Tire Shops Keep Cars Rolling. Their Websites Spin Their Wheels.

Automotive · 328 sites audited · March 22, 2026

57

AISO Score

30

AEO

94

SEO

64

Readability

52

Engagement

The State of Tire / Parts Websites

A driver asks an AI tool: "Best tire shops near me for all-season tires size 225/65R17." Your shop has that tire in stock at a competitive price. But your website says "Tires and Auto Parts" with no inventory or size data. Across 328 tire and parts store sites, the average AISO score is 57/100. SEO averages 94. AEO sits at 30.

Engagement scores 52 and readability reaches 64. A total of 26% fall below 50. Tire and parts stores handle urgent and planned purchases. Their websites should serve both buyer types.

Schema markup is absent from 73% of tire and parts sites. Without structured product data, AI cannot match your inventory to size-specific and vehicle-specific queries.

Why This Matters for Tire / Parts

Tire and parts retail is defined as the sale and installation of tires, wheels, and automotive parts and accessories to vehicle owners. Drivers search for specific sizes and brands. Your website must match this specificity.

AI tools help drivers find the right tire or part by searching for size, brand, and vehicle compatibility. Stores with structured product data get recommended. Those with generic listings lose these searches entirely.

Vehicle fitment data refers to information about which tires or parts are compatible with specific vehicle makes, models, and years. This data is essential for AI to match products to driver queries.

Tire shops with size-specific inventory data and pricing on their website will capture AI-driven purchase searches.

Key Findings

26%

Score Below 50

73%

No Schema Markup

72%

No Open Graph Tags

30/100

Avg AI Engine Score

Key Takeaways

Common Mistakes in Tire / Parts Websites

  1. No tire size search tool — Drivers search by tire size. Your website should let them search or browse by size.
  2. Brands not listed — Name every tire brand you carry with a brief description of each.
  3. Hidden pricing — At least show price ranges by category (budget, mid-range, premium) and size.
  4. No installation details — Mounting, balancing, alignment, and rotation services need descriptions and pricing.
  5. Missing warranty content — Tire warranties, road hazard protection, and service guarantees should be on the site.

How to Improve Your Tire / Parts Website

  1. Create brand and category pages. List tire brands with descriptions and show categories like all-season, winter, performance, and truck tires.
  2. Add Product schema with fitment data. Include tire size, brand, type, price, and compatible vehicles.
  3. Show pricing by category and size. Even ranges help buyers compare before visiting.
  4. List all installation services. Mounting, balancing, alignment, rotation, and flat repair each need descriptions and prices.
  5. Write FAQ for tire buyers. Answer questions about tire lifespan, rotation schedules, winter tire timing, and warranty coverage.

Dimension Breakdown

AI Engine (AEO) (30%)
30
SEO (20%)
94
Readability (25%)
64
Engagement (25%)
52

Score Distribution

AISO Score Ranges

0-9
0
10-19
0
20-29
0
30-39
19
40-49
67
50-59
80
60-69
145
70-79
17
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
17 (5%)
C
145 (44%)
D
80 (24%)
F
86 (26%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 website rating combining SEO, readability, engagement, AEO, and accessibility performance.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of formatting content so AI tools can recommend your tire shop for specific vehicle and size queries.

Why do tire shops need website optimization?

Drivers search for specific tire sizes and brands. Shops with structured product data and pricing get recommended by AI search tools.

What schema should tire stores use?

Use Product schema with tire size, brand, type, and price. Add AutoRepair schema for installation services and LocalBusiness for store details.

How do AI tools match drivers to tire shops?

AI reads tire size availability, brand inventory, pricing, and installation services. Shops without specific product data get overlooked.

Should tire shops show pricing online?

Yes. Price is the top factor in tire purchases. At minimum, show ranges by category and size to capture comparison traffic.

What accessibility issues affect tire shop websites?

