Adult Children Search "Assisted Living Near Me for Mom" — Most Facilities Stay Hidden

AISO Score

AEO

SEO

Readability

Engagement

The State of Senior Care / Assisted Living Websites

An adult daughter searches "assisted living near [city] for mom with dementia." She needs options fast. The AI summary shows three facilities — none from her area. We scanned 288 senior care websites to understand why. The average AISO score is 52 out of 100, the lowest in all of healthcare.

SEO averages 83. Readability scores just 51 — the worst in healthcare. AEO sits at 35. A staggering 37% of sites score below 50. These are not small businesses with basic websites. Many are part of larger organizations. The problem is content, not resources.

43% of senior care sites lack schema markup entirely. That means search engines cannot identify them as senior care facilities. Engagement at 49 is average, but without readable content and structured data, good formatting alone cannot save these sites. The families who need senior care the most are the ones least likely to find it online.

Why This Matters for Senior Care / Assisted Living

Senior care decisions are made by adult children, not the residents. These family members are stressed, emotional, and searching urgently. They need clear answers about care levels, costs, availability, and what daily life looks like at a facility.

AEO is defined as AI Engine Optimization — the process of making website content findable and citable by AI search tools like ChatGPT, Perplexity, and Google AI Overview. Senior care sites average just 35 in this area. Families turning to AI for help will not find most facilities.

The readability problem is severe. Senior care websites often use corporate language and healthcare jargon. "Memory care continuum" means nothing to a worried daughter. "We care for people with Alzheimer's and dementia" means everything.

Facilities that write clear, honest content about what they offer will gain a real edge. Most competitors are invisible online. The first senior care organizations to fix their content will capture families who are searching right now.

Senior care has the lowest website scores in healthcare — families searching for help find corporate jargon instead of answers.

Key Findings

37%

Score Below 50

43%

No Schema Markup

33%

No Open Graph Tags

35/100

Avg AI Engine Score

Key Takeaways

•
Lowest healthcare AISO score at 52 — senior care websites perform worse than every other medical vertical.
•
Readability is just 51/100 — the worst in healthcare. Families cannot understand the content these sites publish.
•
37% score below 50 — nearly two-thirds of sites are failing across multiple dimensions.
•
44% have no schema markup — search engines cannot even identify these as senior care facilities.
•
AEO at 35 is critically low — AI search tools have no senior care content to cite for most queries.
•
SEO at 83 is the lowest in healthcare — even basic technical optimization is missing at many facilities.

Common Mistakes in Senior Care / Assisted Living Websites

Corporate language over family language. "Our continuum of care provides holistic wellness" means nothing to a worried family member. "We help with daily tasks, meals, and medication" is what they need.
No pricing guidance. Families need cost ranges. "Contact us for pricing" loses them to competitors who share ranges. Even "starting at $3,500/month" helps.
Missing care level descriptions. Families do not know the difference between independent living, assisted living, and memory care. Define each clearly on your site.
No virtual tour or photo content. Families want to see the facility before visiting. Without photos or video, your website feels like a brochure, not a real place.
Buried contact and availability info. Families are often in a hurry. If they cannot find your phone number and availability within seconds, they move to the next option.

How to Improve Your Senior Care / Assisted Living Website

Rewrite all pages at a 7th grade reading level. Replace "continuum of care" with "levels of help we provide." Replace "holistic wellness" with "health and daily support." Families need plain language.
Create a page for each care level. Build separate pages for independent living, assisted living, memory care, and respite care. Define each in 2-3 simple sentences. List what is included.
Add pricing ranges to your website. Include a "Cost" or "Pricing" page with starting prices for each care level. Note that final pricing depends on individual needs. This answers the second most common family question.
Build a FAQ page for families. Cover "How do I know if my parent needs assisted living?" "What is memory care?" "What does a typical day look like?" Answer each in 3-4 short sentences.
Add SeniorCare or LodgingBusiness schema markup. Include your facility name, address, care levels offered, and contact information. This helps Google and AI tools identify your site as a senior care provider.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

60-69

70-79

80-89

90-99

Grade Distribution

1 (0%)

15 (5%)

80 (28%)

86 (30%)

106 (37%)

Frequently Asked Questions

What is a good AISO score for a senior care website?

An AISO score is defined as a 0-100 composite rating of SEO, readability, engagement, AEO, and accessibility. The senior care average is 44 — the lowest in healthcare. A score above 55 would beat the vast majority of competitors. Above 65 is excellent.

