Security Companies Protect Buildings. Their Websites Are Wide Open.

Professional Services · 241 sites audited · March 22, 2026

52

AISO Score

37

AEO

90

SEO

42

Readability

47

Engagement

The State of Security Websites

A property manager asks Google AI: "Best commercial security companies near me." Your firm has guarded high-profile clients for years. But your website has no structured data and one paragraph about your services. Across 241 security service sites, the average AISO score is 52/100. SEO averages 90. AEO hits 37.

Engagement scores 47 and readability sits at 42. A total of 39% fall below 50. Security firms rely on reputation and referrals. As AI becomes the new referral engine, websites need to carry their weight.

Schema markup is absent from 31% of security sites. Without it, AI cannot identify your service area, specialties, or credentials.

Why This Matters for Security

Physical security services is defined as the provision of personnel, technology, and systems to protect people, property, and assets from threats. This industry sells trust. A weak website undermines that trust before a prospect ever calls.

AI answer engines are increasingly how property managers and business owners find security providers. When they ask for recommendations, AI looks for service details, coverage areas, and credentials. Most security company websites provide none of this in a format AI can read.

Local Service schema refers to structured data markup that tells search engines a business serves a specific geographic area with specific services. For security companies, this is essential for appearing in local and AI-powered recommendations.

Security firms that rely on referrals alone will lose ground as AI becomes the new referral engine.

Key Findings

39%

Score Below 50

31%

No Schema Markup

15%

No Open Graph Tags

37/100

Avg AI Engine Score

Key Takeaways

Common Mistakes in Security Websites

  1. One-page websites — A single page listing all services gives AI nothing specific to cite for any query.
  2. No service area pages — Without location-specific pages, local searches do not surface your firm.
  3. Missing licensing information — State licenses and certifications should be visible and in structured data.
  4. Stock photos instead of real imagery — Generic security guard photos with no alt text add no value.
  5. No case studies or client types — Property managers want to see you serve businesses like theirs.

How to Improve Your Security Website

  1. Create separate pages for each service. Guard services, patrol, alarm monitoring, and access control each need their own page.
  2. Build service area pages. Create pages for each city or region you cover with local details.
  3. Add LocalBusiness and Service schema. Include service types, areas served, hours, licensing, and contact information.
  4. List credentials and certifications. Show state licenses, insurance, and industry certifications on every service page.
  5. Write FAQ sections for each service type. Answer questions about response time, pricing models, contract terms, and insurance requirements.

Dimension Breakdown

AI Engine (AEO) (30%)
37
SEO (20%)
90
Readability (25%)
42
Engagement (25%)
47

Score Distribution

AISO Score Ranges

0-9
0
10-19
0
20-29
1
30-39
22
40-49
71
50-59
102
60-69
43
70-79
2
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
2 (1%)
C
43 (18%)
D
102 (42%)
F
94 (39%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 rating measuring how well a website performs across SEO, readability, engagement, AEO, and accessibility dimensions.

What is AEO?

AEO refers to Answer Engine Optimization. It is the practice of formatting website content so AI assistants can find, understand, and recommend your services.

Why do security companies need website optimization?

Property managers and business owners increasingly use AI tools to find security providers. Companies without optimized websites miss these AI-driven referrals.

What schema should security companies use?

Use LocalBusiness schema with service area, hours, and contact info. Add Service schema for each offering. Include licensing and certification data.

How do AI engines find security companies?

AI reads service descriptions, geographic coverage, credentials, and review data from structured website content. Vague or missing information means no recommendation.

Should security firms show their service areas on the website?

Yes. Create dedicated pages for each service area with local details. AI engines match service providers to geographic queries.

What accessibility issues affect security websites?

Poor color contrast, missing form labels on quote request forms, and no alt text on team or equipment photos are common issues.

How can security companies improve their online presence?

Write specific service pages, add structured data, create local content, and build FAQ sections that answer common prospect questions.