Tire search tools without keyboard access, product images without alt text, and appointment scheduling forms without labels.

How often should tire shop websites be updated?

Update inventory and pricing when brands change. Refresh seasonal content before winter and summer tire seasons. Keep service pricing current.

All 328 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#DomainAISOGradeAEOSEORead.Eng.
1tire*******.com75B63939754
2northw**********.net75B4810010062
3atlanti***********.com74B63998755
4inou*****.com74B58929458
5davis*********.com73B551008957
6port*******.com73B4010010062
7gillsp*********.com73B531008464
8gris*******.com73B48959564
9acti*****.net73B4010010062
10tire*****.net72B58928759
11dun*****.com72B601008057
12nwt***.com71B42959264
13mi***.com71B531007962
14meridia************.com71B40979760
15delta*********.com70B48988559
16kingti*********.com70B401008664
17marios***********.com70B40969362
18swea*****.com69C30988477
19bigdisc************.com69C55977952
20parris***********.com69C429210052
21buckh*******.com69C30999564
2249t***.com69C30999664
23floy******.com69C35859473
24njti*******.com69C42979653
25nys****.com69C50808664
26clinton***********.net69C309910059
27raybe*******.com69C309710064
28less*****.com68C30979762
29mrti*****.com68C40999352
30tirew*******.com68C30999857
31loca*****.kentowery.com68C48928458
32riverbe************.com68C43859361
33colo******.com68C48997757
34tire*****.com68C38959258
35ardmo*********.com68C40929853
36bast*******.com68C28929469
37coxt******.com68C32979757
38juan******.com68C301009562
39seviervill******************.com68C38948862
40ameri*******.net67C40998653
41bigo*****.com67C301008269
42colorad************.com67C451008052
43just*****.com67C30949660
44lexb******.com67C38939652
45waver*******.com67C40978062
46mdti*******.com67C369010053
47loca*****.mrtire.com67C48948451
48toha******.com67C48928847
49midwes**********.com67C381008457
50allti*********.com67C381008457
51liber*********.com67C48978942
52bargainb*************.com67C30999656
53webe******.net67C289510059
54alaska***********.net66C40988651
55lopez********.com66C30998960
56tire*****.com66C381008057
57gunniso*************.com66C401009243
58thetires*************.com66C309710052
59coop******.net66C38959153
60americ*********.com66C40998652
61wakefieldt****************.com66C38929845
62norm*****.com66C309910047
63jimle*******.com66C30999059
64markstir*************.com66C30998564
65tir*****.net66C46909837
66tire*******.net66C2010010059
67okti*****.com66C30949262
68cruzt********.com66C40858860
69westtir*************.com66C209710063
70web*****.net66C30979357
71kirkl*******.com66C209910059
72fires********.com65C28859364
73post******.com65C30939259
74azti******.com65C37858464
75fairm********.com65C30999746
76theti*******.com65C38809655
77centralconn******************.com65C209510059
78loca*****.thetirechoice.com65C48908051
79royce********.com65C40938752
80shaff*******.com65C43759355
81loca*****.tirebarn.com65C30908964
82dill******.net65C30978363
83hometo**********.biz65C209710059
84brooklyn*************.com65C289210051
85bigch*******.com64C301009147
86atlan*******.com64C301008553
87georgia***********.com64C209510057
88delta*******.net64C30997864
89unive*********.biz64C30998357
90cabo*******.com64C38978051
91nashuawh**************.com64C30928067
92graham***********.com64C40929243
93champ*******.net64C30949647
94cybe******.com64C201009657
95tir*****.net64C30959845
96jennin*********.com64C209910053
97randys***********.net64C209710053
98unitedt************.com64C42998542
99biso******.com64C20999853
100corr******.com64C28959849
101kell*******.net63C289510042
102youn******.net63C28948856
103hht****.com63C40978642
104tirewa***********.com63C30957662
105intersta*************.net63C257310064
106best*******.com63C301007757