What is AEO and why does it matter for senior care?

AEO refers to AI Engine Optimization — making content findable by AI tools like ChatGPT and Google AI Overview. Families ask AI "best assisted living near me" and "how much does memory care cost." Senior care sites average just 15 on AEO. Most facilities are invisible to these tools.

Why do senior care websites have the worst readability in healthcare?

Senior care organizations tend to use corporate and clinical language. Phrases like "person-centered continuum of care" and "holistic wellness programming" score poorly on readability. Families want simple answers. The average readability score is just 27.

What schema markup should senior care facilities use?

Use LocalBusiness or LodgingBusiness schema with your facility name, address, and care types. Add FAQPage schema on FAQ pages. Include a description of each care level. This helps search engines and AI identify your facility.

How can senior care facilities improve their website?

Start with readability. Rewrite content in plain language. Add pricing ranges. Create pages for each care level. Build a FAQ for families. Add schema markup. These changes can move a site from the bottom half to the top 20% of this vertical.

Should senior care facilities list pricing online?

Yes. Cost is the number two question after location. Families search "how much does assisted living cost." Sharing starting prices or ranges helps your site appear in these searches and builds trust with families doing research.

How do senior care websites compare to other healthcare sites?

Senior care ranks last in healthcare with a 44 average AISO score. The healthcare-wide average is about 56. Readability at 27 and SEO at 69 are both the lowest. This means the opportunity for improvement is larger than any other vertical.

Is website accessibility important for senior care?

Extremely. Both residents and family members may have vision or mobility issues. The average WCAG score is 52. Larger text, high contrast, and simple navigation help everyone. Accessible websites also reduce legal risk under the ADA.