All 241 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#DomainAISOGradeAEOSEORead.Eng.
1stride*********.com78B661007181
2d**.wa.gov70B52858167
3starks**********.com69C48977862
4stts*******.com69C70955757
5secu******.com69C551007751
6dpsse*********.com68C66907646
7american**************.com67C631005160
8bannerse**************.com67C78954552
9cbis*******.com67C381007964
10frontier**************.com66C40977565
11opssec**********.com66C531006259
12scpriv***********.com66C30918569
13reliables***************.com64C521006052
14cascadia**************.com64C811001959
15forticose**************.co64C60995152
16wests*********.com64C40949537
17s-ks*******.com63C43946757
18shie*******.com63C30948158
19bsg***.com63C40997947
20acesec**********.com62C35958348
21abso*******.com62C401006752
22majesti************.com62C46957642
23tsecur***********.com62C42996156
24guardia************.com61C40967742
25securi***********.com61C421004864
26mysecu**********.com61C58855451
27psisecu***********.com61C421005857
28strongbox****************.com61C301007651
29om***.rangerguard.net61C55786549
30blackhi*************.com61C40837157
31guardi**********.com61C40956556
32americanco******************.com61C48995056
33globa*********.com61C238710047
34allareas**************.com60C301006064
35amrks*******.com60C38927052
36twincity**************.com60C55953364
37thegua**********.com60C401007932
38snowbir************.com60C301008441
39epics*******.com60C40987935
40guard********.com60C35926459
41price*********.com60C55993757
42smps*******.com60C251007949
43seals*******.com60C52855060
44reyesworldsec**********************.com60C381006748
45advpr********.com60C30987651
46ateam********.net59D40886156
47smgcorp*************.com59D48954457
48ushe*****.com59D64973347
49advance************.com59D40976743
50ncprot***********.com59D20977459
51aps***.com59D50955049
52enforc*********.com59D48854763
53fastgu**********.com59D40985951
54wyomin*********.com59D301007742
55qualitysec****************.com58D35808242
56oneprote*************.com58D38985751
57immanu**********.net58D55954049
58granit**********.com58D38778143
59eagleeyeintern*************************.com58D30947347
60safetyand****************.com58D38965852
61phelp*********.com58D40936248
62censo*********.com58D33858243
63arrows**********.com57D38927237
64superi*********.com57D45923762
65twincityse****************.com57D631003340
66tpcs*******.com57D30927245
67sile*******.net57D201008540
68securit***********.us57D40944064
69guardi**********.com57D301006547
70narro*********.com57D451004154
71hillstr***********.com57D28797852
72jrsinv***********.com57D56953352
73sunsta***********.com56D58932951
74nvsecur***********.com56D60905030
75tg***.com56D38706559
76maxx*****.com56D47688230
77mytenne************.com56D301006245
78smarts***********.com56D40954753
79secu*****.com55D50803757
80securi*********.com55D53853752
81pikesp***********.org55D38994351
82investi*************.com55D49972557
83guardia************.com55D40994450
84perma*********.com55D40855847
85s**.us55D35776847
86okgo******.org55D40805057
87phdsecu************.com55D35875852
88kres*******.com55D52954240
89onguard***********.com55D25956352
90pro*****.us54D521001559
91boss*******.com54D38973559
92trident************.com54D201006942
93advanceds***************.net54D40945538
94rssecu***********.com54D25985257
95gojo*******.com54D25905658
96knight**********.com54D48943647
97onesecu***********.com54D40944645
98om***.pro54D401003848
99securit************.org54D35738430
100ssn***.com53D38875642
101cals*******.us53D40834752
102assure***********.com53D48993837
103americans***************.com53D30855059
104indianase**************.com53D48982747
105grizzl*********.com53D40964937
106blackst***********.com53D48981064
107desertw***********.com53D35904453
108alant*********.com53D45922957
109metros*********.com53D40803861
110securit*************.com53D38656551
111chocolate***************.com53D28807739
11249thst***********.com52D40827224
113foundat***********.net52D50923836
114securit***********.com52D40993547
115firstprot**************.com52D46993342
116northst************.com52D38864547
117ironro**********.com52D40953053
118eagleey***********.com52D40656145
119guard*******.com52D38954342
120bismarck-**************.com52D25876742
121securit*************.com52D301004645
122cess*******.com52D40924441
123blackmoun**************.com52D40973548
124riley********.net51D30983952
125safe******.us51D41774647
126ss***.com51D40804251
127everon*********.com51D301002957