107loca*****.tirewarehouse.net63C30908955
108allj*****.com63C2010010047
109broo******.com63C301009047
110bigsk*******.com63C20999651
111dougl********.com63C209510053
112tallm*******.com63C30938755
113jami******.com63C40998045
114wwt*****.com63C20929757
115doubl*********.com63C35859152
116tire*******.com63C209910047
117trust********.com63C301008847
118northpr************.com63C20959853
119tire*****.us63C28968159
120cunnin*********.com63C40976759
121bigb*******.com63C20959753
122tire*******.net62C25959745
123tea*****.com62C30997260
124midt*******.com62C20959353
125lexbr*********.com62C40957052
126sam*****.com62C32957657
127eit***.com62C40938442
128desp*******.com62C42897451
129gate*******.com62C30987458
130qualityd*************.com62C209910045
131wheelc**********.net62C30948551
132theti*********.com62C25979247
133oldo*****.com62C40977349
134dansti***********.com62C209910045
135shopce**********.com61C32957555
136alva*******.net61C30948351
137loca*****.pompstire.com61C20958161
138jand******.com61C30997850
139coop******.com61C201009645
140pal*****.net61C30997357
141flatso*********.com61C30948945
142mainet*********.com61C40927845
143bang******.com61C38908541
144graham***********.com61C18959748
145frech********.com61C25859747
146murrays************.com61C30808459
147elite*********.com61C30927660
148simsbl***********.net61C301007950
149tirewor*************.com61C209510045
150txt***.com61C20979647
151fortworth**************.com61C30958447
152texa*******.com61C40808942
153tir*****.com61C30979040
154discoun*************.com60C20959247
155williams**************.com60C20979245
156gript********.com60C20929547
157complet************.com60C20959942
158renot*******.com60C28947853
159ti***.bjs.com60C30858550
160murdoc*********.com60C28958150
161tire*****.com60C40828937
162eddies***********.com60C20948557
163garre*******.com59D28927951
164tire*****.com59D40996544
165usatire************.com59D30947550
166goodyea************.com59D32977545
167south*******.net59D30929135
168tired********.com59D35827651
169billst*********.com59D15949745
170freed********.com59D30956757
171bit*****.com59D35858938
172holm******.net59D40997337
173bargai*********.com59D158510050
174port*******.com59D30997644
175loist*******.com59D30947351
176tiress*********.com58D30926756
177eastp*********.com58D30947742
178subur*******.com58D30977740
179lesl******.com58D20998345
180michiga*************.com58D25937947
181kzooti*********.com58D30947645
182aran*******.com58D20998345
183heartland**************.com58D20928153
184ameri********.net58D40996540
185pati******.com58D28927747
186facto********.com58D20958248
187plazat**********.com57D30828642
188twinc*********.com57D201007154
189jenning***********.com57D36946742
190sjt***.com57D20976263
191arthu*******.net57D30947245
192ma***.com57D681001057
193hibd******.com57D20988344
194steve*******.com57D38608154
195vat****.com57D30956750
196pep****.com56D38876245
197premi*********.com56D20997645
198tonystir**************.com56D35946047
199schne********.com56D35749230
200boze*******.com56D33926151
201simp******.com56D40975347
202tireb*********.com56D20947945
203take*******.com56D281005953
204mcduf*******.com56D30995951
205smt***.com55D25907148
206america***********.com55D20956751
207majorb*********.com55D28947142
208green*******.com55D28946745
209and*****.com55D48974045
210montanati**************.net55D18927748
211firestone****************.com54D401004344
212jim*****.net54D28956245
213perfe*********.com54D38707937
214greatw**********.net54D30993168
215sulli*******.com54D30836550
216chan******.com54D20927842
217modern*********.com54D30608350
218stm*****.com54D30836154
219butlert***********.net54D18957842
220facto*********.com54D30957628
221pueb*******.com54D38992664
222county**********.com54D40996030
223vat***.com54D53901071
2244corne*********.com53D20946051
