overal***********.com64C48947052
160blue-ribb***************.com64C55976645
161abcse********.com64C281008754
162dmbco*********.com64C30957964
163ticohom***********.com64C25978760
164build********.com64C18979362
165fandmco***********.com64C43908053
166cookr*********.com63C358510042
167homeso*********.com63C40977155
168yankee*********.com63C38908450
169delawareco******************.com63C30948653
170normand***********.com63C401006755
171classicho***************.com63C38858057
172lacost*********.com63C48987045
173medomak************.com63C56858630
174chapdel************.com63C40937851
175plan*******.net63C35948746
176bornag**********.com63C48856760
177poulind***********.com63C40938051
178villac**********.com63C46937647
179trc****.com63C30947664
180eagl*****.com63C48947247
181concepth*************.com63C38997452
182nation***********.com63C38958842
183carolin***********.com63C30987562
184rebuilde*************.com63C40958047
185america***********.com63C56996047
186thefau**********.net63C30978158
187nielson************.net63C30999342
188bluem*******.llc63C309410040
189kow*****.com63C38957458
190fourb*********.com63C52974667
191southla************.com62C52996443
192remodel***********.com62C381008637
193idaho*********.com62C37847857
194dehaan**********.com62C40788751
195minnesotar****************.com62C37976264
196homes*********.com62C46738747
197appleco************.com62C46957147
198highlandr***************.com62C42957251
199buildn**********.com62C40998435
200togethe************.com62C30997259
201dupaulc***********.com62C38957157
202hendri**********.com61C43879130
203kcre******.com61C42808149
204aar***.net61C30987753
205realr*********.co61C40728156
206doneright****************.net61C38937053
207willetc***********.com61C281007952
208libertyhi**************.com61C401006353
209gall*******.com61C38895969
210gamisc***********.net61C181008064
211revisi***********.com61C28908456
212akarenb***********.com61C38948736
213cons*******.com61C25959147
214infinity**************.com61C281007853
215abovea**********.com61C40976157
216allied**********.com61C28977358
217buildi**********.com61C45767654
218unshakea**************.com61C48997830
219dd***.com61C48986147
220akhomem************.com60C35967151
221martinsho**************.com60C30958344
222castill************.com60C301007846
223mlcr*******.com60C37827952
224newlea***********.com60C30958247
225skogma***********.com60C30808158
226next*****.com60C30957455
227liveo*******.com60C35997840
228owing*********.com60C36908046
229foxwo*********.com60C38936357
230hometownren******************.com60C30898249
231k-de*******.com60C40817453
232arrowc***********.org60C40938136
233copper**********.com60C42996448
234bell*****.com60C30998045
235ny**.com60C48957135
236kac*****.com60C42878137
237craft********.com60C30937654
238classi***********.com60C33877158
239theremo************.com60C301007746
240vermontreno*******************.com60C20958951
241virgin*********.com60C40916653
242norths**********.com60C40927940
243homesru***********.com59D30966857
244camer********.com59D42958130
245toddthomas****************.com59D20958054
246cornerston******************.com59D40996346
247tvre*****.com59D311008238
248boy***.com59D281006457
249indiana***********.com59D38727559
250lmc****.com59D30988337
251bl**.com59D40907938
252knoxhom***********.com59D40957637
253bjcont***********.com59D46807837
254barte*********.com59D401006445
255irwinbrot**************.com58D35739040
256holtzma***********.com58D281007147
257chadchil*************.com58D301007641
258hdrre********.com58D40897836
259remod*******.com58D30906162
260thehome************.com58D40955652
261jr***.com58D68902355
262mainely***********.com58D48994750
263ridgewood****************.com58D301005262
264foxrem*********.com58D35727657
265bb***.com58D25938247
266sim*****.com58D30958437
267pcrc*******.com58D40906547
268iconcon***********.com58D25997844
269deslande*************.com58D35877446
270texas-h*************.com58D40925457
271greenst*************.com58D40957631
272alabamahome******************.com57D40954658
273johnhank*************.com57D35897145
274besthom************.com57D30866856
275californi**************.com57D30777755
276strai*********.com57D48974645
277gerris***********.com57D30985857
278american**************.com57D481003755
279kastler************.com57D20847956
280residenti**************.com57D35947336
281yukoncons***************.com57D40945650
282stapleton**************.com57D30985560
283ciprianire*****************.com57D301006447
284flb***.com57D53954740
285anthonysl****************.com57D38946641
286eliteho************.com57D38917040
287dc-re********.com57D30807653
288innova*********.com56D38954952
289hawaii***********.com56D40956337
290citywid***********.com56D28955856
291boltec***********.com56D25907149
292lvre*****.com56D61971062
293dconre*********.com56D53993547
294elite*******.com56D30997335
295buffing*************.com56D25986948
296deltar***********.com56D40976930
297gatew********.com56D38983664
298cosnerc***********.com56D40975840
299shaw*******.com56D30927937
300seap*****.com55D52944142
301springsh**************.com55D38856147
302designbuil****************.com55D26876951
303mlm****.com55D281005255
304lei*****.com55D30915753
305moorer*********.com55D38678435
306okc-re*********.com55D35678145
307siouxfall***************.com55D381003659
308remedyho*************.com55D43974149
309sacre********.com55D28836851
310hammer*********.com55D28975057
311elmb*****.com54D23898333
312lastfront**************.com54D30975645
313dewsonc***********.com54D40756938
314backco**********.com54D38993459
315wests********.com54D481001069
316executi************.org54D25877937
317pacifi**********.com54D27944859
318dmconstr**************.com53D25956242
319allangl************.com53D401005132
320buildwi***********.com53D37895147
321dalcoho************.com53D30995047
322everest***********.com53D521002249
323homep*******.com53D401003747
324supe******.com52D38777527
325bato*******.pauldavis.com52D561001050
326rs-deve************.com52D45941959
327therem*********.com52D40904742
328alaska***********.com51D30953558
329mattco**********.com51D201005840
330mgmb*******.com51D40944238
331colorad************.com50D61831052
332regencyh*************.com50D20994848
333andrewmar***************.com50D28885937
334morro********.com50D38991067
335bancon*********.com50D40843353
336digi*******.com49F40934330
337renu*******.com49F45991052
338vermontcon****************.com49F20955740
339birming*************.com47F42951053
340handywo*************.com47F18876631
341build*******.com47F301001062
342sparrow************.com47F30954037
343trueso**********.com47F501001039
344reli*******.com46F38871553
345affordabl**************.com46F41971049
346hilwe*********.com46F30991059
347gilorr*********.com45F30804437
348goli*******.com44F20981953
349danie*********.com44F38871052
350rnr****.com44F30951351
351mdhome**********.com43F20972843
352stoney*********.com43F30952040
353constru************.com43F30831059
354ngare********.com42F35901045
355freimar*************.com42F25842346
356sweetho************.com42F30981042
357anderso***********.com41F25971047
358mnremode*************.com41F20971053
359homeb*********.com41F35601062
360aventyr************.com40F202010021
361iowahom***********.com37F30881033
362marshallbui******************.com37F30831037
363impro*******.com37F30208115
364anthony*************.com34F20207025
365jcrem*******.info34F25721037

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

365 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Remodeling / Renovation Website Score?

The average remodeling / renovation website scores 61/100. Get a free audit to see where you stand and how to improve your AI search readiness.

Get Your Free Audit
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Remodelers Transform Homes. Their Websites Are Stuck in the Before Photo. | AISO Studio