128protecti**************.com51D42982948
129dkse******.com51D38992653
130twincityse*****************.com51D43805930
131charliem*************.com51D56872542
132centr********.com51D40982752
133np***.com51D52873536
134mpsise*********.com51D40971563
135relianc************.com51D40882757
136jackson************.com51D40894342
137clearwa*************.com51D26954847
138mem****.dcchamber.org51D33874747
139rang*******.net50D58881048
140secur*******.com50D48852054
141fcss*******.us50D30944247
142prote*********.net50D40923840
143rockwe**********.com50D25814658
144northstat**************.com50D38527341
145professi**************.com50D30955037
146revel********.com50D28725258
147stjame*********.com50D30833858
148nms***.com49F28943651
149colorados***************.com49F40973437
150unparal*************.com49F251002857
151professiona********************.com49F20905841
152pacsecu************.com49F401002642
153securi**********.com49F32895136
154odinsg*********.com49F30786235
155borders************.com49F38735437
156a**.com49F48951051
157ak***.net48F30923942
158personalpr*****************.us48F28883255
159srte******.com48F40992145
160tal****.com48F30774747
161adva*******.com48F40972147
162executi*************.com48F38853743
163igspr********.com48F40952247
164tx**.org48F30953247
165vermon*********.com48F40904230
166capitolsec****************.com48F38893145
167elitein***********.com48F30803357
168metropublic********************.com47F30973835
169cktacti***********.com47F30923941
170korne*********.com47F28963147
171greenval*************.com47F25835338
172peacemak**************.com47F25883353
173pgsecur***********.com47F30804542
174dssmet**********.com47F481001042
175use****.com47F38973430
176ah***.com46F48931735
177vpsecur***********.com46F20983547
178advancedpr******************.com46F35852745
179fpis*******.com46F30823747
180securityg***************.com46F53703431
181lsb***.com46F30893640
182dukeci**********.com46F35843937
183roycese************.net46F35733747
184cascad**********.com46F35743647
185executive****************.com46F28943045
186advancedpro*******************.com45F38881945
187loca*****.teamsignal.com45F40801551
188pala*******.com45F40991043
189homeland-secu***********************.ueniweb.com45F30951257
190walde*********.com45F45951140
191liberty************.com45F40901049
192greatla***********.org45F40941047
193sundow*********.com45F48971035
194private-s****************.com45F35782552
195tari*******.com45F40772446
196amerec**********.com44F20903347
197bays*****.com44F43653737
198weise*********.com44F25804636
199ohiosecu*************.com44F37931046
200alphase************.com43F201001059
201firstgua*************.com43F40951830
202invictus*************.com43F28891453
203lrse******.com43F28684438
204md**.maryland.gov43F28821062
205elitesec**************.org43F35792838
206metro********.com42F25922640
207esssecur**************.com42F38921038
208g-forc**********.com42F30902138
209randle*********.com42F301001040
210pendle***********.com42F30922138
211nearvi**********.com41F15703553
212ussec********.com41F40951030
213arrow********.com40F25851053
214wexf******.com40F28901043
215thewat*********.com40F35652242
216securi*********.com40F18981048
217eliteprot**************.us40F30871837
218com*****.utah.gov40F23801057
219pss*****.com39F30831042
220publico***********.com39F30503940
221pi**.nd.gov39F35681048
222tristates****************.com39F35861037
223godly********.com38F20851048
224illino**********.com38F15773437
225newengl***********.com38F40751035
226captu*******.com38F20981138
227securi*********.com38F25891040
228delta*******.com38F15921052
229las****.com37F18871047
230sas-*****.com37F28931030
231alerts*********.com37F20901040
232northe***********.com37F23921037
233libertypro*****************.com37F20901042
234mbisecu************.com36F28901030
235comman***********.com35F20881037
236statewi************.com35F20921032
237securit************.com34F28533325
238imperi**********.com34F15781046
239black********.com34F15951030
240brooksi*************.com30F28671022
241rpssecurit*****************.com29F18771022

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

241 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Security Website Score?

The average security website scores 52/100. Get a free audit to see where you stand and how to improve your AI search readiness.

Get Your Free Audit
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Security Companies Protect Buildings. Their Websites Are Wide Open. | AISO Studio