All 288 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	magno********.com	82	A	78	100	86	69
2	assisted**************.com	76	B	64	95	87	65
3	gracese*************.com	74	B	68	89	86	57
4	columb*********.com	74	B	58	99	90	57
5	car***.com	73	B	83	100	43	69
6	h**.texas.gov	73	B	48	99	88	67
7	senio*********.org	72	B	63	95	67	71
8	assiste************.com	72	B	52	98	85	61
9	npsen*********.com	72	B	56	100	78	64
10	scassi**********.org	72	B	83	77	54	74
11	shadyoaks**************.com	71	B	66	100	83	40
12	car***.us	71	B	50	95	87	59
13	benedi***********.org	71	B	48	95	90	61
14	river*******.org	71	B	60	100	77	54
15	qua****.healthfinder.fl.gov	70	B	60	92	67	69
16	r**.org	70	B	66	73	84	59
17	assis*********.org	69	C	83	95	41	59
18	actsr*********.org	69	C	52	100	72	62
19	broo*****.com	69	C	52	98	77	59
20	carriagehi****************.com	69	C	48	95	87	54
21	ohio******.org	69	C	56	99	71	58
22	aspencre**************.com	68	C	48	92	75	64
23	asb***.org	68	C	55	90	73	62
24	assisted**************.com	68	C	81	98	45	52
25	stell********.com	68	C	48	99	84	52
26	aspenval**************.com	68	C	48	100	84	52
27	watercre**************.com	68	C	38	92	93	58
28	leis*******.com	68	C	55	100	65	59
29	avistas***********.com	67	C	42	97	84	54
30	gran*******.com	67	C	45	100	73	61
31	gardenhil***************.com	67	C	58	90	78	47
32	somer********.com	67	C	30	94	89	69
33	harriso*************.com	67	C	38	98	81	62
34	d**.wisconsin.gov	67	C	52	90	76	57
35	pegasus************.com	66	C	56	99	57	62
36	ben****.org	66	C	40	94	84	58
37	winche***********.com	66	C	48	99	76	52
38	beehi*******.com	66	C	42	97	76	59
39	elegan*********.com	66	C	40	95	88	53
40	abramsa*************.com	66	C	50	92	78	54
41	haven********.com	65	C	48	99	70	55
42	primros***********.com	65	C	52	100	71	46
43	asc****.com	65	C	48	95	69	59
44	ocea*******.com	65	C	48	99	67	55
45	huma*****.org	65	C	30	97	86	59
46	wentwort*************.org	65	C	35	89	90	57
47	belmo*********.com	65	C	38	98	78	57
48	heritagepl*****************.com	65	C	30	100	86	57
49	marl*******.com	64	C	40	100	81	47
50	kutzse**********.org	64	C	38	91	87	50
51	greenwoo*************.com	64	C	30	100	76	64
52	cedarbro**************.com	64	C	38	100	74	57
53	dp***.mt.gov	64	C	40	75	78	69
54	acaci********.com	64	C	38	92	86	52
55	spectru***********.com	64	C	38	100	84	48
56	ltcli*******.oregon.gov	64	C	30	90	97	50
57	thepear***********.com	64	C	38	94	74	60
58	liveatt***********.com	64	C	30	100	80	59
59	ascens*********.org	64	C	48	98	71	50
60	sage*******.com	63	C	40	95	75	51
61	sunrise************.com	63	C	30	99	87	48
62	harmonys*************.com	63	C	38	94	74	58
63	payingf************.com	63	C	61	94	41	62
64	stcharl***********.org	63	C	30	95	84	56
65	vantagep**************.org	63	C	30	94	79	62
66	encore-a*************.com	63	C	38	95	79	52
67	nv***.org	63	C	40	90	82	48
68	sprin********.org	63	C	40	97	70	57
69	carol********.com	63	C	30	98	72	64
70	orchards**************.com	63	C	40	99	80	43
71	thewill***********.com	63	C	38	93	90	40
72	morni********.com	63	C	40	97	69	59
73	ta**.org	63	C	33	99	74	59
74	elison*********.com	63	C	30	98	82	57
75	ivy*****.com	62	C	30	95	94	41
76	northbri**************.com	62	C	48	95	62	52
77	epwor*******.org	62	C	38	94	75	54
78	villag***********.com	62	C	40	99	58	62
79	vitalit*************.com	61	C	40	97	74	44
80	theplaza**************.com	61	C	38	95	78	44
81	valley***********.org	61	C	35	89	80	52
82	livin*******.com	61	C	48	83	61	59
83	oakhi********.com	61	C	40	80	76	56
84	perryc*********.gov	61	C	28	97	81	52
85	abbingto*************.com	61	C	30	95	83	47
86	agap******.com	61	C	40	80	83	47
87	fores********.org	61	C	40	94	69	52
88	summe*******.com	60	C	30	100	72	51
89	elde******.org	60	C	43	82	69	54
90	kinao********.com	60	C	30	89	69	64
91	mas*****.org	60	C	47	73	79	47
92	ilc***.org	60	C	36	83	78	52
93	saintannr***************.com	60	C	33	100	81	40
94	thes******.org	60	C	35	87	85	45
95	che***.org	60	C	35	80	80	54