225green*********.net53D40992957
226iowati*********.com53D40992757
227townf*******.com53D20935657
228bristowti****************.com53D30945051
229casp*******.com53D48971164
230mapl*****.com52D28876342
231esser*******.com52D20976642
232jensen***********.com52D25898125
233alye*******.com51D25688435
234laniert***********.com51D30992564
235westerl***********.com51D48941359
236burtb*******.com51D531001051
237waverly***********.com51D38902957
238arkansast**************.com50D18925845
239tires*******.com50D30903459
240comme*********.com50D15907040
241albert**********.com50D40991062
242gotir*******.com50D20995147
243baltaz***********.com49F30971072
244zell******.com49F38941559
245glen******.com49F20488547
246vulcan***********.com48F30951069
247bigbr*******.com48F20965340
248warre********.com48F301001064
249okti*******.com48F25755943
250wwtir********.com48F301001064
251georg*********.com47F30991064
252kand*****.com47F30991064
253wal****.com46F25458630
254domin*******.com46F301001056
255tir*****.com46F32991057
256unit******.com46F30951062
257macsti*********.com46F301001059
258warre********.com45F28991059
259disco*******.com45F35685726
260kings*******.com45F28971057
261free*******.com45F38891153
262drews********.com45F20971069
263bct***.net45F301001053
264garc******.com45F30921952
265noyesa**********.com45F28951059
266thet*******.net45F30941058
267tiree********.com45F18903354
268boule********.com44F30921058
269brook*********.com44F30971053
270bri*****.com44F25991057
271leero*********.net43F28921055
272alaska**********.com43F18943145
273hills*********.com43F20991057
274tirecent*************.com43F20991057
275hardincoun****************.com43F20951063
276commerci*************.com43F201001057
277rnr*****.com43F20972942
278simple*********.com43F20991057
279radial***********.com43F201001057
280tires*********.com43F30633651
281dand*******.com43F20991059
282rockpor***********.com43F20991057
283longso*********.com43F20991059
284tire******.net43F38881045
285cascad*********.com43F20991059
286fras*******.com43F20991057
287dall******.net42F20941057
288goo*****.com42F25931055
289earl*******.com42F20991053
290tirewo*********.net42F20991053
291dedhamw************.com42F20992442
292mrtir********.net42F30951047
293bism******.com42F20971057
294grah******.com42F25901054
295hills*******.com42F20971055
296schi*******.com42F20951059
297rutl*******.biz41F18941057
298conl******.net41F20941053
299harley***********.com41F20991052
300superio************.com41F20951055
301twcon*******.com41F20941055
302gtt*****.com40F201001045
303natio*********.com40F20971047
304south********.net40F20991045
305tiredepot***************.com40F20931053
306hele******.com40F20991047
307tmas*****.com40F201001045
308mt***.com40F20971047
309a1tir********.com40F20991047
310durrell***********.com39F20941045
311moder*******.com39F20951047
312bell*****.com39F201510021
313thetir*********.com39F18951742
314abt***.com39F20951047
315dctir*******.com39F20941045
316amigoti***********.net39F18951047
317etddis*********.com39F20921047
318cmc*****.com39F20951047
319broadw**********.com39F18901052
320vac*****.com39F10459118
321harley***********.com38F20921045
322morr******.net38F20921045
323paul*******.com38F18951045
324tand*****.com38F18941047
325indus*********.com38F18941047
326pomp*****.com38F15871053
327ti***.bridgestone.com36F27801037
328puertorico****************.com31F30721022

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

328 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Tire / Parts Website Score?

The average tire / parts website scores 57/100. Get a free audit to see where you stand and how to improve your AI search readiness.

Get Your Free Audit
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Tire Shops Keep Cars Rolling. Their Websites Spin Their Wheels. | AISO Studio