Your Roof Survived the Storm. Did Your Website?

Why This Matters for Roofing

Key Takeaways

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  Most roofing websites underperform. An average score of 61 means the typical site misses more than half of what modern search systems look for.
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  Storm-related searches spike fast. When severe weather hits, homeowners search immediately. Sites optimized for AI answers capture those leads first.
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  Schema markup is missing on 18% of sites. This is the single easiest fix with the biggest return for search visibility.
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  Readability scores are low across the board. Most roofing sites use industry jargon that confuses homeowners and AI systems alike.
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  AEO scores trail far behind SEO. Even sites with decent SEO are invisible to AI answer engines like ChatGPT and Perplexity.
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  The competitive gap is wide open. With most sites scoring below 50, any roofing company that optimizes now jumps ahead of the pack.

How to Improve Your Roofing Website

1. Add a storm damage resource page. Cover hail, wind, and fallen tree damage. Include steps for filing insurance claims. This single page can capture more traffic than your entire blog.
2. Create city-specific landing pages. Build one page per service area with the city name in the title, headings, and content. Include local landmarks and neighborhoods.
3. Add JSON-LD schema to every service page. Use LocalBusiness and Service schema types. Include your service area, price range, and contact info. This takes under an hour.
4. Write an FAQ section with at least 8 questions. Use the exact questions homeowners type into Google. Answer each one in two to three sentences. Mark them up with FAQPage schema.
5. Add alt text to every project photo. Describe the work: "New asphalt shingle roof installed after hail damage in Springfield, MO." This helps SEO, accessibility, and AI indexing.

Score Distribution

All 371 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.