96	azur*******.com	60	C	40	94	66	50
97	atrias***********.com	59	D	48	95	50	54
98	bridgep************.org	59	D	30	100	75	45
99	arcad*********.com	59	D	25	99	80	48
100	marylan************.211md.org	59	D	46	93	63	45
101	lind******.org	59	D	40	93	71	42
102	vist******.org	59	D	30	99	75	47
103	chape*********.com	59	D	40	99	77	33
104	washing*************.com	59	D	25	95	81	50
105	campbel***********.com	58	D	35	87	86	35
106	brookf***********.com	58	D	30	93	83	37
107	hea***.ct.gov	58	D	52	72	76	35
108	arc****.org	58	D	43	75	84	38
109	michiganh****************.com	58	D	30	80	72	58
110	mona*****.com	58	D	40	88	79	35
111	thewa*******.net	58	D	40	65	87	45
112	chelsea************.com	58	D	42	100	41	62
113	mem****.nmhca.org	58	D	25	70	96	51
114	stoney***********.com	58	D	25	78	86	53
115	hea***.alaska.gov	57	D	52	88	51	43
116	pa**.com	57	D	52	94	42	50
117	mic*****.gov	57	D	48	83	54	48
118	aberdee*************.com	57	D	42	97	52	47
119	sen*****.com	57	D	40	99	54	45
120	eve*****.org	57	D	40	100	47	53
121	westhi**********.com	57	D	30	97	59	57
122	aplac*******.com	56	D	55	93	25	60
123	lakevi*********.org	56	D	30	93	66	48
124	pipe*******.org	56	D	40	100	45	52
125	caref*********.com	56	D	30	100	62	47
126	steliza*************.org	56	D	40	100	44	53
127	lc**.com	56	D	40	92	45	57
128	herit*********.com	56	D	20	90	74	55
129	sequo********.org	55	D	30	99	56	47
130	caassi**********.org	55	D	40	70	65	51
131	brightvi**************.com	55	D	28	99	61	47
132	ivyl*****.com	55	D	25	99	75	35
133	iowah*********.org	55	D	20	80	96	35
134	scarbor***********.com	55	D	30	93	65	45
135	ma**.gov	55	D	40	77	69	40
136	med*****.ms.gov	55	D	60	95	25	48
137	ph**.org	55	D	30	81	69	52
138	morga*********.com	55	D	30	88	77	37
139	ag***.ca.gov	54	D	40	75	49	60
140	rockymount*****************.com	54	D	20	95	69	47
141	ameri********.com	54	D	42	97	46	42
142	bluegra***********.com	54	D	35	94	60	38
143	defin*******.com	54	D	63	90	20	49
144	senior***********.com	54	D	52	99	10	64
145	hea***.mo.gov	54	D	33	78	60	54
146	moassi**********.org	54	D	40	98	45	46
147	kali*******.com	54	D	30	92	62	46
148	nm***.org	54	D	35	70	58	58
149	valle********.net	54	D	40	84	55	45
150	alas******.org	53	D	38	90	56	38
151	ala****.org	53	D	33	73	77	38
152	dha***.com	53	D	48	93	39	42
153	bhisen*********.org	53	D	30	100	52	43
154	hea***.maryland.gov	53	D	60	88	31	40
155	coterie************.com	53	D	30	95	59	42
156	washing***********.gov	53	D	46	90	27	56
157	presco*********.org	53	D	23	95	65	42
158	hollycr************.com	52	D	30	95	36	58
159	whereyo************.org	52	D	38	98	36	46
160	continenta******************.com	52	D	40	100	49	30
161	hea***.ri.gov	52	D	25	65	72	55
162	up**.com	52	D	35	89	53	40
163	th**.org	52	D	25	85	70	40
164	rockym***********.com	52	D	38	80	38	62
165	hea***.usnews.com	51	D	53	93	10	54
166	cres*******.com	51	D	35	82	74	23
167	dis*****.eskaton.org	51	D	50	99	31	35
168	d**.georgia.gov	51	D	40	89	50	35
169	h**.illinois.gov	51	D	35	89	41	50
170	sra***.org	51	D	40	93	32	50
171	welchs***********.com	51	D	30	85	54	47
172	en**.org	51	D	43	15	97	42
173	allia*******.org	51	D	43	15	97	42
174	countrypl***************.net	51	D	20	94	48	57
175	da**.vermont.gov	51	D	43	80	42	47
176	as**.hhs.gov	50	D	43	15	91	47
177	co***.org	50	D	38	94	43	35
178	health**********.idaho.gov	50	D	40	80	41	48
179	heal******.nj.gov	50	D	23	75	91	22
180	maple*******.com	50	D	30	95	35	53
181	villass*************.com	50	D	30	99	44	41
182	val*****.org	50	D	30	65	73	40
183	mu**.org	49	F	43	15	95	37
184	cent*****.com	49	F	15	88	59	47
185	woodl*********.com	49	F	35	90	40	42
186	p**.org	49	F	28	93	21	67
187	o**.ohio.gov	49	F	33	97	38	40
188	miasen*********.com	49	F	32	71	67	35
189	gh**.info	48	F	38	71	39	49
190	scenicliv**************.com	48	F	40	80	40	40
191	ln**.org	48	F	25	68	61	48
192	hea***.state.mn.us	48	F	38	85	18	59
193	dh**.ne.gov	48	F	43	15	86	42
194	valleys***********.org	48	F	30	89	46	40
195	ag***.ohio.gov	48	F	25	84	46	47
196	ca***.org	47	F	38	99	18	45
197	stfran*********.org	47	F	30	85	47	37
198	richmondp****************.com	47	F	20	95	45	43
199	legends***********.com	47	F	38	100	10	52
200	kenilw**********.com	47	F	40	85	40	30
201	l**.la.gov	46	F	30	99	29	40
202	aac*****.org	46	F	38	78	24	50
203	ndl***.org	46	F	42	75	10	62
204	mag****.gov	46	F	47	62	30	46
205	seni*******.com	45	F	40	94	10	45
206	extend***********.com	45	F	30	85	28	47
207	onek*******.net	45	F	28	65	57	37
208	silver***********.com	45	F	30	95	37	30
209	assiste***********.com	45	F	25	72	38	53
210	camde*******.com	45	F	40	65	39	40
211	valley*********.org	45	F	20	87	42	43
212	mead*******.com	44	F	40	99	10	37
213	ma***.gov	44	F	32	88	23	45
214	miassi**********.org	44	F	35	65	40	43
215	m**.gov	44	F	30	37	95	15
216	car*****.com	44	F	43	80	10	52
217	care*******.net	43	F	43	80	10	48
218	exp****.ativoprescottvalley.com	43	F	35	58	39	45
219	care*******.org	43	F	43	80	10	48
220	caref*********.org	43	F	43	80	10	48
221	fidj******.com	43	F	25	94	31	36
222	tut***.com	43	F	28	99	10	50
223	main*******.org	43	F	40	92	15	36
224	getc*****.com	43	F	30	82	24	47
225	oakmont************.com	42	F	38	95	10	37
226	midwe*********.com	42	F	30	85	11	54
227	h**.nd.gov	42	F	31	80	10	55
228	theem*******.com	41	F	38	80	10	43
229	mohea*******.com	41	F	30	85	22	38
230	senior-li****************.com	41	F	30	99	10	40
231	arhea*******.com	40	F	25	82	26	39
232	theced***********.org	40	F	15	90	28	40
233	oh**.org	40	F	23	88	10	53
234	d**.sd.gov	40	F	20	20	97	21
235	a**.hca.nm.gov	38	F	30	83	10	40
236	vh**.org	38	F	30	95	10	30
237	ourp******.com	38	F	28	70	21	40
238	hsa***.azdhs.gov	37	F	10	53	76	18
239	assiste***********.com	36	F	20	91	10	37
240	d**.sd.gov	36	F	20	80	10	45
241	vh**.net	36	F	20	85	18	35
242	kh**.org	35	F	20	85	10	38
243	careno***********.org	35	F	22	57	10	58
244	in**.ncdhhs.gov	34	F	28	71	10	37
245	oh**.com	34	F	20	83	10	37
246	cc**.doh.wa.gov	34	F	40	58	10	30
247	colorado**************.com	33	F	20	75	10	37
248	ms***.com	33	F	20	83	10	30
249	dh**.nh.gov	33	F	25	73	10	32
250	pro*****.health.ny.gov	33	F	18	75	10	40
251	wh**.org	33	F	20	85	10	30
252	okl*****.gov	32	F	15	58	10	52
253	care*****.net	31	F	10	53	10	60
254	carea*******.org	30	F	10	53	10	56
255	carefo***********.net	30	F	10	53	10	56
256	carec*******.net	30	F	10	53	10	56
257	careco*********.org	30	F	10	53	10	56
258	care*******.org	30	F	10	53	10	56
259	carei*******.net	30	F	10	53	10	56
260	care*******.org	30	F	10	53	10	56
261	car*****.org	30	F	10	53	10	56
262	care******.org	30	F	10	53	10	56
263	carek*******.org	30	F	10	53	10	56
264	carel********.org	30	F	10	53	10	56
265	carema***********.org	30	F	10	53	10	56
266	carem*******.org	30	F	10	53	10	56
267	carem********.org	30	F	10	53	10	56
268	caremi*********.org	30	F	10	53	10	56
269	carem*******.org	30	F	10	53	10	56
270	caren*******.org	30	F	10	53	10	56
271	care******.org	30	F	10	53	10	56
272	caren********.org	30	F	10	53	10	56
273	caren********.org	30	F	10	53	10	56
274	care*******.org	30	F	10	53	10	56
275	car*****.org	30	F	10	53	10	56
276	careo*******.net	30	F	10	53	10	56
277	caref********.org	30	F	10	53	10	56
278	carepe**********.org	30	F	10	53	10	56
279	caret********.org	30	F	10	53	10	56
280	carev*******.org	30	F	10	53	10	56
281	carew*********.org	30	F	10	53	10	56
282	carewe**********.org	30	F	10	53	10	56
283	carew********.org	30	F	10	53	10	56
284	dc***.org	29	F	20	65	10	30
285	i**.gov	26	F	13	61	10	28
286	montanahea******************.org	26	F	25	45	10	28
287	ohf***.wvdhhr.org	20	F	15	45	10	16
288	dh**.ca.gov	13	F	20	15	10	5

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

288 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Senior Care / Assisted Living Website Score?

The average senior care / assisted living website scores 52/100. Get a free audit to see where you stand and how to improve your AI search readiness.

Get Your Free Audit